{"id":307,"date":"2026-03-22T18:34:22","date_gmt":"2026-03-22T18:34:22","guid":{"rendered":"https:\/\/www.go-notes.com\/vn\/justifying-infrastructure-spend-bmm-analysis\/"},"modified":"2026-03-22T18:34:22","modified_gmt":"2026-03-22T18:34:22","slug":"justifying-infrastructure-spend-bmm-analysis","status":"publish","type":"post","link":"https:\/\/www.go-notes.com\/vn\/justifying-infrastructure-spend-bmm-analysis\/","title":{"rendered":"C\u0103n c\u1ee9 v\u00e0o Ph\u00e2n t\u00edch M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ec3 bi\u1ec7n minh cho chi ph\u00ed C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng"},"content":{"rendered":"

C\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t th\u00e1ch th\u1ee9c dai d\u1eb3ng: chuy\u1ec3n \u0111\u1ed5i c\u00e1c y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt th\u00e0nh gi\u00e1 tr\u1ecb kinh doanh. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o CNTT th\u01b0\u1eddng r\u01a1i v\u00e0o t\u00ecnh th\u1ebf ph\u1ea3i bi\u1ec7n minh cho c\u00e1c kho\u1ea3n chi \u0111\u1ea7u t\u01b0 v\u1ed1n l\u1edbn m\u00e0 kh\u00f4ng c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 k\u1ebft qu\u1ea3 t\u1ed5 ch\u1ee9c. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) tr\u1edf th\u00e0nh m\u1ed9t khung n\u1ec1n t\u1ea3ng then ch\u1ed1t. N\u00f3 cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i \u0111\u1ed3ng ti\u1ec1n chi ra \u0111\u1ec1u h\u1ed7 tr\u1ee3 m\u1ed9t nhu c\u1ea7u kinh doanh c\u1ee5 th\u1ec3 thay v\u00ec ch\u1ec9 duy tr\u00ec t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i. \ud83d\ude80<\/p>\n

Chi ph\u00ed c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng hi\u1ebfm khi li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ph\u1ea7n c\u1ee9ng hay c\u1ee5m \u0111\u00e1m m\u00e2y. N\u00f3 li\u00ean quan \u0111\u1ebfn nh\u1eefng g\u00ec c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u00f3 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng ph\u00e2n t\u00edch BMM, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp c\u00e1c n\u0103ng l\u1ef1c k\u1ef9 thu\u1eadt v\u1edbi c\u00e1c m\u1ee5c ti\u00eau, m\u1ee5c \u0111\u00edch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh. H\u01b0\u1edbng d\u1eabn n\u00e0y chi ti\u1ebft ph\u01b0\u01a1ng ph\u00e1p bi\u1ec7n minh cho \u0111\u1ea7u t\u01b0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng b\u1eb1ng m\u00f4 h\u00ecnh n\u00e0y, lo\u1ea1i b\u1ecf s\u1ef1 m\u01a1 h\u1ed3 v\u00e0 thay th\u1ebf b\u1eb1ng s\u1ef1 \u0111\u1ed3ng b\u1ed9 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n

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\"Whimsical<\/figure>\n<\/div>\n

Hi\u1ec3u r\u00f5 Khung M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \ud83e\udde9<\/h2>\n

M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cung c\u1ea5p m\u1ed9t c\u00e1ch chu\u1ea9n h\u00f3a \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 trong l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c thi kinh doanh. N\u00f3 ph\u00e2n bi\u1ec7t gi\u1eefa \u0111i\u1ec1u m\u00e0 t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. Khi \u00e1p d\u1ee5ng v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, n\u00f3 chuy\u1ec3n cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1eeb \u201cch\u00fang ta c\u1ea7n nhi\u1ec1u m\u00e1y ch\u1ee7 h\u01a1n\u201d sang \u201cch\u00fang ta c\u1ea7n kh\u1ea3 n\u0103ng t\u00ednh to\u00e1n \u0111\u1ec3 h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch marketing Q4.\u201d<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a BMM<\/h3>\n

\u0110\u1ec3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, ng\u01b0\u1eddi ta ph\u1ea3i hi\u1ec3u r\u00f5 c\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a n\u00f3. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y t\u1ea1o n\u00ean t\u1eeb v\u1ef1ng \u0111\u1ec3 bi\u1ec7n minh:<\/p>\n

    \n
  • M\u1ee5c ti\u00eau:<\/strong> Nh\u1eefng k\u1ebft qu\u1ea3 mong mu\u1ed1n. Trong BMM, ch\u00fang \u0111\u01b0\u1ee3c chia th\u00e0nhM\u1ee5c ti\u00eau<\/em> (m\u1ee9c \u0111\u1ed9 cao, \u0111\u1ecbnh t\u00ednh) v\u00e0M\u1ee5c \u0111\u00edch<\/em> (c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng).<\/li>\n
  • Ph\u01b0\u01a1ng ti\u1ec7n:<\/strong> Nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c M\u1ee5c ti\u00eau. Ch\u00fang bao g\u1ed3mChi\u1ebfn l\u01b0\u1ee3c<\/em> (k\u1ebf ho\u1ea1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch) v\u00e0Chi\u1ebfn thu\u1eadt<\/em> (nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3).<\/li>\n
  • Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng:<\/strong>C\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 v\u00e0 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a Ph\u01b0\u01a1ng ti\u1ec7n ho\u1eb7c vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c M\u1ee5c ti\u00eau.<\/li>\n
  • N\u0103ng l\u1ef1c:<\/strong>C\u00e1c t\u00e0i s\u1ea3n v\u00e0 ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n Ph\u01b0\u01a1ng ti\u1ec7n.<\/li>\n
  • R\u00e0o c\u1ea3n:<\/strong>Nh\u1eefng r\u00e0o c\u1ea3n ng\u0103n c\u1ea3n vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c M\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n

