{"id":295,"date":"2026-03-23T13:53:20","date_gmt":"2026-03-23T13:53:20","guid":{"rendered":"https:\/\/www.go-notes.com\/vn\/building-consensus-stakeholders-business-motivation-model\/"},"modified":"2026-03-23T13:53:20","modified_gmt":"2026-03-23T13:53:20","slug":"building-consensus-stakeholders-business-motivation-model","status":"publish","type":"post","link":"https:\/\/www.go-notes.com\/vn\/building-consensus-stakeholders-business-motivation-model\/","title":{"rendered":"M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh: X\u00e2y d\u1ef1ng s\u1ef1 \u0111\u1ed3ng thu\u1eadn gi\u1eefa c\u00e1c b\u00ean li\u00ean quan"},"content":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng b\u1ecb \u0111\u00ecnh tr\u1ec7 kh\u00f4ng ph\u1ea3i do thi\u1ebfu t\u1ea7m nh\u00ecn, m\u00e0 do s\u1ef1 c\u00e1ch bi\u1ec7t gi\u1eefa nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecbnh h\u00ecnh t\u1ea7m nh\u00ecn v\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n n\u00f3. Khi c\u00e1c ph\u00f2ng ban kh\u00e1c nhau, c\u00e1c c\u1ea5p l\u00e3nh \u0111\u1ea1o hay c\u00e1c \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i ho\u1ea1t \u0111\u1ed9ng v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft kh\u00e1c nhau v\u1ec1 m\u1ee5c \u0111\u00edch, th\u00ec vi\u1ec7c th\u1ed1ng nh\u1ea5t tr\u1edf n\u00ean b\u1ea5t kh\u1ea3 thi. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) cung c\u1ea5p m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n lo\u1ea1i c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 l\u00e0m r\u00f5 nh\u1eefng kh\u00e1c bi\u1ec7t n\u00e0y. B\u1eb1ng c\u00e1ch chu\u1ea9n h\u00f3a ng\u00f4n ng\u1eef d\u00f9ng \u0111\u1ec3 m\u00f4 t\u1ea3 \u00fd \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng cu\u1ed9c \u0111\u00e0m ph\u00e1n ph\u1ee9c t\u1ea1p v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft chung. H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 c\u00e1ch t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed3ng thu\u1eadn th\u1ef1c s\u1ef1 gi\u1eefa c\u00e1c b\u00ean li\u00ean quan m\u00e0 kh\u00f4ng c\u1ea7n \u00e1p \u0111\u1eb7t m\u1ec7nh l\u1ec7nh c\u1ee9ng nh\u1eafc.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Sketch-style infographic illustrating the Business Motivation Model for stakeholder consensus: core elements (Purpose, Goal, Objective, Means, Influencers), 5-step workshop process, conflict resolution framework, and key benefits like clarity, traceability, and agility in a 16:9 hand-drawn business illustration\" decoding=\"async\" src=\"https:\/\/www.go-notes.com\/wp-content\/uploads\/2026\/03\/bmm-stakeholder-consensus-infographic-sketch.jpg\"\/><\/figure>\n<\/div>\n<h2>Hi\u1ec3u r\u00f5 c\u1ed1t l\u00f5i c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \ud83e\udde9<\/h2>\n<p>M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cung c\u1ea5p m\u1ed9t khung \u0111\u1ec3 bi\u1ec3u di\u1ec5n c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi kinh doanh. N\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u1ebd s\u01a1 \u0111\u1ed3, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u1ea5u tr\u00fac ng\u1eef ngh\u0129a ph\u00e2n bi\u1ec7t gi\u1eefa \u0111i\u1ec1u m\u00e0 t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n d\u00f9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. Khi c\u00e1c b\u00ean li\u00ean quan b\u1ea5t \u0111\u1ed3ng, th\u01b0\u1eddng l\u00e0 do h\u1ecd nh\u1ea7m l\u1eabn gi\u1eefa c\u00e1c lo\u1ea1i \u0111\u1ed9ng l\u1ef1c kh\u00e1c nhau. Vi\u1ec7c l\u00e0m r\u00f5 c\u00e1c lo\u1ea1i n\u00e0y ch\u00ednh l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi s\u1ef1 \u0111\u1ed3ng thu\u1eadn.<\/p>\n<p>\u1ede trung t\u00e2m c\u1ee7a m\u00f4 h\u00ecnh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 m\u00f4 t\u1ea3 \u0111\u1ed9ng l\u1ef1c:<\/p>\n<ul>\n<li><strong>M\u1ee5c \u0111\u00edch:<\/strong>M\u1ee9c \u0111\u1ed9 \u0111\u1ed9ng l\u1ef1c r\u1ed9ng nh\u1ea5t. N\u00f3 x\u00e1c \u0111\u1ecbnh &#8216;l\u00fd do t\u1ea1i sao&#8217; c\u1ee7a t\u1ed5 ch\u1ee9c ho\u1eb7c m\u1ed9t \u0111\u01a1n v\u1ecb c\u1ee5 th\u1ec3 b\u00ean trong n\u00f3.