{"id":397,"date":"2026-03-27T04:23:17","date_gmt":"2026-03-27T04:23:17","guid":{"rendered":"https:\/\/www.go-notes.com\/vn\/evaluating-external-influencers-it-strategy-bmm\/"},"modified":"2026-03-27T04:23:17","modified_gmt":"2026-03-27T04:23:17","slug":"evaluating-external-influencers-it-strategy-bmm","status":"publish","type":"post","link":"https:\/\/www.go-notes.com\/vn\/evaluating-external-influencers-it-strategy-bmm\/","title":{"rendered":"M\u00f4 h\u00ecnh \u0110\u1ed9ng c\u01a1 Kinh doanh: \u0110\u00e1nh gi\u00e1 c\u00e1c T\u00e1c \u0111\u1ed9ng B\u00ean ngo\u00e0i \u0111\u1ed1i v\u1edbi Chi\u1ebfn l\u01b0\u1ee3c CNTT"},"content":{"rendered":"

C\u00e1c t\u1ed5 ch\u1ee9c ng\u00e0y nay ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed9ng n\u01a1i c\u00e1c thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7, \u0111i\u1ec1u ch\u1ec9nh quy \u0111\u1ecbnh v\u00e0 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng h\u1ed9i t\u1ee5 nhanh ch\u00f3ng. Vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c CNTT truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng t\u1eadp trung v\u00e0o n\u1ed9i b\u1ed9, xem x\u00e9t c\u00e1c n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9 v\u00e0 d\u1eef li\u1ec7u l\u1ecbch s\u1eed. Tuy nhi\u00ean, s\u1ef1 ph\u00f9 h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng \u0111\u00f2i h\u1ecfi m\u1ed9t s\u1ef1 xem x\u00e9t nghi\u00eam ng\u1eb7t c\u00e1c l\u1ef1c l\u01b0\u1ee3ng b\u00ean ngo\u00e0i. M\u00f4 h\u00ecnh \u0110\u1ed9ng c\u01a1 Kinh doanh (BMM) cung c\u1ea5p m\u1ed9t khung c\u1ea5u tr\u00fac \u0111\u1ec3 t\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i n\u00e0y tr\u1ef1c ti\u1ebfp v\u00e0o c\u00e1c quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

H\u01b0\u1edbng d\u1eabn n\u00e0y chi ti\u1ebft h\u00f3a c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc BMM \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i. B\u1eb1ng c\u00e1ch \u00e1nh x\u1ea1 th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng v\u00e0o c\u00e1c m\u1ee5c ti\u00eau kinh doanh, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 CNTT c\u1ee7a h\u1ecd h\u1ed7 tr\u1ee3 c\u00e1c nhu c\u1ea7u chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c t\u1ebf thay v\u00ec c\u00e1c k\u1ecbch b\u1ea3n gi\u1ea3 \u0111\u1ecbnh. Ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 c\u01a1 ch\u1ebf c\u1ee7a m\u00f4 h\u00ecnh, x\u00e1c \u0111\u1ecbnh c\u00e1c danh m\u1ee5c t\u00e1c \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u00e0 ph\u00e1c th\u1ea3o m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn th\u1ef1c ti\u1ec5n \u0111\u1ec3 t\u00edch h\u1ee3p.<\/p>\n

\n
\"Infographic<\/figure>\n<\/div>\n

Hi\u1ec3u r\u00f5 C\u1ed1t l\u00f5i c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng c\u01a1 Kinh doanh \ud83e\udde9<\/h2>\n

M\u00f4 h\u00ecnh \u0110\u1ed9ng c\u01a1 Kinh doanh l\u00e0 m\u1ed9t ti\u00eau chu\u1ea9n ng\u00e0nh \u0111\u1ec3 m\u00f4 h\u00ecnh h\u00f3a h\u00e0nh vi t\u1ed5 ch\u1ee9c. N\u00f3 ph\u00e2n t\u00e1ch \u0111\u1ed9ng c\u01a1 \u0111\u1eb1ng sau c\u00e1c h\u00e0nh \u0111\u1ed9ng kinh doanh th\u00e0nh c\u00e1c y\u1ebfu t\u1ed1 ri\u00eang bi\u1ec7t v\u00e0 li\u00ean k\u1ebft v\u1edbi nhau. Thay v\u00ec xem chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 m\u1ed9t t\u00e0i li\u1ec7u t\u0129nh, BMM coi n\u00f3 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ed9ng n\u01a1i c\u00e1c nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn c\u00e1c k\u1ebft qu\u1ea3.<\/p>\n

\u1ede trung t\u00e2m c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 hai m\u1ed1i quan h\u1ec7 ch\u00ednh: Ph\u01b0\u01a1ng ti\u1ec7n – M\u1ee5c \u0111\u00edch v\u00e0 Th\u1ecfa m\u00e3n. C\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y x\u00e1c \u0111\u1ecbnh c\u00e1ch c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u00f3ng g\u00f3p v\u00e0o k\u1ebft qu\u1ea3. Khi \u00e1p d\u1ee5ng \u0111i\u1ec1u n\u00e0y v\u00e0o chi\u1ebfn l\u01b0\u1ee3c CNTT, tr\u1ecdng t\u00e2m chuy\u1ec3n t\u1eeb \u201cch\u00fang ta c\u1ea7n c\u00f4ng ngh\u1ec7 g\u00ec\u201d sang \u201cgi\u00e1 tr\u1ecb kinh doanh n\u00e0o m\u00e0 c\u00f4ng ngh\u1ec7 n\u00e0y ph\u1ea3i t\u1ea1o \u0111i\u1ec1u ki\u1ec7n?\u201d<\/p>\n

