{"id":267,"date":"2026-03-25T04:03:03","date_gmt":"2026-03-25T04:03:03","guid":{"rendered":"https:\/\/www.go-notes.com\/vn\/quantifying-it-contributions-business-motivation-model\/"},"modified":"2026-03-25T04:03:03","modified_gmt":"2026-03-25T04:03:03","slug":"quantifying-it-contributions-business-motivation-model","status":"publish","type":"post","link":"https:\/\/www.go-notes.com\/vn\/quantifying-it-contributions-business-motivation-model\/","title":{"rendered":"M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh: \u0110o l\u01b0\u1eddng nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a CNTT \u0111\u1ed1i v\u1edbi Th\u00e0nh c\u00f4ng Kinh doanh"},"content":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i, m\u1ed1i quan h\u1ec7 gi\u1eefa C\u00f4ng ngh\u1ec7 Th\u00f4ng tin v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u01b0\u1eddng gi\u1ed1ng nh\u01b0 hai \u0111o\u00e0n t\u00e0u ch\u1ea1y tr\u00ean hai \u0111\u01b0\u1eddng ray song song. C\u00e1c ph\u00f2ng ban CNTT th\u01b0\u1eddng \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o h\u1ea1 t\u1ea7ng, an ninh v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng, nh\u01b0ng l\u1ea1i g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c di\u1ec5n gi\u1ea3i r\u00f5 r\u00e0ng gi\u00e1 tr\u1ecb tr\u1ef1c ti\u1ebfp m\u00e0 h\u1ecd t\u1ea1o ra cho t\u1ed5 ch\u1ee9c. C\u00e1c b\u00ean li\u00ean quan \u0111\u00f2i h\u1ecfi s\u1ef1 minh b\u1ea1ch v\u1ec1 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0, trong khi c\u00e1c l\u00e3nh \u0111\u1ea1o CNTT t\u00ecm ki\u1ebfm s\u1ef1 x\u00e1c nh\u1eadn r\u1eb1ng n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd mang l\u1ea1i k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3. Kho\u1ea3ng c\u00e1ch n\u00e0y t\u1ea1o ra s\u1ef1 c\u0103ng th\u1eb3ng v\u00e0 che khu\u1ea5t \u0111\u00f3ng g\u00f3p th\u1ef1c s\u1ef1 c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ed1i v\u1edbi l\u1ee3i nhu\u1eadn cu\u1ed1i c\u00f9ng.<\/p>\n<p>\u0110\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n m\u1ed9t khung c\u1ea5u tr\u00fac gi\u00fap chuy\u1ec3n \u0111\u1ed5i c\u00e1c ho\u1ea1t \u0111\u1ed9ng k\u1ef9 thu\u1eadt th\u00e0nh ng\u00f4n ng\u1eef kinh doanh. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) cung c\u1ea5p m\u1ed9t ti\u00eau chu\u1ea9n v\u1eefng ch\u1eafc \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u1ed1ng nh\u1ea5t n\u00e0y. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c, m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee7a t\u1ed5 ch\u1ee9c, BMM cho ph\u00e9p c\u00e1c \u0111\u1ed9i ng\u0169 CNTT li\u00ean k\u1ebft kh\u1ea3 n\u0103ng c\u1ee7a h\u1ecd tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c. H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 c\u00e1ch t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u00f3ng g\u00f3p c\u1ee7a CNTT, \u0111\u1ea3m b\u1ea3o m\u1ed7i d\u00f2ng m\u00e3 v\u00e0 c\u1ea5u h\u00ecnh m\u00e1y ch\u1ee7 \u0111\u1ec1u h\u1ed7 tr\u1ee3 s\u1ee9 m\u1ec7nh r\u1ed9ng l\u1edbn h\u01a1n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Hand-drawn infographic illustrating how the Business Motivation Model (BMM) connects IT activities to business outcomes, featuring the seven