<\/li>\n<li><strong>M\u1ee5c ti\u00eau:<\/strong>K\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 m\u00e0 t\u1ed5 ch\u1ee9c h\u01b0\u1edbng t\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c. M\u1ee5c ti\u00eau th\u01b0\u1eddng mang t\u00ednh ch\u1ea5t \u0111\u1ecbnh t\u00ednh v\u00e0 d\u00e0i h\u1ea1n.<\/li>\n<li><strong>M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3:<\/strong>M\u1ee5c ti\u00eau \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 x\u00e1c minh xem m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ea1t hay ch\u01b0a. M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 mang t\u00ednh \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 c\u00f3 th\u1eddi h\u1ea1n.<\/li>\n<li><strong>Ph\u01b0\u01a1ng ti\u1ec7n:<\/strong>C\u00e1c h\u00e0nh \u0111\u1ed9ng, ngu\u1ed3n l\u1ef1c ho\u1eb7c n\u0103ng l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/li>\n<li><strong>Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng:<\/strong>Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ho\u1eb7c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c.<\/li>\n<\/ul>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ecbnh ngh\u0129a n\u00e0y m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n gi\u00fap c\u00e1c \u0111\u1ed9i nh\u00f3m chuy\u1ec3n t\u1eeb nh\u1eefng kh\u00e1t v\u1ecdng m\u01a1 h\u1ed3 sang cam k\u1ebft c\u1ee5 th\u1ec3. Khi m\u1ed9t b\u00ean li\u00ean quan n\u00f3i h\u1ecd mu\u1ed1n &#8216;hi\u1ec7u su\u1ea5t t\u1ed1t h\u01a1n&#8217;, m\u00f4 h\u00ecnh bu\u1ed9c ph\u1ea3i \u0111\u1eb7t c\u00e2u h\u1ecfi: \u0110\u00f3 l\u00e0 m\u1ed9t M\u1ee5c ti\u00eau (\u00fd \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c) hay m\u1ed9t M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 (m\u1ee5c ti\u00eau \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c)? Ch\u00ednh s\u1ef1 ph\u00e2n bi\u1ec7t n\u00e0y \u0111\u00e3 gi\u1ea3i quy\u1ebft nhi\u1ec1u tranh c\u00e3i v\u1ec1 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c v\u00e0 ti\u00eau ch\u00ed th\u00e0nh c\u00f4ng.<\/p>\n<h2>Th\u00e1ch th\u1ee9c trong vi\u1ec7c \u0111\u1ed3ng thu\u1eadn c\u1ee7a c\u00e1c b\u00ean li\u00ean quan \ud83d\udc94<\/h2>\n<p>S\u1ef1 b\u1ea5t \u0111\u1ed3ng gi\u1eefa c\u00e1c b\u00ean li\u00ean quan l\u00e0 \u0111i\u1ec1u t\u1ef1 nhi\u00ean. C\u00e1c vai tr\u00f2 kh\u00e1c nhau \u01b0u ti\u00ean nh\u1eefng k\u1ebft qu\u1ea3 kh\u00e1c nhau. \u0110\u1ed9i IT t\u1eadp trung v\u00e0o s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 ki\u1ebfn tr\u00fac, trong khi \u0111\u1ed9i b\u00e1n h\u00e0ng \u01b0u ti\u00ean t\u1ed1c \u0111\u1ed9 v\u00e0 doanh thu. Marketing c\u00f3 th\u1ec3 nh\u1ea5n m\u1ea1nh v\u00e0o nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, trong khi v\u1eadn h\u00e0nh \u01b0u ti\u00ean hi\u1ec7u qu\u1ea3. Kh\u00f4ng c\u00f3 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 h\u00f2a gi\u1ea3i nh\u1eefng quan \u0111i\u1ec3m n\u00e0y, c\u00e1c d\u1ef1 \u00e1n s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi hi\u1ec7n t\u01b0\u1ee3ng m\u1edf r\u1ed9ng ph\u1ea1m vi, m\u00e2u thu\u1eabn v\u1ec1 \u01b0u ti\u00ean v\u00e0 ch\u1eadm tr\u1ec5 giao h\u00e0ng.<\/p>\n<p>Nh\u1eefng ngu\u1ed3n c\u01a1n ph\u1ed5 bi\u1ebfn g\u00e2y c\u0103ng th\u1eb3ng bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Gi\u1ea3 \u0111\u1ecbnh ng\u1ea7m:<\/strong>C\u00e1c b\u00ean li\u00ean quan cho r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u hi\u1ec3u r\u00f5 m\u1ee5c \u0111\u00edch c\u1ed1t l\u00f5i, nh\u01b0ng th\u1ef1c t\u1ebf l\u1ea1i kh\u00f4ng ph\u1ea3i v\u1eady.<\/li>\n<li><strong>\u0110\u1ecbnh ngh\u0129a m\u00e2u thu\u1eabn:<\/strong>M\u1ed9t ph\u00f2ng ban \u0111\u1ecbnh ngh\u0129a &#8216;s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng&#8217; l\u00e0 t\u1ed1c \u0111\u1ed9, trong khi ph\u00f2ng ban kh\u00e1c \u0111\u1ecbnh ngh\u0129a l\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c.