C\u00e1c Y\u1ebfu t\u1ed1 Ch\u00ednh c\u1ee7a BMM<\/h3>\n
    \n
  • C\u00e1c b\u00ean li\u00ean quan:<\/strong> C\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m c\u00f3 m\u1ed1i quan t\u00e2m \u0111\u1ebfn k\u1ebft qu\u1ea3.<\/li>\n
  • M\u1ee5c ti\u00eau:<\/strong> C\u00e1c tr\u1ea1ng th\u00e1i ho\u1eb7c \u0111i\u1ec1u ki\u1ec7n mong mu\u1ed1n m\u00e0 t\u1ed5 ch\u1ee9c n\u1ed7 l\u1ef1c \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/li>\n
  • M\u1ee5c \u0111\u00edch:<\/strong> C\u00e1c ti\u00eau ch\u00ed c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem m\u1ed9t m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng hay ch\u01b0a.<\/li>\n
  • C\u00e1c t\u00e1c \u0111\u1ed9ng:<\/strong> C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/li>\n
  • N\u0103ng l\u1ef1c:<\/strong> Kh\u1ea3 n\u0103ng ho\u1eb7c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng.<\/li>\n
  • Ngu\u1ed3n l\u1ef1c:<\/strong> C\u00e1c t\u00e0i s\u1ea3n \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 ho\u1eb7c s\u1eed d\u1ee5ng trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n c\u00e1c n\u0103ng l\u1ef1c.<\/li>\n
  • H\u00e0nh \u0111\u1ed9ng:<\/strong> C\u00e1c b\u01b0\u1edbc \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c n\u0103ng l\u1ef1c v\u00e0 ngu\u1ed3n l\u1ef1c.<\/li>\n<\/ul>\n

    C\u00e1c t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i n\u1eb1m \u1edf \u0111\u1ec9nh c\u1ee7a chu\u1ed7i ph\u1ee5 thu\u1ed9c. Ch\u00fang kh\u00f4ng thay \u0111\u1ed5i t\u1ed5 ch\u1ee9c m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp nh\u01b0ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ed9ng l\u1ef1c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. Trong b\u1ed1i c\u1ea3nh CNTT, c\u00e1c t\u00e1c \u0111\u1ed9ng n\u00e0y th\u01b0\u1eddng quy \u0111\u1ecbnh t\u00ednh c\u1ea5p thi\u1ebft v\u00e0 h\u01b0\u1edbng \u0111i c\u1ee7a c\u00e1c n\u00e2ng c\u1ea5p c\u00f4ng ngh\u1ec7.<\/p>\n

    X\u00e1c \u0111\u1ecbnh c\u00e1c T\u00e1c \u0111\u1ed9ng B\u00ean ngo\u00e0i \ud83c\udf0d<\/h2>\n

    C\u00e1c t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i l\u00e0 nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng n\u1eb1m ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t tr\u1ef1c ti\u1ebfp c\u1ee7a t\u1ed5 ch\u1ee9c nh\u01b0ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a n\u00f3. Trong chi\u1ebfn l\u01b0\u1ee3c CNTT, \u0111\u00e2y th\u01b0\u1eddng l\u00e0 nh\u1eefng \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau c\u00e1c y\u00eau c\u1ea7u thay \u0111\u1ed5i, vi\u1ec7c ph\u00e2n b\u1ed5 l\u1ea1i ng\u00e2n s\u00e1ch ho\u1eb7c c\u00e1c cu\u1ed9c \u0111\u1ea1i tu ki\u1ebfn tr\u00fac.<\/p>\n

    \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3, h\u00e3y ph\u00e2n lo\u1ea1i ch\u00fang v\u00e0o c\u00e1c l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o ph\u1ea1m vi bao ph\u1ee7 to\u00e0n di\u1ec7n v\u00e0 ng\u0103n ng\u1eeba c\u00e1c \u0111i\u1ec3m m\u00f9 trong l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