    C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 m\u1ed9t N\u0103ng l\u1ef1c ho\u1eb7c m\u1ed9t Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng. \u0110\u00f3 l\u00e0 ngu\u1ed3n l\u1ef1c cho ph\u00e9p c\u00e1c Chi\u1ebfn thu\u1eadt th\u1ef1c hi\u1ec7n c\u00e1c Chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c M\u1ee5c \u0111\u00edch, t\u1eeb \u0111\u00f3 \u0111\u00e1p \u1ee9ng c\u00e1c M\u1ee5c ti\u00eau.<\/p>\n

    Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong vi\u1ec7c bi\u1ec7n minh cho c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \ud83d\uded1<\/h2>\n

    Kh\u00f4ng c\u00f3 m\u1ed9t m\u00f4 h\u00ecnh c\u00f3 c\u1ea5u tr\u00fac, c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u1ec1 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng th\u01b0\u1eddng th\u1ea5t b\u1ea1i do l\u00fd do m\u01a1 h\u1ed3. Nh\u1eefng m\u1eabu h\u00ecnh ph\u1ed5 bi\u1ebfn d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u1eeb ch\u1ed1i ng\u00e2n s\u00e1ch bao g\u1ed3m:<\/p>\n

      \n
    • Ng\u00f4n ng\u1eef l\u1ea5y c\u00f4ng ngh\u1ec7 l\u00e0m \u0111\u1ea7u:<\/strong>Ch\u00fa tr\u1ecdng v\u00e0o s\u1ed1 l\u00f5i CPU, IOPS l\u01b0u tr\u1eef ho\u1eb7c gi\u1edbi h\u1ea1n b\u0103ng th\u00f4ng m\u00e0 kh\u00f4ng gi\u1ea3i th\u00edch t\u00e1c \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00f3.<\/li>\n
    • Chi ti\u00eau ph\u1ea3n \u1ee9ng:<\/strong>Y\u00eau c\u1ea7u v\u1ed1n ch\u1ec9 sau khi h\u1ec7 th\u1ed1ng b\u1ecb l\u1ed7i, thay v\u00ec l\u00ean k\u1ebf ho\u1ea1ch cho s\u1ef1 ph\u00e1t tri\u1ec3n ho\u1eb7c kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i.<\/li>\n
    • Thi\u1ebfu kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c:<\/strong>Kh\u00f4ng th\u1ec3 li\u00ean k\u1ebft vi\u1ec7c n\u00e2ng c\u1ea5p m\u00e1y ch\u1ee7 c\u1ee5 th\u1ec3 v\u1edbi m\u1ee5c ti\u00eau doanh thu c\u1ee5 th\u1ec3 ho\u1eb7c ch\u1ec9 s\u1ed1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
    • B\u1ecf qua c\u00e1c tr\u1edf ng\u1ea1i:<\/strong>Thi\u1ebfu kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u1ea7u t\u01b0 (chi ph\u00ed c\u1ee7a vi\u1ec7c kh\u00f4ng h\u00e0nh \u0111\u1ed9ng).<\/li>\n<\/ul>\n

      Nh\u1eefng sai l\u1ea7m n\u00e0y x\u1ea3y ra v\u00ec l\u00fd do bi\u1ec7n minh d\u1ef1a tr\u00ean n\u1ee3 k\u1ef9 thu\u1eadt thay v\u00ec \u0111\u1ed9ng l\u1ef1c kinh doanh. Khung BMM kh\u1eafc ph\u1ee5c \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch bu\u1ed9c ph\u1ea3i thi\u1ebft l\u1eadp m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa t\u00e0i s\u1ea3n k\u1ef9 thu\u1eadt v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n

      Ph\u00e2n t\u00edch h\u1ea1 t\u1ea7ng theo c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed9ng l\u1ef1c kinh doanh \ud83d\uddfa\ufe0f<\/h2>\n

      H\u1ea1t nh\u00e2n c\u1ee7a ph\u00e2n t\u00edch bao g\u1ed3m vi\u1ec7c li\u00ean k\u1ebft c\u00e1c th\u00e0nh ph\u1ea7n h\u1ea1 t\u1ea7ng c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 BMM. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean m\u1ed9t chu\u1ed7i gi\u00e1 tr\u1ecb m\u00e0 c\u00e1c b\u00ean li\u00ean quan c\u00f3 th\u1ec3 theo d\u00f5i.<\/p>\n

      Khi \u0111\u1ec1 xu\u1ea5t m\u00f4i tr\u01b0\u1eddng \u0111\u00e1m m\u00e2y m\u1edbi ho\u1eb7c m\u1edf r\u1ed9ng h\u1ea1 t\u1ea7ng t\u1ea1i ch\u1ed7, h\u00e3y c\u00e2n nh\u1eafc c\u1ea5u tr\u00fac li\u00ean k\u1ebft sau:<\/p>\n