<\/li>\n<li><strong>C\u1ea1nh tranh v\u1ec1 ngu\u1ed3n l\u1ef1c:<\/strong>Nhi\u1ec1u m\u1ee5c ti\u00eau \u0111\u00f2i h\u1ecfi c\u00f9ng m\u1ed9t ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf (ng\u00e2n s\u00e1ch, nh\u00e2n l\u1ef1c, th\u1eddi gian).<\/li>\n<li><strong>Nh\u1eadn th\u1ee9c v\u1ec1 r\u1ee7i ro:<\/strong>C\u00e1c b\u00ean li\u00ean quan nh\u00ecn nh\u1eadn c\u00f9ng m\u1ed9t y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng theo c\u00e1ch kh\u00e1c nhau; m\u1ed9t ng\u01b0\u1eddi th\u1ea5y m\u1ed1i \u0111e d\u1ecda, ng\u01b0\u1eddi kh\u00e1c th\u1ea5y c\u01a1 h\u1ed9i.<\/li>\n<\/ul>\n<p>M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng c\u00e1ch l\u00e0m r\u00f5 c\u00e1c gi\u1ea3 \u0111\u1ecbnh. N\u00f3 bu\u1ed9c nh\u00f3m ph\u1ea3i ghi ch\u00e9p c\u00e1c m\u1ed1i quan h\u1ec7 gi\u1eefa nh\u1eefng g\u00ec h\u1ecd mong mu\u1ed1n (M\u1ee5c \u0111\u00edch\/M\u1ee5c ti\u00eau) v\u00e0 nh\u1eefng g\u00ec h\u1ecd c\u00f3 (Ph\u01b0\u01a1ng ti\u1ec7n). T\u00ednh minh b\u1ea1ch n\u00e0y l\u00e0m gi\u1ea3m m\u1ee9c \u0111\u1ed9 c\u1ea3m x\u00fac trong c\u00e1c cu\u1ed9c \u0111\u00e0m ph\u00e1n v\u00e0 \u0111\u01b0a cu\u1ed9c th\u1ea3o lu\u1eadn v\u00e0o c\u1ea5u tr\u00fac c\u1ee7a m\u00f4 h\u00ecnh.<\/p>\n<h2>Nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a BMM trong \u0111\u00e0m ph\u00e1n \ud83d\udcd0<\/h2>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 \u0111\u1ed3ng thu\u1eadn, c\u00e1c b\u00ean li\u00ean quan ph\u1ea3i th\u1ed1ng nh\u1ea5t v\u1ec1 \u0111\u1ecbnh ngh\u0129a v\u00e0 m\u1ed1i quan h\u1ec7 trong m\u00f4 h\u00ecnh. B\u1ea3ng sau minh h\u1ecda nh\u1eefng s\u1ef1 ph\u00e2n bi\u1ec7t quan tr\u1ecdng th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn nh\u1ea7m l\u1eabn trong c\u00e1c bu\u1ed5i h\u1ecdp l\u1eadp k\u1ebf ho\u1ea1ch.<\/p>\n<table>\n<thead>\n<tr>\n<th>Y\u1ebfu t\u1ed1<\/th>\n<th>Tr\u1ecdng t\u00e2m<\/th>\n<th>C\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra<\/th>\n<th>V\u00ed d\u1ee5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>M\u1ee5c \u0111\u00edch<\/strong><\/td>\n<td>H\u01b0\u1edbng \u0111i<\/td>\n<td>T\u1ea1i sao ch\u00fang ta t\u1ed3n t\u1ea1i?<\/td>\n<td>C\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng.<\/td>\n<\/tr>\n<tr>\n<td><strong>M\u1ee5c ti\u00eau<\/strong><\/td>\n<td>\u00dd \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/td>\n<td>Ch\u00fang ta mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec?<\/td>\n<td>Gi\u1ea3m th\u1eddi gian ch\u1edd c\u1ee7a b\u1ec7nh nh\u00e2n.<\/td>\n<\/tr>\n<tr>\n<td><strong>M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/strong><\/td>\n<td>M\u1ee5c ti\u00eau \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/td>\n<td>Ch\u00fang ta \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng nh\u01b0 th\u1ebf n\u00e0o?<\/td>\n<td>Gi\u1ea3m th\u1eddi gian ch\u1edd 20% trong qu\u00fd 4.<\/td>\n<\/tr>\n<tr>\n<td><strong>Ph\u01b0\u01a1ng ti\u1ec7n<\/strong><\/td>\n<td>Th\u1ef1c hi\u1ec7n<\/td>\n<td>Ch\u00fang ta s\u1ebd l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/td>\n<td>Tri\u1ec3n khai ph\u1ea7n m\u1ec1m l\u1eadp l\u1ecbch m\u1edbi.<\/td>\n<\/tr>\n<tr>\n<td><strong>Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng<\/strong><\/td>\n<td>B\u1ed1i c\u1ea3nh<\/td>\n<td>\u0110i\u1ec1u g\u00ec \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00fang ta?<\/td>\n<td>Kh\u1ea3 n\u0103ng c\u00f3 m\u1eb7t c\u1ee7a nh\u00e2n vi\u00ean (Ti\u00eau c\u1ef1c), T\u0103ng ng\u00e2n s\u00e1ch (T\u00edch c\u1ef1c).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Khi m\u1ed9t b\u00ean li\u00ean quan \u0111\u1ec1 xu\u1ea5t m\u1ed9t s\u00e1ng ki\u1ebfn m\u1edbi, h\u00e3y y\u00eau c\u1ea7u h\u1ecd ph\u00e2n lo\u1ea1i n\u00f3 b\u1eb1ng b\u1ea3ng n\u00e0y. N\u1ebfu h\u1ecd cho r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t &#8216;M\u1ee5c ti\u00eau&#8217; nh\u01b0ng m\u00f4 t\u1ea3 vi\u1ec7c mua ph\u1ea7n m\u1ec1m c\u1ee5 th\u1ec3, th\u00ec th\u1ef1c t\u1ebf \u0111\u00f3 l\u00e0 m\u1ed9t &#8216;Ph\u01b0\u01a1ng ti\u1ec7n&#8217;. Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh ph\u00e2n lo\u1ea1i n\u00e0y s\u1edbm s\u1ebd ng\u0103n ng\u1eeba s\u1ef1 l\u1ec7ch h\u01b0\u1edbng sau n\u00e0y. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng ngu\u1ed3n l\u1ef1c (Ph\u01b0\u01a1ng ti\u1ec7n) \u0111\u01b0\u1ee3c g\u1eafn k\u1ebft \u0111\u00fang v\u1edbi \u00fd \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p (M\u1ee5c ti\u00eau\/M\u1ee5c \u0111\u00edch).<\/p>\n<h2>H\u1ed7 tr\u1ee3 c\u00e1c bu\u1ed5i l\u00e0m vi\u1ec7c nh\u00f3m b\u1eb1ng BMM \ud83d\udee0\ufe0f<\/h2>\n<p>X\u00e2y d\u1ef1ng s\u1ef1 \u0111\u1ed3ng thu\u1eadn \u0111\u00f2i h\u1ecfi m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u00f3 c\u1ea5u tr\u00fac. \u0110\u1ecbnh d\u1ea1ng bu\u1ed5i l\u00e0m vi\u1ec7c nh\u00f3m s\u1ebd hi\u1ec7u qu\u1ea3 nh\u1ea5t khi m\u00f4 h\u00ecnh \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng tr\u1ef1c quan. M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ecbnh \u0111o\u1ea1t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 l\u00e0 h\u1ed7 tr\u1ee3 vi\u1ec7c tr\u00ecnh b\u00e0y chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3.<\/p>\n<p><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh M\u1ee5c \u0111\u00edch<\/strong><br \/>\nB\u1eaft \u0111\u1ea7u t\u1eeb c\u1ea5p \u0111\u1ed9 cao nh\u1ea5t. Y\u00eau c\u1ea7u nh\u00f3m \u0111\u1ed3ng thu\u1eadn v\u1ec1 M\u1ee5c \u0111\u00edch. N\u1ebfu t\u1ed5 ch\u1ee9c kh\u00f4ng th\u1ec3 th\u1ed1ng nh\u1ea5t v\u1ec1 &#8216;T\u1ea1i sao&#8217;, h\u1ecd s\u1ebd kh\u00f4ng th\u1ec3 th\u1ed1ng nh\u1ea5t v\u1ec1 &#8216;L\u00e0m th\u1ebf n\u00e0o&#8217;. Ghi ch\u00e9p r\u00f5 r\u00e0ng \u0111i\u1ec1u n\u00e0y. \u0110i\u1ec1u n\u00e0y tr\u1edf th\u00e0nh \u0111i\u1ec3m neo cho t\u1ea5t c\u1ea3 c\u00e1c th\u1ea3o lu\u1eadn ti\u1ebfp theo.<\/p>\n<p><strong>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh M\u1ee5c ti\u00eau v\u00e0 M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/strong><br \/>\nChia nh\u1ecf M\u1ee5c \u0111\u00edch th\u00e0nh c\u00e1c M\u1ee5c ti\u00eau. Sau \u0111\u00f3, v\u1edbi m\u1ed7i M\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh c\u00e1c M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. S\u1eed d\u1ee5ng b\u1ea3ng ph\u00e2n bi\u1ec7t \u1edf tr\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 r\u00f5 r\u00e0ng. B\u01b0\u1edbc n\u00e0y th\u01b0\u1eddng ti\u1ebft l\u1ed9 n\u01a1i c\u00e1c b\u00ean li\u00ean quan c\u00f3 nh\u1eefng k\u1ef3 v\u1ecdng kh\u00e1c nhau v\u1ec1 th\u00e0nh c\u00f4ng.<\/p>\n<p><strong>B\u01b0\u1edbc 3: B\u1ea3n \u0111\u1ed3 c\u00e1c Ph\u01b0\u01a1ng ti\u1ec7n<\/strong><br \/>\nSau khi \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau, h\u00e3y x\u00e1c \u0111\u1ecbnh c\u00e1c n\u0103ng l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang. \u0110\u00e2y l\u00e0 l\u00fac c\u00e1c gi\u1edbi h\u1ea1n v\u1ec1 ngu\u1ed3n l\u1ef1c tr\u1edf n\u00ean r\u00f5 r\u00e0ng. N\u1ebfu hai b\u00ean li\u00ean quan mu\u1ed1n c\u00e1c Ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f9ng m\u1ed9t M\u1ee5c ti\u00eau, m\u00f4 h\u00ecnh s\u1ebd l\u00e0m n\u1ed5i b\u1eadt r\u00f5 r\u00e0ng s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i.<\/p>\n<p><strong>B\u01b0\u1edbc 4: Ph\u00e2n t\u00edch c\u00e1c Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng<\/strong><br \/>\nX\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 ho\u1eb7c c\u1ea3n tr\u1edf k\u1ebf ho\u1ea1ch. B\u01b0\u1edbc n\u00e0y bi\u1ebfn qu\u1ea3n l\u00fd r\u1ee7i ro th\u00e0nh m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn ch\u1ee7 \u0111\u1ed9ng. C\u00e1c b\u00ean li\u00ean quan c\u00f3 th\u1ec3 th\u1ed1ng nh\u1ea5t v\u1ec1 nh\u1eefng Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng n\u00e0o c\u1ea7n gi\u1ea3m thi\u1ec3u v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o c\u00f3 th\u1ec3 khai th\u00e1c.