    C\u00e1c Danh m\u1ee5c T\u00e1c \u0111\u1ed9ng B\u00ean ngo\u00e0i<\/h3>\n\n\n\n\n\n\n\n\n\n
    Danh m\u1ee5c<\/th>\nM\u00f4 t\u1ea3<\/th>\nT\u00e1c \u0111\u1ed9ng \u0111\u1ebfn Chi\u1ebfn l\u01b0\u1ee3c CNTT<\/th>\n<\/tr>\n<\/thead>\n
    Kinh t\u1ebf<\/strong><\/td>\nT\u1ef7 l\u1ec7 l\u1ea1m ph\u00e1t, bi\u1ebfn \u0111\u1ed9ng ti\u1ec1n t\u1ec7, s\u1ef1 thay \u0111\u1ed5i c\u1ee7a nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/td>\nC\u00e1c r\u00e0ng bu\u1ed9c v\u1ec1 ng\u00e2n s\u00e1ch, t\u00ednh to\u00e1n ROI, ph\u00e2n t\u00edch chi ph\u00ed so s\u00e1nh gi\u1eefa \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0 t\u1ea1i ch\u1ed7.<\/td>\n<\/tr>\n
    Quy \u0111\u1ecbnh<\/strong><\/td>\nLu\u1eadt tu\u00e2n th\u1ee7, c\u00e1c \u0111\u1ea1o lu\u1eadt v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u, ti\u00eau chu\u1ea9n ng\u00e0nh.<\/td>\nC\u00e1c giao th\u1ee9c b\u1ea3o m\u1eadt, y\u00eau c\u1ea7u v\u1ec1 n\u01a1i l\u01b0u tr\u1eef d\u1eef li\u1ec7u, h\u1ed3 s\u01a1 ki\u1ec3m to\u00e1n.<\/td>\n<\/tr>\n
    C\u00f4ng ngh\u1ec7<\/strong><\/td>\nXu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i, s\u1ef1 l\u1ed7i th\u1eddi c\u1ee7a c\u00e1c h\u1ec7 th\u1ed1ng k\u1ebf th\u1eeba.<\/td>\nL\u1ed9 tr\u00ecnh di chuy\u1ec3n, l\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p, \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng.<\/td>\n<\/tr>\n
    C\u1ea1nh tranh<\/strong><\/td>\nS\u1ef1 thay \u0111\u1ed5i th\u1ecb ph\u1ea7n, vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/td>\nS\u1ef1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1ec1 t\u00ednh n\u0103ng, t\u0103ng t\u1ed1c th\u1eddi gian ra th\u1ecb tr\u01b0\u1eddng, t\u1ed1c \u0111\u1ed9 \u0111\u1ed5i m\u1edbi.<\/td>\n<\/tr>\n
    X\u00e3 h\u1ed9i<\/strong><\/td>\nXu h\u01b0\u1edbng l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng, thay \u0111\u1ed5i h\u00e0nh vi kh\u00e1ch h\u00e0ng, vi\u1ec7c \u00e1p d\u1ee5ng l\u00e0m vi\u1ec7c t\u1eeb xa.<\/td>\nC\u00f4ng c\u1ee5 c\u1ed9ng t\u00e1c, b\u1ea3o m\u1eadt \u0111i\u1ec3m cu\u1ed1i, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    M\u1ed7i danh m\u1ee5c \u0111\u00f2i h\u1ecfi m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p gi\u00e1m s\u00e1t kh\u00e1c nhau. C\u00e1c thay \u0111\u1ed5i v\u1ec1 quy \u0111\u1ecbnh th\u01b0\u1eddng mang t\u00ednh nh\u1ecb ph\u00e2n (tu\u00e2n th\u1ee7 ho\u1eb7c kh\u00f4ng), trong khi c\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 mang t\u00ednh li\u00ean t\u1ee5c. Vi\u1ec7c hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y gi\u00fap ph\u00e2n b\u1ed5 tr\u1ecdng s\u1ed1 ph\u00f9 h\u1ee3p cho t\u1eebng y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng trong giai \u0111o\u1ea1n \u0111\u00e1nh gi\u00e1.<\/p>\n

    Lu\u1ed3ng ch\u1ea3y t\u1eeb Y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn N\u0103ng l\u1ef1c CNTT \ud83d\udd04<\/h2>\n

    Sau khi \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, c\u00e1c Y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i ph\u1ea3i \u0111\u01b0\u1ee3c \u00e1nh x\u1ea1 qua c\u1ea5u tr\u00fac BMM \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u1edbp CNTT. Quy tr\u00ecnh n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 truy ng\u01b0\u1ee3c l\u1ea1i m\u1ed9t \u00e1p l\u1ef1c ho\u1eb7c c\u01a1 h\u1ed9i b\u00ean ngo\u00e0i c\u1ee5 th\u1ec3.<\/p>\n

    Chu\u1ed7i logic<\/h3>\n
      \n
    1. X\u00e1c \u0111\u1ecbnh Y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng:<\/strong>V\u00ed d\u1ee5, m\u1ed9t quy \u0111\u1ecbnh m\u1edbi v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u.<\/li>\n
    2. Li\u00ean k\u1ebft v\u1edbi M\u1ee5c ti\u00eau:<\/strong>\u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t M\u1ee5c ti\u00eau l\u00e0 \u201c\u0110\u1ea3m b\u1ea3o Tu\u00e2n th\u1ee7\u201d.<\/li>\n
    3. X\u00e1c \u0111\u1ecbnh M\u1ee5c \u0111\u00edch:<\/strong>\u0110\u1eb7t ra m\u1ed9t m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, ch\u1eb3ng h\u1ea1n nh\u01b0 \u201cKh\u00f4ng c\u00f3 s\u1ef1 c\u1ed1 kh\u00f4ng tu\u00e2n th\u1ee7 n\u00e0o trong n\u0103m t\u00e0i ch\u00ednh 2024\u201d.<\/li>\n
    4. Ph\u00e2n b\u1ed5 N\u0103ng l\u1ef1c:<\/strong>X\u00e1c \u0111\u1ecbnh n\u0103ng l\u1ef1c CNTT c\u1ea7n thi\u1ebft, ch\u1eb3ng h\u1ea1n nh\u01b0 \u201cM\u00e3 h\u00f3a d\u1eef li\u1ec7u khi l\u01b0u tr\u1eef\u201d.<\/li>\n
    5. Ph\u00e2n b\u1ed5 Ngu\u1ed3n l\u1ef1c:<\/strong>Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0 nh\u00e2n s\u1ef1 \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c \u0111\u00f3.<\/li>\n<\/ol>\n