        \n
      • M\u1ee5c ti\u00eau:<\/strong>T\u0103ng th\u1ecb ph\u1ea7n t\u1ea1i khu v\u1ef1c EMEA l\u00ean 10%.<\/li>\n
      • M\u1ee5c ti\u00eau:<\/strong>Gi\u1ea3m \u0111\u1ed9 tr\u1ec5 \u1ee9ng d\u1ee5ng xu\u1ed1ng d\u01b0\u1edbi 200ms \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng t\u1ea1i London v\u00e0 Frankfurt.<\/li>\n
      • Chi\u1ebfn l\u01b0\u1ee3c:<\/strong>Tri\u1ec3n khai c\u00e1c trung t\u00e2m d\u1eef li\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh.<\/li>\n
      • Chi\u1ebfn thu\u1eadt:<\/strong>Chu\u1ea9n b\u1ecb 5 n\u00fat hi\u1ec7u su\u1ea5t cao m\u1edbi t\u1ea1i Frankfurt.<\/li>\n
      • N\u0103ng l\u1ef1c:<\/strong>Ng\u00e2n s\u00e1ch h\u1ea1 t\u1ea7ng \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho c\u00e1c n\u00fat m\u1edbi.<\/li>\n
      • Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng:<\/strong>C\u00e1c quy \u0111\u1ecbnh v\u1ec1 ch\u1ee7 quy\u1ec1n d\u1eef li\u1ec7u y\u00eau c\u1ea7u l\u01b0u tr\u1eef t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n
      • Tr\u1edf ng\u1ea1i:<\/strong>C\u00e1c h\u1ec7 th\u1ed1ng c\u0169 hi\u1ec7n t\u1ea1i kh\u00f4ng th\u1ec3 x\u1eed l\u00fd kh\u1ed1i l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng m\u1edbi.<\/li>\n<\/ul>\n

        C\u1ea5u tr\u00fac n\u00e0y bi\u1ebfn m\u1ed9t m\u1ee5c trong b\u1ea3ng t\u00ednh th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c. N\u00f3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi ‘T\u1ea1i sao’ \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 trong th\u1ee9 b\u1eadc.<\/p>\n

        C\u00e1c lo\u1ea1i h\u1ea1 t\u1ea7ng v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ed9ng l\u1ef1c c\u1ee7a ch\u00fang<\/h3>\n

        C\u00e1c th\u00e0nh ph\u1ea7n h\u1ea1 t\u1ea7ng kh\u00e1c nhau ph\u1ee5c v\u1ee5 c\u00e1c m\u1ee5c \u0111\u00edch \u0111\u1ed9ng l\u1ef1c kh\u00e1c nhau. B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y n\u00eau r\u00f5 c\u00e1c danh m\u1ee5c h\u1ea1 t\u1ea7ng ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1ch ch\u00fang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 BMM.<\/p>\n\n\n\n\n\n\n
        Lo\u1ea1i h\u1ea1 t\u1ea7ng<\/th>\nS\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau ch\u00ednh<\/th>\nCh\u1ec9 s\u1ed1 m\u1ee5c ti\u00eau ch\u00ednh<\/th>\nR\u1ee7i ro khi kh\u00f4ng \u0111\u1ea7u t\u01b0<\/th>\n<\/tr>\n
        T\u00e0i nguy\u00ean t\u00ednh to\u00e1n<\/td>\nHi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng<\/td>\nT\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd \/ T\u1ed1c \u0111\u1ed9 lu\u1ed3ng<\/td>\n\u0110i\u1ec3m ngh\u1ebdn trong vi\u1ec7c giao s\u1ea3n ph\u1ea9m<\/td>\n<\/tr>\n
        Gi\u1ea3i ph\u00e1p l\u01b0u tr\u1eef<\/td>\nTo\u00e0n v\u1eb9n d\u1eef li\u1ec7u v\u00e0 tu\u00e2n th\u1ee7<\/td>\nTh\u1eddi gian l\u01b0u tr\u1eef \/ Th\u1eddi gian kh\u00f4i ph\u1ee5c<\/td>\nM\u1ea5t d\u1eef li\u1ec7u \/ Ph\u1ea1t vi ph\u1ea1m quy \u0111\u1ecbnh<\/td>\n<\/tr>\n
        K\u1ebft n\u1ed1i m\u1ea1ng<\/td>\nPh\u1ea1m vi th\u1ecb tr\u01b0\u1eddng<\/td>\nTh\u1eddi gian ho\u1ea1t \u0111\u1ed9ng \/ \u0110\u1ed9 tr\u1ec5<\/td>\nNg\u1eebng ho\u1ea1t \u0111\u1ed9ng d\u1ecbch v\u1ee5 \/ M\u1ea5t doanh thu<\/td>\n<\/tr>\n
        Ki\u1ec3m so\u00e1t an ninh<\/td>\nQu\u1ea3n l\u00fd r\u1ee7i ro<\/td>\nTh\u1eddi gian ph\u1ea3n h\u1ed3i s\u1ef1 c\u1ed1<\/td>\nSuy gi\u1ea3m danh ti\u1ebfng \/ Vi ph\u1ea1m<\/td>\n<\/tr>\n<\/table>\n

        Quy tr\u00ecnh ph\u00e2n t\u00edch t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 minh ch\u1ee9ng \ud83d\udcdd<\/h2>\n

        Th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 k\u1ef7 lu\u1eadt. H\u00e3y tu\u00e2n theo c\u00e1c b\u01b0\u1edbc sau \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t t\u00e0i li\u1ec7u minh ch\u1ee9ng v\u1eefng ch\u1eafc.<\/p>\n

        1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n

        B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh c\u1ea5p cao m\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1ed7 tr\u1ee3. \u0110i\u1ec1u n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c l\u00e0 m\u1ee5c ti\u00eau c\u00f4ng ngh\u1ec7 th\u00f4ng tin (v\u00ed d\u1ee5: \u201cn\u00e2ng c\u1ea5p m\u00e1y ch\u1ee7\u201d). N\u00f3 ph\u1ea3i l\u00e0 m\u1ee5c ti\u00eau kinh doanh (v\u00ed d\u1ee5: \u201cth\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u1ed1\u201d).<\/p>\n