<\/p>\n<p><strong>B\u01b0\u1edbc 5: X\u00e1c minh c\u00e1c m\u1ed1i quan h\u1ec7<\/strong><br \/>\nXem x\u00e9t l\u1ea1i c\u00e1c m\u1ed1i li\u00ean h\u1ec7. Ph\u01b0\u01a1ng ti\u1ec7n th\u1ef1c s\u1ef1 c\u00f3 h\u1ed7 tr\u1ee3 M\u1ee5c ti\u00eau hay kh\u00f4ng? M\u1ee5c ti\u00eau c\u00f3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c M\u1ee5c ti\u00eau hay kh\u00f4ng? Giai \u0111o\u1ea1n x\u00e1c minh n\u00e0y l\u00e0 n\u01a1i s\u1ef1 \u0111\u1ed3ng thu\u1eadn \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1. N\u1ebfu m\u1ed9t m\u1ed1i li\u00ean h\u1ec7 kh\u00f4ng h\u1ee3p l\u00fd v\u1ec1 m\u1eb7t logic, n\u00f3 s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf ho\u1eb7c \u0111\u1ecbnh ngh\u0129a l\u1ea1i.<\/p>\n<h2>B\u1ea3n \u0111\u1ed3 c\u00e1c l\u1ee3i \u00edch m\u00e2u thu\u1eabn \ud83d\uddfa\ufe0f<\/h2>\n<p>Ngay c\u1ea3 khi c\u00f3 m\u1ed9t m\u00f4 h\u00ecnh r\u00f5 r\u00e0ng, c\u00e1c l\u1ee3i \u00edch m\u00e2u thu\u1eabn v\u1eabn s\u1ebd xu\u1ea5t hi\u1ec7n. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh kh\u00f4ng lo\u1ea1i b\u1ecf xung \u0111\u1ed9t, nh\u01b0ng cung c\u1ea5p m\u1ed9t c\u01a1 ch\u1ebf \u0111\u1ec3 qu\u1ea3n l\u00fd n\u00f3. Thay v\u00ec tranh lu\u1eadn v\u1ec1 \u00fd ki\u1ebfn, c\u00e1c b\u00ean li\u00ean quan tranh lu\u1eadn v\u1ec1 c\u1ea5u tr\u00fac c\u1ee7a m\u00f4 h\u00ecnh.<\/p>\n<p>H\u00e3y xem x\u00e9t m\u1ed9t t\u00ecnh hu\u1ed1ng m\u00e0 \u0111\u1ed9i B\u00e1n h\u00e0ng mu\u1ed1n m\u1ed9t t\u00ednh n\u0103ng m\u1edbi (Ph\u01b0\u01a1ng ti\u1ec7n) \u0111\u1ec3 t\u0103ng doanh thu (M\u1ee5c ti\u00eau), nh\u01b0ng \u0111\u1ed9i K\u1ef9 thu\u1eadt cho r\u1eb1ng \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0m gi\u1ea3m \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh c\u1ee7a h\u1ec7 th\u1ed1ng (Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c). Trong m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn truy\u1ec1n th\u1ed1ng, \u0111\u00e2y l\u00e0 m\u1ed9t cu\u1ed9c chi\u1ebfn \u00fd ch\u00ed. Trong khung BMM, \u0111\u00e2y l\u00e0 m\u1ed9t ph\u00e2n t\u00edch \u0111\u00e1nh \u0111\u1ed5i.<\/p>\n<ul>\n<li><strong>X\u00e1c \u0111\u1ecbnh xung \u0111\u1ed9t:<\/strong> Ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec1 xu\u1ea5t b\u1edfi b\u1ed9 ph\u1eadn B\u00e1n h\u00e0ng m\u00e2u thu\u1eabn v\u1edbi M\u1ee5c ti\u00eau v\u1ec1 \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh.<\/li>\n<li><strong>\u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng:<\/strong> S\u1eed d\u1ee5ng c\u00e1c M\u1ee5c ti\u00eau \u0111\u1ec3 \u0111o l\u01b0\u1eddng r\u1ee7i ro. \u0110\u1ed9 \u1ed5n \u0111\u1ecbnh b\u1ecb m\u1ea5t bao nhi\u00eau? Doanh thu t\u0103ng bao nhi\u00eau?<\/li>\n<li><strong>\u0110i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh:<\/strong> C\u00f3 th\u1ec3 M\u1ee5c ti\u00eau c\u1ea7n thay \u0111\u1ed5i. C\u00f3 th\u1ec3 Ph\u01b0\u01a1ng ti\u1ec7n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh. C\u00f3 th\u1ec3 M\u1ee5c ti\u00eau v\u1ec1 \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh c\u1ea7n \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn nh\u01b0 m\u1ed9t gi\u1edbi h\u1ea1n.<\/li>\n<\/ul>\n<p>C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y chuy\u1ec3n cu\u1ed9c th\u1ea3o lu\u1eadn t\u1eeb \u201cT\u00f4i mu\u1ed1n \u0111i\u1ec1u n\u00e0y\u201d sang \u201c\u0110\u00e2y l\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4 h\u00ecnh.\u201d N\u00f3 gi\u00fap c\u00e1c b\u00ean li\u00ean quan nh\u00ecn th\u1ea5y h\u1ec7 qu\u1ea3 h\u1ec7 th\u1ed1ng c\u1ee7a s\u1edf th\u00edch c\u1ee7a h\u1ecd. N\u00f3 khuy\u1ebfn kh\u00edch th\u1ecfa hi\u1ec7p d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 c\u1ea5u tr\u00fac thay v\u00ec th\u1ee9 b\u1eadc.