      Chu\u1ed7i n\u00e0y ng\u0103n ng\u1eeba sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 tri\u1ec3n khai c\u00f4ng ngh\u1ec7 m\u00e0 kh\u00f4ng c\u00f3 l\u00fd do kinh doanh r\u00f5 r\u00e0ng. N\u1ebfu m\u1ed9t Y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c truy ng\u01b0\u1ee3c l\u1ea1i m\u1ed9t M\u1ee5c ti\u00eau, n\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd chi\u1ebfn l\u01b0\u1ee3c ngay l\u1eadp t\u1ee9c. C\u01a1 ch\u1ebf l\u1ecdc n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c.<\/p>\n

      M\u1ed1i quan h\u1ec7 Ph\u01b0\u01a1ng ti\u1ec7n – M\u1ee5c \u0111\u00edch<\/h3>\n

      Trong BMM, m\u1ed1i quan h\u1ec7 gi\u1eefa m\u1ed9t H\u00e0nh \u0111\u1ed9ng (ho\u1eb7c N\u0103ng l\u1ef1c) v\u00e0 M\u1ee5c ti\u00eau l\u00e0 m\u1ed1i quan h\u1ec7 Ph\u01b0\u01a1ng ti\u1ec7n – M\u1ee5c \u0111\u00edch. H\u00e0nh \u0111\u1ed9ng CNTT l\u00e0 Ph\u01b0\u01a1ng ti\u1ec7n; M\u1ee5c ti\u00eau Kinh doanh l\u00e0 M\u1ee5c \u0111\u00edch. Khi \u0111\u00e1nh gi\u00e1 c\u00e1c T\u00e1c nh\u00e2n b\u00ean ngo\u00e0i, b\u1ea1n ph\u1ea3i \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7a ch\u00fang \u0111\u1ebfn M\u1ee5c \u0111\u00edch. M\u1ed9t s\u1ed1 t\u00e1c nh\u00e2n l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 thu\u1ed9c \u0111\u01b0\u1eddng \u0111i quan tr\u1ecdng, trong khi nh\u1eefng t\u00e1c nh\u00e2n kh\u00e1c ch\u1ec9 l\u00e0 c\u00e1c c\u00e2n nh\u1eafc th\u1ee9 y\u1ebfu.<\/p>\n

      H\u00e3y xem x\u00e9t s\u1ef1 ph\u00e2n lo\u1ea1i sau \u0111\u00e2y v\u1ec1 m\u1ee9c \u0111\u1ed9 m\u1ea1nh c\u1ee7a m\u1ed1i quan h\u1ec7:<\/p>\n

        \n
      • T\u00e1c \u0111\u1ed9ng Tr\u1ef1c ti\u1ebfp:<\/strong>T\u00e1c nh\u00e2n n\u00e0y ngay l\u1eadp t\u1ee9c c\u1ea3n tr\u1edf ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau.<\/li>\n
      • T\u00e1c \u0111\u1ed9ng Gi\u00e1n ti\u1ebfp:<\/strong>T\u00e1c nh\u00e2n n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft c\u1ee7a m\u1ee5c ti\u00eau.<\/li>\n
      • T\u00e1c \u0111\u1ed9ng C\u01a1 h\u1ed9i:<\/strong>T\u00e1c nh\u00e2n n\u00e0y cho ph\u00e9p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau nhanh h\u01a1n ho\u1eb7c t\u1ed1t h\u01a1n.<\/li>\n<\/ul>\n

        B\u1eb1ng c\u00e1ch \u0111\u1ecbnh l\u01b0\u1ee3ng m\u1ee9c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng n\u00e0y, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o CNTT c\u00f3 th\u1ec3 \u01b0u ti\u00ean c\u00e1c d\u1ef1 \u00e1n gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec3m ch\u1eb7n quan tr\u1ecdng thay v\u00ec c\u00e1c d\u1ef1 \u00e1n ch\u1ec9 mang l\u1ea1i nh\u1eefng c\u1ea3i thi\u1ec7n nh\u1ecf.<\/p>\n

        Khung \u0111\u00e1nh gi\u00e1 th\u1ef1c ti\u1ec5n \ud83d\udee0\ufe0f<\/h2>\n

        Vi\u1ec7c tri\u1ec3n khai \u0111\u00e1nh gi\u00e1 n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng. C\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y ph\u00e1c th\u1ea3o c\u00e1ch t\u00edch h\u1ee3p ph\u00e2n t\u00edch b\u00ean ngo\u00e0i v\u00e0o chu k\u1ef3 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c m\u00e0 kh\u00f4ng c\u1ea7n d\u1ef1a v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ed9c quy\u1ec1n.<\/p>\n

        B\u01b0\u1edbc 1: Qu\u00e9t m\u00f4i tr\u01b0\u1eddng<\/h3>\n

        B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c theo d\u00f5i c\u00e1c b\u00e1o c\u00e1o ng\u00e0nh, c\u1eadp nh\u1eadt quy \u0111\u1ecbnh v\u00e0 th\u00f4ng b\u00e1o t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra m\u1ed9t danh s\u00e1ch th\u00f4 c\u00e1c T\u00e1c nh\u00e2n ti\u1ec1m n\u0103ng. \u1ede giai \u0111o\u1ea1n n\u00e0y, s\u1ed1 l\u01b0\u1ee3ng \u00edt quan tr\u1ecdng h\u01a1n ph\u1ea1m vi bao ph\u1ee7.<\/p>\n