          \n
        • Xem x\u00e9t t\u00e0i li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng n\u0103m c\u1ee7a c\u00f4ng ty.<\/li>\n
        • Ph\u1ecfng v\u1ea5n c\u00e1c b\u00ean li\u00ean quan c\u1ea5p cao \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c \u01b0u ti\u00ean hi\u1ec7n t\u1ea1i.<\/li>\n
        • Ghi ch\u00e9p m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 d\u01b0\u1edbi d\u1ea1ng m\u1ed9t tuy\u00ean b\u1ed1 \u0111\u1ecbnh t\u00ednh.<\/li>\n<\/ul>\n

          2. X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/h3>\n

          Chia nh\u1ecf m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ecbnh l\u01b0\u1ee3ng. \u0110\u00e2y l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 s\u1ebd x\u00e1c \u0111\u1ecbnh th\u00e0nh c\u00f4ng.<\/p>\n

            \n
          • T\u0103ng bao nhi\u00eau ph\u1ea7n tr\u0103m v\u1ec1 dung l\u01b0\u1ee3ng l\u00e0 c\u1ea7n thi\u1ebft?<\/li>\n
          • T\u1ef7 l\u1ec7 kh\u1ea3 d\u1ee5ng m\u1ee5c ti\u00eau l\u00e0 bao nhi\u00eau?<\/li>\n
          • Sai l\u1ec7ch ng\u00e2n s\u00e1ch ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 bao nhi\u00eau?<\/li>\n<\/ul>\n

            3. Ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p<\/h3>\n

            Tr\u00ecnh b\u00e0y c\u00e1ch \u0111\u1ea7u t\u01b0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

              \n
            • Chi\u1ebfn l\u01b0\u1ee3c:<\/strong> \u201cN\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch gi\u1ea3m th\u1eddi gian t\u1ea3i.\u201d\n
            • Chi\u1ebfn thu\u1eadt:<\/strong> \u201cMua th\u00eam b\u1ed9 c\u00e2n b\u1eb1ng t\u1ea3i v\u00e0 b\u1ed9 nh\u1edb \u0111\u1ec7m c\u1ea1nh m\u1ea1ng.\u201d\n <\/li>\n<\/li>\n<\/ul>\n

              4. \u0110\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng v\u00e0 r\u00e0o c\u1ea3n<\/h3>\n

              Vi\u1ec7c bi\u1ec7n minh s\u1ebd \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 khi b\u1ea1n c\u00f4ng nh\u1eadn c\u00e1c \u00e1p l\u1ef1c b\u00ean ngo\u00e0i. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n

                \n
              • C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng:<\/strong> C\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi tham gia th\u1ecb tr\u01b0\u1eddng kh\u00f4ng? C\u00f3 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng?<\/li>\n
              • C\u00e1c r\u00e0o c\u1ea3n:<\/strong> C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng hi\u1ec7n t\u1ea1i c\u00f3 \u0111ang c\u1ea3n tr\u1edf m\u1ee5c ti\u00eau kh\u00f4ng? C\u00f3 h\u1ea1n ch\u00f3t tu\u00e2n th\u1ee7 \u0111ang \u0111\u1ebfn g\u1ea7n kh\u00f4ng?<\/li>\n<\/ul>\n

                5. \u0110o l\u01b0\u1eddng l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI)<\/h3>\n

                Cu\u1ed1i c\u00f9ng, g\u1eafn c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM). \u0110\u00e2y ch\u00ednh l\u00e0 n\u01a1i n\u0103ng l\u1ef1c k\u1ef9 thu\u1eadt giao thoa v\u1edbi b\u00e1o c\u00e1o t\u00e0i ch\u00ednh.<\/p>\n

                  \n
                • T\u00ednh to\u00e1n ti\u1ebft ki\u1ec7m chi ph\u00ed t\u1eeb c\u00e1c l\u1ee3i \u00edch hi\u1ec7u qu\u1ea3.<\/li>\n
                • \u01af\u1edbc t\u00ednh t\u0103ng tr\u01b0\u1edfng doanh thu t\u1eeb m\u1ee9c \u0111\u1ed9 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/li>\n
                • T\u00ednh \u0111\u1ebfn chi ph\u00ed gi\u1ea3m thi\u1ec3u r\u1ee7i ro (b\u1ea3o hi\u1ec3m, ph\u00e1p l\u00fd, danh ti\u1ebfng).<\/li>\n<\/ul>\n

                  \u0110o l\u01b0\u1eddng gi\u00e1 tr\u1ecb: T\u1eeb c\u00e1c ch\u1ec9 s\u1ed1 k\u1ef9 thu\u1eadt \u0111\u1ebfn t\u00e0i ch\u00ednh \ud83d\udcb0<\/h2>\n

                  M\u1ed9t trong nh\u1eefng ph\u1ea7n kh\u00f3 nh\u1ea5t c\u1ee7a vi\u1ec7c bi\u1ec7n minh l\u00e0 chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u su\u1ea5t k\u1ef9 thu\u1eadt th\u00e0nh gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh gi\u00fap l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng n\u00e0y b\u1eb1ng c\u00e1ch li\u00ean k\u1ebft hi\u1ec7u su\u1ea5t v\u1edbi k\u1ebft qu\u1ea3.<\/p>\n