BMM elements (Goals, Objectives, Plans, Tasks, Resources, Principles, Obstacles), a sample e-commerce value chain showing cloud migration reducing cart abandonment and saving revenue, key metrics categories (leading and lagging indicators), four implementation phases (Discovery, Mapping, Metrics, Review), and long-term strategic benefits for IT-business alignment\" decoding=\"async\" src=\"https:\/\/www.go-notes.com\/wp-content\/uploads\/2026\/03\/bmm-it-business-value-infographic-hand-drawn.jpg\"\/><\/figure>\n<\/div>\n<h2>\ud83e\udde9 Hi\u1ec3u r\u00f5 Khung M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh<\/h2>\n<p>M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u1ebd bi\u1ec3u \u0111\u1ed3; \u0111\u00f3 l\u00e0 m\u1ed9t khung kh\u00e1i ni\u1ec7m to\u00e0n di\u1ec7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ghi l\u1ea1i nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a \u0111\u1ed9ng l\u1ef1c kinh doanh. Ban \u0111\u1ea7u \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi T\u1ed5 ch\u1ee9c Qu\u1ea3n l\u00fd \u0110\u1ed1i t\u01b0\u1ee3ng (OMG), n\u00f3 cung c\u1ea5p m\u1ed9t b\u1ed9 t\u1eeb v\u1ef1ng \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi kinh doanh. Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o quy tr\u00ecnh hay h\u1ec7 th\u1ed1ng, BMM t\u1eadp trung v\u00e0o <em>t\u1ea1i sao<\/em>n\u1eb1m sau c\u00e1c h\u00e0nh \u0111\u1ed9ng.<\/p>\n<p>\u1ede c\u1ed1t l\u00f5i, m\u00f4 h\u00ecnh ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c \u0111\u1ed9ng l\u1ef1c n\u1ed9i t\u1ea1i c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1c l\u1ef1c l\u01b0\u1ee3ng b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u00f3. N\u00f3 t\u1ea1o ra t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng t\u1eeb nh\u1eefng kh\u00e1t v\u1ecdng c\u1ea5p cao xu\u1ed1ng \u0111\u1ebfn c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n h\u00e0ng ng\u00e0y. \u0110\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia CNTT, c\u1ea5u tr\u00fac n\u00e0y v\u00f4 c\u00f9ng qu\u00fd gi\u00e1 v\u00ec n\u00f3 chuy\u1ec3n cu\u1ed9c tr\u00f2 chuy\u1ec7n kh\u1ecfi th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh v\u00e0 t\u1ef7 l\u1ec7 gi\u1ea3i quy\u1ebft s\u1ef1 c\u1ed1, h\u01b0\u1edbng t\u1edbi vi\u1ec7c t\u1ea1o doanh thu, gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a c\u00e1ch ti\u1ebfp c\u1eadn BMM bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>D\u1ef1a tr\u00ean m\u1ee5c \u0111\u00edch:<\/strong> N\u00f3 b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng g\u00ec doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c, thay v\u00ec nh\u1eefng ngu\u1ed3n l\u1ef1c m\u00e0 doanh nghi\u1ec7p \u0111ang c\u00f3.<\/li>\n<li><strong>Linh ho\u1ea1t:<\/strong> N\u00f3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c cho m\u1ecdi quy m\u00f4 t\u1ed5 ch\u1ee9c, t\u1eeb c\u00e1c startup \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p to\u00e0n c\u1ea7u.<\/li>\n<li><strong>C\u00f3 th\u1ec3 truy xu\u1ea5t:<\/strong> N\u00f3 cho ph\u00e9p truy xu\u1ea5t m\u1ed9t nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 tr\u1edf l\u1ea1i m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao.<\/li>\n<li><strong>\u0110\u1ed9ng:<\/strong> N\u00f3 linh ho\u1ea1t th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn l\u01b0\u1ee3c m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i ho\u00e0n to\u00e0n m\u00f4 h\u00ecnh.<\/li>\n<\/ul>\n<p>Khi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0o l\u0129nh v\u1ef1c CNTT, m\u00f4 h\u00ecnh bu\u1ed9c ph\u1ea3i xem x\u00e9t l\u1ea1i c\u00e1ch \u0111\u1ecbnh ngh\u0129a th\u00e0nh c\u00f4ng. M\u1ed9t c\u1ee5m m\u00e1y ch\u1ee7 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 t\u1eadp h\u1ee3p c\u00e1c thi\u1ebft b\u1ecb ph\u1ea7n c\u1ee9ng; \u0111\u00f3 l\u00e0 m\u1ed9t ngu\u1ed3n l\u1ef1c nh\u1eb1m h\u1ed7 tr\u1ee3 m\u1ed9t m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3. Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y ch\u00ednh l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh \u0111o l\u01b0\u1eddng.<\/p>\n<h2>\ud83c\udfaf K\u1ebft n\u1ed1i Kh\u1ea3 n\u0103ng CNTT v\u1edbi C\u00e1c M\u1ee5c ti\u00eau Chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n<p>Th\u00e1ch th\u1ee9c ch\u00ednh trong vi\u1ec7c \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb CNTT n\u1eb1m \u1edf l\u1edbp tr\u1eebu t\u01b0\u1ee3ng. CNTT n\u00f3i b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 k\u1ef9 thu\u1eadt (\u0111\u1ed9 tr\u1ec5, b\u0103ng th\u00f4ng, kh\u1ea3 n\u0103ng s\u1eb5n s\u00e0ng), trong khi kinh doanh n\u00f3i b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh v\u00e0 v\u1eadn h\u00e0nh (doanh thu, th\u1ecb ph\u1ea7n, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng). BMM \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t ng\u00f4n ng\u1eef d\u1ecbch gi\u1eefa hai ph\u01b0\u01a1ng ng\u1eef n\u00e0y.<\/p>\n<p>\u0110\u1ec3 k\u1ebft n\u1ed1i hi\u1ec7u qu\u1ea3 kh\u1ea3 n\u0103ng CNTT v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 th\u1ee9 b\u1eadc \u0111\u1ed9ng l\u1ef1c trong t\u1ed5 ch\u1ee9c. M\u00f4 h\u00ecnh s\u1eafp x\u1ebfp c\u00e1c y\u1ebfu t\u1ed1 v\u00e0o c\u00e1c danh m\u1ee5c c\u1ee5 th\u1ec3, gi\u00fap qu\u00e1 tr\u00ecnh li\u00ean k\u1ebft n\u00e0y tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. CNTT kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t ch\u1ee9c n\u0103ng t\u00e1ch bi\u1ec7t m\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 h\u1ed7 tr\u1ee3 cho c\u1ea5u tr\u00fac kinh doanh r\u1ed9ng l\u1edbn h\u01a1n.<\/p>\n<p>B\u1ea3ng sau minh h\u1ecda c\u00e1ch c\u00e1c th\u00e0nh ph\u1ea7n CNTT \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a BMM:<\/p>\n<table>\n<thead>\n<tr>\n<th>Y\u1ebfu t\u1ed1 BMM<\/th>\n<th>\u0110\u1ecbnh ngh\u0129a Kinh doanh<\/th>\n<th>V\u00ed d\u1ee5 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng CNTT<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>M\u1ee5c ti\u00eau<\/td>\n<td>M\u1ed9t tr\u1ea1ng th\u00e1i m\u00e0 t\u1ed5 ch\u1ee9c mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/td>\n<td>T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u00ean 15%.<\/td>\n<\/tr>\n<tr>\n<td>M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/td>\n<td>Nh\u1eefng b\u01b0\u1edbc c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t M\u1ee5c ti\u00eau.<\/td>\n<td>Gi\u1ea3m th\u1eddi gian t\u1ea3i trang thanh to\u00e1n xu\u1ed1ng d\u01b0\u1edbi 2 gi\u00e2y.