          \n
        • Xem x\u00e9t b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh.<\/li>\n
        • \u0110\u0103ng k\u00fd nh\u1eadn c\u00e1c ngu\u1ed3n c\u1eadp nh\u1eadt quy \u0111\u1ecbnh.<\/li>\n
        • Tham gia v\u1edbi c\u00e1c nh\u00f3m ph\u00e2n t\u00edch ng\u00e0nh.<\/li>\n
        • Ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c nhu c\u1ea7u m\u1edbi n\u1ed5i.<\/li>\n<\/ul>\n

          B\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i v\u00e0 g\u1eafn th\u1ebb<\/h3>\n

          L\u1ea5y danh s\u00e1ch th\u00f4 v\u00e0 g\u1eafn th\u1ebb t\u1eebng m\u1ee5c v\u1edbi c\u00e1c danh m\u1ee5c \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a tr\u01b0\u1edbc \u0111\u00f3 (Kinh t\u1ebf, Quy \u0111\u1ecbnh, v.v.). \u0110i\u1ec1u n\u00e0y cho ph\u00e9p nh\u00f3m c\u00e1c \u00e1p l\u1ef1c t\u01b0\u01a1ng t\u1ef1 l\u1ea1i v\u1edbi nhau. V\u00ed d\u1ee5, nhi\u1ec1u lu\u1eadt v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00f3m d\u01b0\u1edbi m\u1ed9t th\u1ebb duy nh\u1ea5t l\u00e0 “\u00c1p l\u1ef1c Tu\u00e2n th\u1ee7”.<\/p>\n

          B\u01b0\u1edbc 3: C\u0103n ch\u1ec9nh M\u1ee5c ti\u00eau<\/h3>\n

          Xem x\u00e9t l\u1ea1i c\u00e1c m\u1ee5c ti\u00eau kinh doanh hi\u1ec7n c\u00f3. X\u00e1c \u0111\u1ecbnh xem c\u00e1c T\u00e1c nh\u00e2n b\u00ean ngo\u00e0i n\u00e0o t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ee5c ti\u00eau n\u00e0o. N\u1ebfu m\u1ed9t T\u00e1c nh\u00e2n kh\u00f4ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi b\u1ea5t k\u1ef3 m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i n\u00e0o, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 cho th\u1ea5y m\u1ed9t kho\u1ea3ng tr\u1ed1ng trong t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c m\u1ed9t l\u0129nh v\u1ef1c c\u1ea7n x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau m\u1edbi.<\/p>\n

          S\u1eed d\u1ee5ng ma tr\u1eadn \u0111\u1ec3 tr\u1ef1c quan h\u00f3a s\u1ef1 c\u0103n ch\u1ec9nh n\u00e0y:<\/p>\n\n\n\n\n\n\n\n
          T\u00e1c nh\u00e2n b\u00ean ngo\u00e0i<\/th>\nM\u1ee5c ti\u00eau li\u00ean quan<\/th>\nM\u1ee9c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng (1-5)<\/th>\nH\u00e0nh \u0111\u1ed9ng CNTT c\u1ea7n th\u1ef1c hi\u1ec7n<\/th>\n<\/tr>\n<\/thead>\n
          Lu\u1eadt m\u00e3 h\u00f3a m\u1edbi<\/td>\nL\u01b0u tr\u1eef d\u1eef li\u1ec7u an to\u00e0n<\/td>\n5<\/td>\nN\u00e2ng c\u1ea5p h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef<\/td>\n<\/tr>\n
          Xu h\u01b0\u1edbng l\u00e0m vi\u1ec7c t\u1eeb xa<\/td>\nN\u0103ng su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean<\/td>\n3<\/td>\nN\u00e2ng cao c\u00f4ng c\u1ee5 c\u1ed9ng t\u00e1c<\/td>\n<\/tr>\n
          S\u1ef1 bi\u1ebfn \u0111\u1ed9ng chi ph\u00ed \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y<\/td>\nT\u1ed1i \u01b0u h\u00f3a chi ph\u00ed<\/td>\n4<\/td>\nXem x\u00e9t h\u1ee3p \u0111\u1ed3ng nh\u00e0 cung c\u1ea5p<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

          B\u01b0\u1edbc 4: \u0110\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c<\/h3>\n

          Sau khi x\u00e1c \u0111\u1ecbnh c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ea7n thi\u1ebft, h\u00e3y \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ed9 ph\u1eadn CNTT. B\u1ea1n c\u00f3 \u0111\u1ee7 k\u1ef9 n\u0103ng v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng kh\u00f4ng? N\u1ebfu c\u00f3 kho\u1ea3ng c\u00e1ch, \u0111i\u1ec1u n\u00e0y s\u1ebd x\u00e1c \u0111\u1ecbnh ph\u1ea1m vi c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c CNTT. B\u01b0\u1edbc n\u00e0y th\u01b0\u1eddng l\u00e0m n\u1ed5i b\u1eadt nhu c\u1ea7u v\u1ec1 \u0111\u00e0o t\u1ea1o, tuy\u1ec3n d\u1ee5ng ho\u1eb7c h\u1ee3p t\u00e1c.<\/p>\n