                  Xem x\u00e9t logic chuy\u1ec3n \u0111\u1ed5i sau:<\/p>\n

                    \n
                  • Gi\u1ea3m \u0111\u1ed9 tr\u1ec5:<\/strong> Gi\u1ea3m 100ms \u2794 T\u0103ng 1% t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u2794 Doanh thu h\u00e0ng n\u0103m t\u0103ng th\u00eam 500.000 USD.<\/li>\n
                  • C\u1ea3i thi\u1ec7n th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng li\u00ean t\u1ee5c:<\/strong> T\u1eeb 99,9% l\u00ean 99,99% \u2794 Gi\u1ea3m 8,76 gi\u1edd ng\u1eebng ho\u1ea1t \u0111\u1ed9ng \u2794 Ti\u1ebft ki\u1ec7m 25.000 USD do gi\u1ea3m t\u1ed5n th\u1ea5t n\u0103ng su\u1ea5t.<\/li>\n
                  • Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng:<\/strong> Kh\u1ea3 n\u0103ng x\u1eed l\u00fd l\u01b0u l\u01b0\u1ee3ng g\u1ea5p \u0111\u00f4i \u2794 H\u1ed7 tr\u1ee3 th\u00eam 50% kh\u00e1ch h\u00e0ng \u2794 C\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng m\u1edbi tr\u1ecb gi\u00e1 1 tri\u1ec7u USD.<\/li>\n<\/ul>\n

                    Khi tr\u00ecnh b\u00e0y c\u00e1c con s\u1ed1 n\u00e0y, h\u00e3y \u0111\u1ea3m b\u1ea3o ch\u00fang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft tr\u1edf l\u1ea1i v\u1edbi c\u00e1c M\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh trong BMM. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean v\u00f2ng kh\u00e9p k\u00edn v\u1ec1 tr\u00e1ch nhi\u1ec7m.<\/p>\n

                    \u0110\u00e1nh gi\u00e1 r\u1ee7i ro trong b\u1ed1i c\u1ea3nh BMM \u26a0\ufe0f<\/h2>\n

                    Chi ti\u00eau cho c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ec7n minh b\u1eb1ng gi\u1ea3m thi\u1ec3u r\u1ee7i ro. Khung BMM cho ph\u00e9p \u0111\u00e1nh gi\u00e1 r\u1ee7i ro m\u1ed9t c\u00e1ch c\u00f3 c\u1ea5u tr\u00fac b\u1eb1ng c\u00e1ch coi r\u1ee7i ro l\u00e0 m\u1ed9t Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng ho\u1eb7c m\u1ed9t R\u00e0o c\u1ea3n.<\/p>\n

                    X\u00e1c \u0111\u1ecbnh c\u00e1c r\u1ee7i ro k\u1ef9 thu\u1eadt<\/h3>\n
                      \n
                    • \u0110i\u1ec3m y\u1ebfu duy nh\u1ea5t:<\/strong> Ki\u1ebfn tr\u00fac hi\u1ec7n t\u1ea1i c\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t th\u00e0nh ph\u1ea7n duy nh\u1ea5t, n\u1ebfu th\u00e0nh ph\u1ea7n \u0111\u00f3 l\u1ed7i th\u00ec s\u1ebd l\u00e0m ng\u01b0ng ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00f4ng?<\/li>\n
                    • C\u1ea1n ki\u1ec7t dung l\u01b0\u1ee3ng:<\/strong> H\u1ec7 th\u1ed1ng c\u00f3 s\u1eadp trong th\u1eddi \u0111i\u1ec3m t\u1ea3i cao nh\u1ea5t kh\u00f4ng?<\/li>\n
                    • C\u00e1c l\u1ed7 h\u1ed5ng b\u1ea3o m\u1eadt:<\/strong> C\u00f3 nh\u1eefng kho\u1ea3ng tr\u1ed1ng \u0111\u00e3 bi\u1ebft n\u00e0o trong h\u1ea1 t\u1ea7ng hi\u1ec7n t\u1ea1i khi\u1ebfn d\u1eef li\u1ec7u b\u1ecb l\u1ed9 kh\u00f4ng?<\/li>\n<\/ul>\n

                      Li\u00ean k\u1ebft r\u1ee7i ro v\u1edbi t\u00e1c \u0111\u1ed9ng kinh doanh<\/h3>\n

                      \u0110\u1eebng d\u1eebng l\u1ea1i \u1edf r\u1ee7i ro k\u1ef9 thu\u1eadt. B\u1ea1n ph\u1ea3i l\u00e0m r\u00f5 h\u1eadu qu\u1ea3 kinh doanh.<\/p>\n

                        \n
                      • K\u1ef9 thu\u1eadt:<\/strong> M\u00e1y ch\u1ee7 c\u01a1 s\u1edf d\u1eef li\u1ec7u s\u1eadp.<\/li>\n
                      • Kinh doanh:<\/strong> Kh\u00f4ng th\u1ec3 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng trong 4 gi\u1edd.<\/li>\n
                      • T\u00e0i ch\u00ednh:<\/strong> 10.000 \u0111\u00f4 la doanh thu b\u1ecb m\u1ea5t + 5.000 \u0111\u00f4 la b\u1ed3i th\u01b0\u1eddng kh\u00e1ch h\u00e0ng.<\/li>\n
                      • Chi\u1ebfn l\u01b0\u1ee3c:<\/strong> M\u1ea5t ni\u1ec1m tin v\u00e0o \u0111\u1ed9 tin c\u1eady th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n