<\/p>\n<h2>Qu\u1ea3n l\u00fd c\u00e1c Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng v\u00e0 r\u1ee7i ro \u26a0\ufe0f<\/h2>\n<p>C\u00e1c Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i ho\u1eb7c b\u00ean trong t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Ch\u00fang r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 \u0111\u1ed3ng thu\u1eadn v\u00ec ch\u00fang \u0111\u1ea1i di\u1ec7n cho th\u1ef1c t\u1ebf c\u1ee7a m\u00f4i tr\u01b0\u1eddng. B\u1ecf qua c\u00e1c Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng d\u1eabn \u0111\u1ebfn nh\u1eefng k\u1ebf ho\u1ea1ch th\u1ea5t b\u1ea1i trong th\u1ef1c t\u1ebf.<\/p>\n<p>C\u00f3 hai lo\u1ea1i Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng:<\/p>\n<ul>\n<li><strong>Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c:<\/strong>Nh\u1eefng y\u1ebfu t\u1ed1 h\u1ed7 tr\u1ee3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau (v\u00ed d\u1ee5: xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng m\u1edbi, h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c).<\/li>\n<li><strong>Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c:<\/strong>Nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea3n tr\u1edf m\u1ee5c ti\u00eau (v\u00ed d\u1ee5: thay \u0111\u1ed5i quy \u0111\u1ecbnh, h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, thi\u1ebfu h\u1ee5t ngu\u1ed3n l\u1ef1c).<\/li>\n<\/ul>\n<p>Khi x\u00e2y d\u1ef1ng s\u1ef1 \u0111\u1ed3ng thu\u1eadn, c\u00e1c b\u00ean li\u00ean quan ph\u1ea3i th\u1ed1ng nh\u1ea5t v\u1ec1 tr\u1ea1ng th\u00e1i c\u1ee7a c\u00e1c Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng n\u00e0y. M\u1ed9t b\u00ean c\u00f3 th\u1ec3 xem m\u1ed9t quy \u0111\u1ecbnh l\u00e0 Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c (chi ph\u00ed tu\u00e2n th\u1ee7), trong khi b\u00ean kh\u00e1c xem n\u00f3 l\u00e0 Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c (r\u00e0o c\u1ea3n th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh). Gi\u1ea3i quy\u1ebft \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi d\u1eef li\u1ec7u.<\/p>\n<p>\u0110\u1ec3 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u n\u00e0y:<\/p>\n<ul>\n<li><strong>Ghi ch\u00e9p ngu\u1ed3n g\u1ed1c:<\/strong>Ni\u1ec1m tin v\u1ec1 Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb \u0111\u00e2u?<\/li>\n<li><strong>Giao tr\u00e1ch nhi\u1ec7m:<\/strong>Ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m theo d\u00f5i Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng n\u00e0y?<\/li>\n<li><strong>X\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3n \u1ee9ng:<\/strong>K\u1ebf ho\u1ea1ch l\u00e0 g\u00ec n\u1ebfu Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng thay \u0111\u1ed5i?<\/li>\n<\/ul>\n<p>M\u1ee9c \u0111\u1ed9 chi ti\u1ebft n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng khi c\u00e1c r\u1ee7i ro x\u1ea3y ra, t\u1ed5 ch\u1ee9c kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u00e0m ph\u00e1n l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c. K\u1ebf ho\u1ea1ch ph\u1ea3n \u1ee9ng \u0111\u00e3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a s\u1ef1 \u0111\u1ed3ng thu\u1eadn ban \u0111\u1ea7u.<\/p>\n<h2>Duy tr\u00ec s\u1ef1 \u0111\u1ed3ng thu\u1eadn theo th\u1eddi gian \u23f3<\/h2>\n<p>S\u1ef1 \u0111\u1ed3ng thu\u1eadn kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n duy nh\u1ea5t. \u0110i\u1ec1u ki\u1ec7n kinh doanh thay \u0111\u1ed5i, v\u00e0 M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c ph\u1ea3i ti\u1ebfn h\u00f3a. M\u1ed9t m\u00f4 h\u00ecnh t\u0129nh nhanh ch\u00f3ng tr\u1edf n\u00ean l\u1ed7i th\u1eddi. \u0110\u1ec3 duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n, m\u00f4 h\u00ecnh c\u1ea7n c\u00f3 qu\u1ea3n tr\u1ecb.<\/p>\n<p><strong>\u0110\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3<\/strong><br \/>\nL\u00ean l\u1ecbch \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3 m\u00f4 h\u00ecnh. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng M\u1ee5c ti\u00eau v\u00e0 M\u1ee5c \u0111\u00edch v\u1eabn c\u00f2n ph\u00f9 h\u1ee3p. N\u1ebfu m\u1ed9t M\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u0111\u1ea1t s\u1edbm, M\u1ee5c \u0111\u00edch c\u00f3 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh kh\u00f4ng? N\u1ebfu m\u1ed9t Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c, Ph\u01b0\u01a1ng ti\u1ec7n c\u00f3 c\u1ea7n thay \u0111\u1ed5i kh\u00f4ng?<\/p>\n<p><strong>Qu\u1ea3n l\u00fd thay \u0111\u1ed5i<\/strong><br \/>\nM\u1ecdi thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi m\u00f4 h\u00ecnh \u0111\u1ec1u ph\u1ea3i tu\u00e2n theo quy tr\u00ecnh ki\u1ec3m so\u00e1t thay \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y ng\u0103n ch\u1eb7n c\u00e1c thay \u0111\u1ed5i t\u00f9y ti\u1ec7n l\u00e0m suy y\u1ebfu th\u1ecfa thu\u1eadn ban \u0111\u1ea7u. N\u1ebfu th\u00eam m\u1ed9t M\u1ee5c ti\u00eau m\u1edbi, n\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c truy xu\u1ea5t ng\u01b0\u1ee3c l\u1ea1i \u0111\u1ebfn M\u1ee5c \u0111\u00edch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p><strong>Giao ti\u1ebfp<\/strong><br \/>\nGi\u1eef cho c\u00e1c b\u00ean li\u00ean quan \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt. M\u00f4 h\u00ecnh l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u s\u1ed1ng. Chia s\u1ebb phi\u00ean b\u1ea3n c\u1eadp nh\u1eadt gi\u00fap \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f9ng h\u01b0\u1edbng khi t\u1ed5 ch\u1ee9c thay \u0111\u1ed5i.<\/p>\n<h2>Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh \ud83d\udeab<\/h2>\n<p>M\u1eb7c d\u00f9 M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh r\u1ea5t m\u1ea1nh m\u1ebd, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 b\u1ecb \u00e1p d\u1ee5ng sai. Nh\u1eadn th\u1ee9c v\u1ec1 nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn gi\u00fap \u0111\u1ea3m b\u1ea3o quy tr\u00ecnh v\u1eabn hi\u1ec7u qu\u1ea3.<\/p>\n<ul>\n<li><strong>Qu\u00e1 m\u1ee9c thi\u1ebft k\u1ebf:<\/strong>T\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh v\u1edbi qu\u00e1 nhi\u1ec1u chi ti\u1ebft c\u00f3 th\u1ec3 l\u00e0m t\u00ea li\u1ec7t qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh. Gi\u1eef c\u1ea5u tr\u00fac ph\u00e2n c\u1ea5p \u1edf m\u1ee9c d\u1ec5 qu\u1ea3n l\u00fd.<\/li>\n<li><strong>B\u1ecf qua c\u00e1c y\u00eau c\u1ea7u phi ch\u1ee9c n\u0103ng:<\/strong>Ch\u00fa tr\u1ecdng qu\u00e1 nhi\u1ec1u v\u00e0o M\u1ee5c ti\u00eau v\u00e0 M\u1ee5c \u0111\u00edch trong khi b\u1ecf qua c\u00e1c Ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng l\u00e0m h\u1ea1n ch\u1ebf ch\u00fang.<\/li>\n<li><strong>Thi\u1ebfu tr\u00e1ch nhi\u1ec7m:<\/strong>N\u1ebfu kh\u00f4ng ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m duy tr\u00ec m\u00f4 h\u00ecnh, n\u00f3 s\u1ebd suy gi\u1ea3m. Giao m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch cho c\u00e1c t\u00e0i li\u1ec7u c\u1ee7a BMM.<\/li>\n<li><strong>Nh\u1ea7m l\u1eabn Ph\u01b0\u01a1ng ti\u1ec7n v\u1edbi M\u1ee5c ti\u00eau:<\/strong>Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, \u0111\u1eebng coi m\u1ed9t c\u00f4ng c\u1ee5 hay quy tr\u00ecnh l\u00e0 k\u1ebft qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u00ecm gi\u1ea3i ph\u00e1p tr\u01b0\u1edbc khi \u0111\u1ecbnh ngh\u0129a v\u1ea5n \u0111\u1ec1.<\/li>\n<\/ul>\n<h2>T\u00f3m t\u1eaft l\u1ee3i \u00edch \u2705<\/h2>\n<p>Tri\u1ec3n khai M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng thu\u1eadn c\u1ee7a c\u00e1c b\u00ean li\u00ean quan mang l\u1ea1i l\u1ee3i \u00edch th\u1ef1c t\u1ebf v\u01b0\u1ee3t xa vi\u1ec7c ch\u1ec9 ghi ch\u00e9p t\u00e0i li\u1ec7u.<\/p>\n<ul>\n<li><strong>R\u00f5 r\u00e0ng:<\/strong>M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t ng\u00f4n ng\u1eef v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c thi.