          B\u01b0\u1edbc 5: \u0110\u00e1nh gi\u00e1 li\u00ean t\u1ee5c<\/h3>\n

          C\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i kh\u00f4ng t\u0129nh t\u1ea1i. M\u1ed9t thay \u0111\u1ed5i quy \u0111\u1ecbnh h\u00f4m nay c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u00e0o ng\u00e0y mai, ho\u1eb7c m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n v\u00e0o qu\u00fd t\u1edbi. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 BMM ph\u1ea3i l\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ecbnh k\u1ef3, kh\u00f4ng ph\u1ea3i s\u1ef1 ki\u1ec7n m\u1ed9t l\u1ea7n. H\u00e3y thi\u1ebft l\u1eadp chu k\u1ef3 \u0111\u00e1nh gi\u00e1 h\u00e0ng qu\u00fd cho danh s\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng.<\/p>\n

          Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong vi\u1ec7c c\u0103n ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u26a0\ufe0f<\/h2>\n

          Ngay c\u1ea3 v\u1edbi m\u1ed9t khung s\u01b0\u1eddn v\u1eefng ch\u1eafc, c\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n khi t\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i v\u00e0o k\u1ebf ho\u1ea1ch CNTT. Vi\u1ec7c nh\u1eadn di\u1ec7n s\u1edbm nh\u1eefng sai l\u1ea7m n\u00e0y gi\u00fap duy tr\u00ec t\u00ednh to\u00e0n v\u1eb9n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

          Sai l\u1ea7m 1: Nh\u1ea7m l\u1eabn gi\u1eefa tri\u1ec7u ch\u1ee9ng v\u00e0 nguy\u00ean nh\u00e2n<\/h3>\n

          Vi\u1ec7c t\u0103ng s\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 c\u00f3 th\u1ec3 l\u00e0 tri\u1ec7u ch\u1ee9ng c\u1ee7a m\u1ed9t s\u1ef1 c\u1ed1 h\u1ec7 th\u1ed1ng, nh\u01b0ng nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ea3n c\u1eadp nh\u1eadt ph\u1ea7n m\u1ec1m m\u1edbi do nh\u00e0 cung c\u1ea5p ph\u00e1t h\u00e0nh. BMM gi\u00fap \u0111i s\u00e2u v\u00e0o nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 b\u1eb1ng c\u00e1ch li\u00ean k\u1ebft c\u00e1c tri\u1ec7u ch\u1ee9ng quay tr\u1edf l\u1ea1i M\u1ee5c ti\u00eau v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng.<\/p>\n

          Sai l\u1ea7m 2: T\u1eadp trung qu\u00e1 m\u1ee9c v\u00e0o c\u00e1c t\u00edn hi\u1ec7u ng\u1eafn h\u1ea1n<\/h3>\n

          Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ec9 t\u1ed3n t\u1ea1i trong th\u1eddi gian ng\u1eafn. Vi\u1ec7c \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o m\u1ed9t c\u00f4ng ngh\u1ec7 d\u1ef1a tr\u00ean chu k\u1ef3 hype t\u1ea1m th\u1eddi c\u00f3 th\u1ec3 l\u00e0m c\u1ea1n ki\u1ec7t ngu\u1ed3n l\u1ef1c. Khung \u0111\u00e1nh gi\u00e1 c\u1ea7n c\u00e2n nh\u1eafc t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i v\u0129nh vi\u1ec5n hay ch\u1ec9 l\u00e0 m\u1ed9t \u0111\u1ec9nh \u0111i\u1ec3m t\u1ea1m th\u1eddi?<\/p>\n

          Sai l\u1ea7m 3: B\u1ecf qua c\u00e1c r\u00e0ng bu\u1ed9c n\u1ed9i b\u1ed9<\/h3>\n

          M\u1eb7c d\u00f9 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i l\u00e0 r\u1ea5t quan tr\u1ecdng, ch\u00fang ph\u1ea3i \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng v\u1edbi c\u00e1c r\u00e0ng bu\u1ed9c n\u1ed9i b\u1ed9. M\u1ed9t y\u00eau c\u1ea7u quy \u0111\u1ecbnh c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c, nh\u01b0ng n\u1ebfu n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9 ch\u01b0a t\u1ed3n t\u1ea1i, r\u1ee7i ro th\u1ea5t b\u1ea1i s\u1ebd t\u0103ng l\u00ean. M\u00f4 h\u00ecnh BMM \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch m\u00f4 h\u00ecnh h\u00f3a r\u00f5 r\u00e0ng c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 n\u0103ng l\u1ef1c.<\/p>\n

          R\u1ee7i ro v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u \ud83d\udee1\ufe0f<\/h2>\n

          M\u1ecdi quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1u ti\u1ec1m \u1ea9n r\u1ee7i ro. Khi chi\u1ebfn l\u01b0\u1ee3c CNTT \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i, c\u00e1c r\u1ee7i ro th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn ti\u1ebfn \u0111\u1ed9 tri\u1ec3n khai v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a c\u00f4ng ngh\u1ec7.<\/p>\n