                        B\u1eb1ng c\u00e1ch l\u1eadp b\u1ea3n \u0111\u1ed3 chu\u1ed7i n\u00e0y, chi ph\u00ed h\u1ea1 t\u1ea7ng tr\u1edf th\u00e0nh m\u1ed9t ch\u00ednh s\u00e1ch b\u1ea3o hi\u1ec3m cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh, \u0111i\u1ec1u n\u00e0y d\u1ec5 thuy\u1ebft ph\u1ee5c h\u01a1n v\u1edbi c\u00e1c \u0111\u1ed9i t\u00e0i ch\u00ednh.<\/p>\n

                        X\u1eed l\u00fd c\u00e1c ph\u1ea3n \u0111\u1ed1i v\u00e0 th\u00e1ch th\u1ee9c \ud83e\udd14<\/h2>\n

                        Ngay c\u1ea3 khi ph\u00e2n t\u00edch BMM m\u1ea1nh m\u1ebd, c\u00e1c ph\u1ea3n \u0111\u1ed1i v\u1eabn s\u1ebd xu\u1ea5t hi\u1ec7n. D\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc nh\u1eefng ph\u1ea3n \u0111\u1ed1i n\u00e0y gi\u00fap \u0111\u1ec1 xu\u1ea5t tr\u1edf n\u00ean v\u1eefng ch\u1eafc h\u01a1n.<\/p>\n

                        Th\u00e1ch th\u1ee9c: \u201cCh\u00fang ta c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3.\u201d
                        \n<\/h3>\n

                        Ph\u1ea3n h\u1ed3i:<\/strong>Xem l\u1ea1i ph\u1ea7n Th\u00e1ch th\u1ee9c trong ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n. N\u1ebfu ngu\u1ed3n l\u1ef1c hi\u1ec7n t\u1ea1i kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c M\u1ee5c ti\u00eau (v\u00ed d\u1ee5: t\u1ed1c \u0111\u1ed9, dung l\u01b0\u1ee3ng), th\u00ec c\u1ea5u h\u00ecnh hi\u1ec7n t\u1ea1i l\u00e0 r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi M\u1ee5c ti\u00eau. H\u00e3y th\u1ec3 hi\u1ec7n kho\u1ea3ng c\u00e1ch gi\u1eefa n\u0103ng l\u1ef1c hi\u1ec7n t\u1ea1i v\u00e0 n\u0103ng l\u1ef1c c\u1ea7n thi\u1ebft.<\/p>\n

                        Th\u00e1ch th\u1ee9c: \u201cTh\u1eddi gian ho\u00e0n v\u1ed1n qu\u00e1 d\u00e0i.\u201d
                        \n<\/h3>\n

                        Ph\u1ea3n h\u1ed3i:<\/strong>Chia \u0111\u1ea7u t\u01b0 th\u00e0nh c\u00e1c giai \u0111o\u1ea1n. Th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb t\u1ee9c th\u00ec trong vi\u1ec7c gi\u1ea3m r\u1ee7i ro (gi\u1ea3m th\u00e1ch th\u1ee9c) trong khi l\u00ean k\u1ebf ho\u1ea1ch cho t\u0103ng tr\u01b0\u1edfng doanh thu d\u00e0i h\u1ea1n (\u0111\u1ea1t \u0111\u01b0\u1ee3c M\u1ee5c ti\u00eau). \u0110i\u1ec1u n\u00e0y cho th\u1ea5y c\u00e1ch ti\u1ebfp c\u1eadn c\u00e2n b\u1eb1ng trong ph\u00e2n b\u1ed5 v\u1ed1n.<\/p>\n

                        Th\u00e1ch th\u1ee9c: \u201cT\u1ea1i sao kh\u00f4ng d\u00f9ng nh\u00e0 cung c\u1ea5p ho\u1eb7c c\u00f4ng ngh\u1ec7 kh\u00e1c?\u201d
                        \n<\/h3>\n

                        Ph\u1ea3n h\u1ed3i:<\/strong>T\u1eadp trung v\u00e0o M\u1ee5c ti\u00eau v\u00e0 M\u1ee5c \u0111\u00edch, ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00f4ng ngh\u1ec7 c\u1ee5 th\u1ec3. N\u1ebfu M\u1ee5c ti\u00eau l\u00e0 \u201cGi\u1ea3m \u0111\u1ed9 tr\u1ec5\u201d, h\u00e3y \u0111\u00e1nh gi\u00e1 xem c\u00f4ng ngh\u1ec7 \u0111\u1ec1 xu\u1ea5t c\u00f3 ph\u1ea3i con \u0111\u01b0\u1eddng tr\u1ef1c ti\u1ebfp nh\u1ea5t hay kh\u00f4ng. N\u1ebfu ph\u00e2n t\u00edch BMM cho th\u1ea5y c\u00f4ng ngh\u1ec7 hi\u1ec7n t\u1ea1i l\u00e0 \u0111i\u1ec3m ngh\u1ebdn, th\u00ec vi\u1ec7c thay \u0111\u1ed5i l\u00e0 h\u1ee3p l\u00fd d\u00f9 cho nh\u00e0 cung c\u1ea5p c\u00f3 kh\u00e1c \u0111i.<\/p>\n

                        V\u00ed d\u1ee5 t\u00ecnh hu\u1ed1ng: M\u1edf r\u1ed9ng \u0111\u1ec3 ra m\u1eaft s\u1ea3n ph\u1ea9m \ud83d\ude80<\/h2>\n