<\/li>\n<li><strong>Kh\u1ea3 n\u0103ng truy xu\u1ea5t:<\/strong>B\u1ea1n c\u00f3 th\u1ec3 truy xu\u1ea5t m\u1ecdi h\u00e0nh \u0111\u1ed9ng tr\u1edf l\u1ea1i m\u1ee5c \u0111\u00edch chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<li><strong>Gi\u1ea3m c\u00f4ng vi\u1ec7c tr\u00f9ng l\u1eb7p:<\/strong>C\u00e1c d\u1ef1 \u00e1n kh\u00f4ng \u0111\u1ed3ng b\u1ed9 \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n s\u1edbm, ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c.<\/li>\n<li><strong>C\u1ea3i thi\u1ec7n qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh:<\/strong> C\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra d\u1ef1a tr\u00ean c\u00e1ch ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u00f4 h\u00ecnh, ch\u1ee9 kh\u00f4ng ch\u1ec9 \u00e1p l\u1ef1c t\u1ee9c th\u00ec.<\/li>\n<li><strong>T\u00ednh linh ho\u1ea1t:<\/strong> Khi c\u00f3 s\u1ef1 thay \u0111\u1ed5i x\u1ea3y ra, m\u00f4 h\u00ecnh gi\u00fap \u0111\u00e1nh gi\u00e1 nhanh ch\u00f3ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3.<\/li>\n<\/ul>\n<p> X\u00e2y d\u1ef1ng s\u1ef1 \u0111\u1ed3ng thu\u1eadn l\u00e0 v\u1ec1 vi\u1ec7c t\u1ea1o ra m\u1ed9t th\u1ef1c t\u1ea1i chung. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cung c\u1ea5p c\u1ea5u tr\u00fac \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u1ef1c t\u1ea1i \u0111\u00f3. B\u1eb1ng c\u00e1ch ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng nh\u1eefng g\u00ec ch\u00fang ta mong mu\u1ed1n, c\u00e1ch ch\u00fang ta \u0111o l\u01b0\u1eddng n\u00f3 v\u00e0 nh\u1eefng g\u00ec ch\u00fang ta c\u1ea7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua s\u1ef1 ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch t\u1ef1 tin. K\u1ebft qu\u1ea3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t cam k\u1ebft \u0111\u01b0\u1ee3c hi\u1ec3u r\u00f5 v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan.<\/p>\n<p>Con \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn s\u1ef1 th\u1ed1ng nh\u1ea5t kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c lo\u1ea1i b\u1ecf s\u1ef1 kh\u00e1c bi\u1ec7t, m\u00e0 l\u00e0 hi\u1ec3u r\u00f5 ch\u00fang trong m\u1ed9t khung kh\u1ed5 nh\u1ea5t qu\u00e1n. Khi c\u00e1c b\u00ean li\u00ean quan nh\u1eadn th\u1ea5y l\u1ee3i \u00edch c\u1ee7a h\u1ecd ph\u00f9 h\u1ee3p nh\u01b0 th\u1ebf n\u00e0o v\u1edbi M\u1ee5c \u0111\u00edch l\u1edbn h\u01a1n, s\u1ef1 ph\u1ea3n kh\u00e1ng th\u01b0\u1eddng chuy\u1ec3n th\u00e0nh h\u1ee3p t\u00e1c. M\u00f4 h\u00ecnh \u0111\u00f3ng vai tr\u00f2 nh\u01b0 c\u00e2y c\u1ea7u n\u1ed1i gi\u1eefa c\u00e1c m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n v\u00e0 th\u00e0nh c\u00f4ng chung.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng b\u1ecb \u0111\u00ecnh tr\u1ec7 kh\u00f4ng ph\u1ea3i do thi\u1ebfu t\u1ea7m nh\u00ecn, m\u00e0 do s\u1ef1 c\u00e1ch bi\u1ec7t gi\u1eefa nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecbnh h\u00ecnh t\u1ea7m nh\u00ecn v\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1ef1c&hellip;<\/p>\n","protected":false},"author":1,"featured_media":296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"S\u1ef1 \u0111\u1ed3ng thu\u1eadn c\u1ee7a c\u00e1c b\u00ean li\u00ean quan v\u1edbi M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \ud83e\udd1d","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 \u0111\u1ed3ng thu\u1eadn gi\u1eefa c\u00e1c b\u00ean li\u00ean quan. N\u00e2ng cao s\u1ef1 th\u1ed1ng nh\u1ea5t v\u00e0 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c v\u1edbi h\u01b0\u1edbng d\u1eabn c\u00f3 c\u1ea5u tr\u00fac n\u00e0y.","inline_featured_image":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[12],"tags":[5,11],"class_list":["post-295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-motivation-model","tag-academic","tag-business-motivation-model"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u1ef1 \u0111\u1ed3ng thu\u1eadn c\u1ee7a c\u00e1c b\u00ean li\u00ean quan v\u1edbi M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \ud83e\udd1d<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 \u0111\u1ed3ng thu\u1eadn gi\u1eefa c\u00e1c b\u00ean li\u00ean quan. 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