            \n
          • Tr\u00ec ho\u00e3n tri\u1ec3n khai:<\/strong>\u00c1p l\u1ef1c b\u00ean ngo\u00e0i th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c. Bi\u1ec7n ph\u00e1p gi\u1ea3m thi\u1ec3u bao g\u1ed3m vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t ki\u1ebfn tr\u00fac linh ho\u1ea1t cho ph\u00e9p tri\u1ec3n khai theo t\u1eebng giai \u0111o\u1ea1n.<\/li>\n
          • L\u1ed7i th\u1eddi c\u00f4ng ngh\u1ec7:<\/strong>Vi\u1ec7c v\u1ed9i v\u00e3 \u0111\u00e1p \u1ee9ng th\u1eddi h\u1ea1n quy \u0111\u1ecbnh c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p ng\u1eafn h\u1ea1n. Bi\u1ec7n ph\u00e1p gi\u1ea3m thi\u1ec3u \u0111\u00f2i h\u1ecfi ph\u1ea3i \u0111\u00e1nh gi\u00e1 v\u00f2ng \u0111\u1eddi c\u1ee7a gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c ch\u1ecdn.<\/li>\n
          • \u00c1p l\u1ef1c ngu\u1ed3n l\u1ef1c:<\/strong>Nhi\u1ec1u y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 l\u00e0m qu\u00e1 t\u1ea3i c\u00e1c \u0111\u1ed9i ng\u0169 CNTT. Bi\u1ec7n ph\u00e1p gi\u1ea3m thi\u1ec3u bao g\u1ed3m vi\u1ec7c \u01b0u ti\u00ean h\u00f3a c\u00e1c m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng.<\/li>\n<\/ul>\n

            Qu\u1ea3n l\u00fd r\u1ee7i ro ch\u1ee7 \u0111\u1ed9ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ed5 ch\u1ee9c v\u1eabn linh ho\u1ea1t. B\u1eb1ng c\u00e1ch m\u00f4 h\u00ecnh h\u00f3a c\u00e1c r\u1ee7i ro n\u00e0y trong BMM, b\u1ea1n c\u00f3 th\u1ec3 giao c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3m thi\u1ec3u r\u1ee7i ro, \u0111\u1ea3m b\u1ea3o ch\u00fang \u0111\u01b0\u1ee3c coi tr\u1ecdng nh\u01b0 c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ed1t l\u00f5i.<\/p>\n

            \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ef1 c\u0103n ch\u1ec9nh \ud83d\udcc8<\/h2>\n

            L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3? B\u1ea1n c\u1ea7n c\u00e1c ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c T\u00e1c nh\u00e2n B\u00ean ngo\u00e0i v\u00e0 K\u1ebft qu\u1ea3 Kinh doanh.<\/p>\n

            Ch\u1ec9 s\u1ed1 Chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n
              \n
            • T\u1ef7 l\u1ec7 \u0110\u1ea1t m\u1ee5c ti\u00eau:<\/strong> T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u00e1c m\u1ee5c ti\u00eau kinh doanh \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng trong kho\u1ea3ng th\u1eddi gian m\u1ee5c ti\u00eau.<\/li>\n
            • Th\u1eddi gian Ph\u1ea3n h\u1ed3i c\u1ee7a T\u00e1c nh\u00e2n:<\/strong> Th\u1eddi gian trung b\u00ecnh gi\u1eefa vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ed9t T\u00e1c nh\u00e2n v\u00e0 kh\u1edfi \u0111\u1ed9ng ph\u1ea3n \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n
            • Tu\u00e2n th\u1ee7 Quy \u0111\u1ecbnh:<\/strong> S\u1ed1 l\u01b0\u1ee3ng s\u1ef1 c\u1ed1 quy \u0111\u1ecbnh \u0111\u01b0\u1ee3c ng\u0103n ng\u1eeba nh\u1edd c\u00e1c thay \u0111\u1ed5i ch\u1ee7 \u0111\u1ed9ng trong CNTT.<\/li>\n<\/ul>\n

              Ch\u1ec9 s\u1ed1 V\u1eadn h\u00e0nh<\/h3>\n
                \n
              • Hi\u1ec7u qu\u1ea3 Chi ti\u00eau CNTT:<\/strong> T\u1ef7 l\u1ec7 ng\u00e2n s\u00e1ch CNTT \u0111\u01b0\u1ee3c chi cho c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c so v\u1edbi b\u1ea3o tr\u00ec.<\/li>\n
              • M\u1ee9c \u0111\u1ed9 S\u1eed d\u1ee5ng N\u0103ng l\u1ef1c:<\/strong> M\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 m\u00e0 c\u00e1c n\u0103ng l\u1ef1c CNTT hi\u1ec7n c\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c T\u00e1c nh\u00e2n m\u1edbi.<\/li>\n<\/ul>\n

                Theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y t\u1ea1o ra c\u00e1c v\u00f2ng ph\u1ea3n h\u1ed3i. N\u1ebfu Th\u1eddi gian Ph\u1ea3n h\u1ed3i cao, quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 c\u1ea7n \u0111\u01b0\u1ee3c tinh g\u1ecdn. N\u1ebfu T\u1ef7 l\u1ec7 \u0110\u1ea1t m\u1ee5c ti\u00eau th\u1ea5p, s\u1ef1 ph\u00f9 h\u1ee3p gi\u1eefa c\u00e1c T\u00e1c nh\u00e2n v\u00e0 N\u0103ng l\u1ef1c c\u00f3 th\u1ec3 c\u00f2n y\u1ebfu.<\/p>\n