                        \u0110\u1ec3 minh h\u1ecda \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf, h\u00e3y xem x\u00e9t m\u1ed9t t\u00ecnh hu\u1ed1ng m\u00e0 m\u1ed9t c\u00f4ng ty l\u00ean k\u1ebf ho\u1ea1ch ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m s\u1ed1 m\u1edbi.<\/p>\n

                          \n
                        • M\u1ee5c ti\u00eau:<\/strong> Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng cho s\u1ea3n ph\u1ea9m X.\n
                        • M\u1ee5c ti\u00eau:<\/strong> H\u1ed7 tr\u1ee3 100.000 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3ng th\u1eddi trong th\u00e1ng \u0111\u1ea7u ti\u00ean.<\/li>\n
                        • Tr\u1ea1ng th\u00e1i hi\u1ec7n t\u1ea1i:<\/strong> C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1ed7 tr\u1ee3 10.000 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3ng th\u1eddi.<\/li>\n
                        • Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng:<\/strong>Chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb g\u00e2y ra c\u00e1c \u0111\u1ee3t t\u0103ng truy c\u1eadp \u0111\u1ed9t ng\u1ed9t.<\/li>\n
                        • Ch\u01b0\u1edbng ng\u1ea1i v\u1eadt:<\/strong>Dung l\u01b0\u1ee3ng hi\u1ec7n t\u1ea1i s\u1ebd d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 t\u1eeb ch\u1ed1i l\u00ean t\u1edbi 90% trong qu\u00e1 tr\u00ecnh ra m\u1eaft.<\/li>\n
                        • Chi\u1ebfn l\u01b0\u1ee3c:<\/strong>Cung c\u1ea5p dung l\u01b0\u1ee3ng \u0111\u00e1m m\u00e2y linh ho\u1ea1t \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c \u0111\u1ee3t t\u0103ng \u0111\u1ed9t bi\u1ebfn.<\/li>\n
                        • Chi\u1ebfn thu\u1eadt:<\/strong>Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho c\u00e1c nh\u00f3m t\u1ef1 \u0111\u1ed9ng m\u1edf r\u1ed9ng v\u00e0 b\u1ed9 c\u00e2n b\u1eb1ng t\u1ea3i.<\/li>\n
                        • L\u00fd do:<\/strong> Kh\u00f4ng c\u00f3 \u0111i\u1ec1u n\u00e0y, vi\u1ec7c ra m\u1eaft s\u1ebd th\u1ea5t b\u1ea1i (m\u1ee5c ti\u00eau kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c). C\u00f3 \u0111i\u1ec1u n\u00e0y, vi\u1ec7c ra m\u1eaft s\u1ebd th\u00e0nh c\u00f4ng (m\u1ee5c ti\u00eau \u0111\u1ea1t \u0111\u01b0\u1ee3c).<\/li>\n<\/li>\n<\/ul>\n

                          Trong t\u00ecnh hu\u1ed1ng n\u00e0y, chi ph\u00ed c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng kh\u00f4ng ph\u1ea3i l\u00e0 t\u00f9y ch\u1ecdn; n\u00f3 l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. BMM l\u00e0m r\u00f5 m\u1ed1i quan h\u1ec7 ph\u1ee5 thu\u1ed9c n\u00e0y.<\/p>\n

                          C\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t \u0111\u1ec3 duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n li\u00ean t\u1ee5c \ud83d\udd04<\/h2>\n

                          L\u00fd do kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n duy nh\u1ea5t. C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1ea7n thay \u0111\u1ed5i, v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u0169ng v\u1eady. Duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n th\u00f4ng qua c\u00e1c cu\u1ed9c \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3.<\/p>\n

                            \n
                          • \u0110\u00e1nh gi\u00e1 theo qu\u00fd:<\/strong>Xem x\u00e9t l\u1ea1i m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa chi ph\u00ed c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 c\u00e1c m\u1ee5c ti\u00eau kinh doanh.<\/li>\n
                          • C\u1eadp nh\u1eadt \u0111\u1ed9ng:<\/strong> N\u1ebfu m\u1ee5c ti\u00eau kinh doanh thay \u0111\u1ed5i, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f3 c\u1ea7n thay \u0111\u1ed5i kh\u00f4ng? C\u1eadp nh\u1eadt m\u00f4 h\u00ecnh BMM cho ph\u00f9 h\u1ee3p.<\/li>\n
                          • V\u00f2ng ph\u1ea3n h\u1ed3i:<\/strong> Thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf so v\u1edbi c\u00e1c m\u1ee5c ti\u00eau d\u1ef1 ki\u1ebfn. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 tinh ch\u1ec9nh c\u00e1c l\u00fd do trong t\u01b0\u01a1ng lai.<\/li>\n
                          • Giao ti\u1ebfp v\u1edbi c\u00e1c b\u00ean li\u00ean quan:<\/strong>Gi\u1eef cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o kinh doanh \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u1ec1 hi\u1ec7u su\u1ea5t \u0111\u1ea7u t\u01b0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1ee7a h\u1ecd so v\u1edbi c\u00e1c m\u1ee5c ti\u00eau ban \u0111\u1ea7u.<\/li>\n<\/ul>\n

                            T\u00edch h\u1ee3p l\u1eadp k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh v\u00e0 k\u1ef9 thu\u1eadt \ud83d\udcca<\/h2>\n

                            Cu\u1ed1i c\u00f9ng, vi\u1ec7c thuy\u1ebft minh th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi s\u1ef1 t\u00edch h\u1ee3p gi\u1eefa l\u1eadp k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh v\u00e0 c\u00e1c b\u1ea3n \u0111\u1ed3 k\u1ef9 thu\u1eadt. BMM \u0111\u00f3ng vai tr\u00f2 nh\u01b0 c\u00e2y c\u1ea7u n\u1ed1i gi\u1eefa hai b\u1ed9 ph\u1eadn n\u00e0y.<\/p>\n

                              \n
                            • Chi ph\u00ed v\u1ed1n (CapEx):<\/strong>Thuy\u1ebft minh c\u00e1c chi ph\u00ed l\u1edbn ban \u0111\u1ea7u b\u1eb1ng c\u00e1ch li\u00ean k\u1ebft ch\u00fang v\u1edbi c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n.<\/li>\n
                            • Chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng (OpEx):<\/strong> Gi\u1ea3i th\u00edch c\u00e1c chi ph\u00ed \u0111\u1ecbnh k\u1ef3 b\u1eb1ng c\u00e1ch li\u00ean k\u1ebft ch\u00fang v\u1edbi c\u00e1c M\u1ee5c ti\u00eau \u0111ang di\u1ec5n ra v\u00e0 M\u1ee9c \u0111\u1ed9 D\u1ecbch v\u1ee5.<\/li>\n
                            • C\u00f4ng ngh\u1ec7 b\u00f3ng ma (Shadow IT):<\/strong> S\u1eed d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c kho\u1ea3n chi kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c M\u1ee5c ti\u00eau v\u00e0 M\u1ee5c ti\u00eau ch\u00ednh th\u1ee9c.<\/li>\n<\/ul>\n

                              B\u1eb1ng c\u00e1ch th\u1ef1c thi k\u1ef7 lu\u1eadt n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 gi\u1ea3m l\u00e3ng ph\u00ed v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i \u0111\u1ed3ng chi cho c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u1ec1u \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ee9 m\u1ec7nh chi\u1ebfn l\u01b0\u1ee3c. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y chuy\u1ec3n d\u1ecbch IT t\u1eeb m\u1ed9t trung t\u00e2m chi ph\u00ed th\u00e0nh m\u1ed9t \u0111\u1ed9ng l\u1ef1c t\u1ea1o gi\u00e1 tr\u1ecb.<\/p>\n

                              T\u00f3m t\u1eaft c\u00e1c Nguy\u00ean t\u1eafc Ch\u00ednh \u2705<\/h2>\n
                                \n
                              • B\u1eaft \u0111\u1ea7u t\u1eeb M\u1ee5c ti\u00eau Kinh doanh, ch\u1ee9 kh\u00f4ng ph\u1ea3i Y\u00eau c\u1ea7u K\u1ef9 thu\u1eadt.<\/li>\n
                              • Chuy\u1ec3n \u0111\u1ed5i c\u00e1c ch\u1ec9 s\u1ed1 k\u1ef9 thu\u1eadt th\u00e0nh c\u00e1c M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/li>\n
                              • X\u00e1c \u0111\u1ecbnh c\u00e1c r\u00e0o c\u1ea3n m\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng s\u1ebd lo\u1ea1i b\u1ecf.<\/li>\n
                              • \u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c kh\u00f4ng h\u00e0nh \u0111\u1ed9ng (Chi ph\u00ed R\u1ee7i ro).<\/li>\n
                              • Li\u00ean k\u1ebft m\u1ed7i m\u1ee5c c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u1edbi m\u1ed9t Chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c Chi\u1ebfn thu\u1eadt c\u1ee5 th\u1ec3.<\/li>\n
                              • Duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n th\u00f4ng qua c\u00e1c cu\u1ed9c \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1eadp nh\u1eadt \u0111\u1ecbnh k\u1ef3.<\/li>\n<\/ul>\n

                                Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi ph\u00ed cho c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean th\u1ef1c t\u1ebf kinh doanh. N\u00f3 cung c\u1ea5p m\u1ed9t c\u00e2u chuy\u1ec7n r\u00f5 r\u00e0ng cho c\u00e1c b\u00ean li\u00ean quan, gi\u1ea3m b\u1edbt kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh ph\u00ea duy\u1ec7t v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111\u1ebfn n\u01a1i t\u1ea1o ra gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t. \u0110\u00e2y ch\u00ednh l\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a qu\u1ea3n l\u00fd c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                C\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t th\u00e1ch th\u1ee9c dai d\u1eb3ng: chuy\u1ec3n \u0111\u1ed5i c\u00e1c y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt th\u00e0nh gi\u00e1 tr\u1ecb kinh doanh. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o CNTT…<\/p>\n","protected":false},"author":1,"featured_media":308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Gi\u1ea3i th\u00edch chi ph\u00ed c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng b\u1eb1ng Ph\u00e2n t\u00edch M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch gi\u1ea3i th\u00edch \u0111\u1ea7u t\u01b0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng b\u1eb1ng ph\u00e2n t\u00edch M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh. \u0110\u1ed3ng b\u1ed9 chi ph\u00ed IT v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t ROI t\u1ed1t h\u01a1n.","inline_featured_image":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[12],"tags":[5,11],"class_list":["post-307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-motivation-model","tag-academic","tag-business-motivation-model"],"yoast_head":"\nGi\u1ea3i th\u00edch chi ph\u00ed c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng b\u1eb1ng Ph\u00e2n t\u00edch M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch gi\u1ea3i th\u00edch \u0111\u1ea7u t\u01b0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng b\u1eb1ng ph\u00e2n t\u00edch M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh. \u0110\u1ed3ng b\u1ed9 chi ph\u00ed IT v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t ROI t\u1ed1t h\u01a1n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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