                T\u00f3m t\u1eaft C\u00e1c Th\u1ef1c ti\u1ec5n T\u1ed1t nh\u1ea5t \u2705<\/h2>\n

                Vi\u1ec7c t\u00edch h\u1ee3p M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh v\u00e0o \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c CNTT bi\u1ebfn qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch t\u1eeb m\u1ed9t ho\u1ea1t \u0111\u1ed9ng ph\u1ea3n \u1ee9ng th\u00e0nh m\u1ed9t k\u1ef7 lu\u1eadt ch\u1ee7 \u0111\u1ed9ng. B\u1eb1ng c\u00e1ch l\u1eadp b\u1ea3n \u0111\u1ed3 h\u1ec7 th\u1ed1ng c\u00e1c T\u00e1c nh\u00e2n B\u00ean ngo\u00e0i sang c\u00e1c M\u1ee5c ti\u00eau v\u00e0 N\u0103ng l\u1ef1c n\u1ed9i b\u1ed9, c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 r\u00f5 r\u00e0ng v\u1ec1 n\u01a1i c\u1ea7n \u0111\u1ea7u t\u01b0.<\/p>\n

                C\u00e1c \u0111i\u1ec3m ch\u00ednh c\u1ea7n ghi nh\u1edb \u0111\u1ec3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng bao g\u1ed3m:<\/p>\n

                  \n
                • X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c T\u00e1c nh\u00e2n:<\/strong>\u0110\u1ea3m b\u1ea3o m\u1ecdi y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i v\u00e0 hi\u1ec3u r\u00f5.<\/li>\n
                • Theo d\u00f5i ngu\u1ed3n g\u1ed1c:<\/strong>Kh\u00f4ng bao gi\u1edd \u0111\u1ec3 m\u1ed9t s\u00e1ng ki\u1ebfn CNTT t\u1ed3n t\u1ea1i m\u00e0 kh\u00f4ng c\u00f3 li\u00ean k\u1ebft v\u1edbi m\u1ed9t M\u1ee5c ti\u00eau Kinh doanh.<\/li>\n
                • Gi\u00e1m s\u00e1t li\u00ean t\u1ee5c:<\/strong>M\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i thay \u0111\u1ed5i; m\u00f4 h\u00ecnh c\u1ee7a b\u1ea1n ph\u1ea3i ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi ch\u00fang.<\/li>\n
                • T\u1eadp trung v\u00e0o N\u0103ng l\u1ef1c:<\/strong>\u0110\u1ea3m b\u1ea3o t\u1ed5 ch\u1ee9c c\u00f3 k\u1ef9 n\u0103ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n
                • \u0110o l\u01b0\u1eddng K\u1ebft qu\u1ea3:<\/strong>S\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 x\u00e1c minh hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ef1 ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n

                  Vi\u1ec7c \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00f4ng \u0111\u1ea3m b\u1ea3o mi\u1ec5n nhi\u1ec5m v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, n\u00f3 cung c\u1ea5p c\u1ea5u tr\u00fac c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn m\u1ed9t c\u00e1ch t\u1ef1 tin. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u00f4 li\u00ean k\u1ebft gi\u1eefa th\u1ebf gi\u1edbi b\u00ean ngo\u00e0i h\u1ed7n lo\u1ea1n v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u1ed9i b\u1ed9 c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a CNTT.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  C\u00e1c t\u1ed5 ch\u1ee9c ng\u00e0y nay ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed9ng n\u01a1i c\u00e1c thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7, \u0111i\u1ec1u ch\u1ec9nh quy \u0111\u1ecbnh v\u00e0 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng h\u1ed9i…<\/p>\n","protected":false},"author":1,"featured_media":398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"\u0110\u00e1nh gi\u00e1 c\u00e1c T\u00e1c nh\u00e2n B\u00ean ngo\u00e0i \u0111\u1ed1i v\u1edbi Chi\u1ebfn l\u01b0\u1ee3c CNTT | H\u01b0\u1edbng d\u1eabn BMM \ud83d\udcca","_yoast_wpseo_metadesc":"T\u00ecm hi\u1ec3u c\u00e1ch \u00e1p d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c CNTT. C\u0103n ch\u1ec9nh m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1edbi th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng. \ud83d\ude80","inline_featured_image":false,"source_url":"","fifu_image_url":"","fifu_image_alt":"","_fifu_image_alt":"","fifu_alt":"","_fifu_alt":"","fifu_image_title":"","_fifu_image_title":"","fifu_input_alt":"","vp_image_hash":"","footnotes":""},"categories":[12],"tags":[5,11],"asset-category":[],"class_list":["post-397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-motivation-model","tag-academic","tag-business-motivation-model"],"source_url":"","fifu_image_url":"","fifu_image_alt":"","vp_image_hash":"","yoast_head":"\n\u0110\u00e1nh gi\u00e1 c\u00e1c T\u00e1c nh\u00e2n B\u00ean ngo\u00e0i \u0111\u1ed1i v\u1edbi Chi\u1ebfn l\u01b0\u1ee3c CNTT | H\u01b0\u1edbng d\u1eabn BMM \ud83d\udcca<\/title>\n<meta name=\"description\" content=\"T\u00ecm hi\u1ec3u c\u00e1ch \u00e1p d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c CNTT. 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