<\/td>\n<\/tr>\n<tr>\n<td>K\u1ebf ho\u1ea1ch<\/td>\n<td>M\u1ed9t t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t M\u1ee5c ti\u00eau.<\/td>\n<td>Th\u1ef1c hi\u1ec7n l\u1edbp b\u1ed9 nh\u1edb \u0111\u1ec7m v\u00e0 t\u1ed1i \u01b0u h\u00f3a truy v\u1ea5n c\u01a1 s\u1edf d\u1eef li\u1ec7u.<\/td>\n<\/tr>\n<tr>\n<td>Nhi\u1ec7m v\u1ee5<\/td>\n<td>M\u1ed9t \u0111\u01a1n v\u1ecb c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3.<\/td>\n<td>Tri\u1ec3n khai c\u1ee5m Redis l\u00ean m\u00e1y ch\u1ee7 s\u1ea3n xu\u1ea5t.<\/td>\n<\/tr>\n<tr>\n<td>Ngu\u1ed3n l\u1ef1c<\/td>\n<td>Nh\u1eefng th\u1ee9 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c.<\/td>\n<td>C\u00e1c phi\u00ean b\u1ea3n t\u00ednh to\u00e1n, b\u0103ng th\u00f4ng m\u1ea1ng, gi\u1edd l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e0 ph\u00e1t tri\u1ec3n.<\/td>\n<\/tr>\n<tr>\n<td>Nguy\u00ean t\u1eafc<\/td>\n<td>C\u00e1c quy t\u1eafc \u0111\u1ecbnh h\u01b0\u1edbng h\u1ea1n ch\u1ebf ho\u1eb7c cho ph\u00e9p c\u00e1c h\u00e0nh \u0111\u1ed9ng.<\/td>\n<td>T\u1ea5t c\u1ea3 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a khi l\u01b0u tr\u1eef.<\/td>\n<\/tr>\n<tr>\n<td>R\u00e0o c\u1ea3n<\/td>\n<td>C\u00e1c y\u1ebfu t\u1ed1 c\u1ea3n tr\u1edf ti\u1ebfn \u0111\u1ed9.<\/td>\n<td>Kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch th\u1ea5p v\u1edbi h\u1ec7 th\u1ed1ng c\u0169, gi\u1edbi h\u1ea1n ng\u00e2n s\u00e1ch.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>B\u1eb1ng c\u00e1ch \u0111i\u1ec1n \u0111\u1ea7y b\u1ea3ng n\u00e0y cho c\u00e1c s\u00e1ng ki\u1ebfn CNTT kh\u00e1c nhau, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 h\u00ecnh dung \u0111\u01b0\u1ee3c lu\u1ed3ng gi\u00e1 tr\u1ecb. N\u1ebfu m\u1ed9t Nhi\u1ec7m v\u1ee5 kh\u00f4ng li\u00ean k\u1ebft v\u1edbi m\u1ed9t K\u1ebf ho\u1ea1ch, m\u00e0 K\u1ebf ho\u1ea1ch \u0111\u00f3 l\u1ea1i li\u00ean k\u1ebft v\u1edbi m\u1ed9t M\u1ee5c ti\u00eau, r\u1ed3i l\u1ea1i li\u00ean k\u1ebft v\u1edbi m\u1ed9t M\u1ee5c ti\u00eau, th\u00ec n\u00f3 c\u00f3 th\u1ec3 l\u00e0 \u1ee9ng c\u1eed vi\u00ean \u0111\u1ec3 lo\u1ea1i b\u1ecf. Quy tr\u00ecnh n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c n\u1ed7 l\u1ef1c CNTT kh\u00f4ng b\u1ecb l\u00e3ng ph\u00ed v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng \u0111\u00f3ng g\u00f3p v\u00e0o \u0111\u1ed9ng l\u1ef1c kinh doanh.<\/p>\n<h2>\ud83d\udccf C\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a BMM \u0111\u1ec3 \u0111o l\u01b0\u1eddng<\/h2>\n<p>\u0110\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u00f3ng g\u00f3p, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee5 th\u1ec3 trong BMM \u0111\u1ea1i di\u1ec7n cho gi\u00e1 tr\u1ecb. Nh\u1eefng th\u00e0nh ph\u1ea7n n\u00e0y \u0111\u00f3ng vai tr\u00f2 nh\u01b0 \u0111i\u1ec3m neo cho vi\u1ec7c \u0111o l\u01b0\u1eddng. Kh\u00f4ng c\u00f3 ch\u00fang, c\u00e1c ch\u1ec9 s\u1ed1 s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng \u0111i\u1ec3m d\u1eef li\u1ec7u t\u00e1ch bi\u1ec7t, thi\u1ebfu b\u1ed1i c\u1ea3nh.<\/p>\n<h3>1. M\u1ee5c ti\u00eau v\u00e0 M\u1ee5c \u0111\u00edch<\/h3>\n<p>M\u1ee5c ti\u00eau \u0111\u1ea1i di\u1ec7n cho tr\u1ea1ng th\u00e1i k\u1ebft th\u00fac mong mu\u1ed1n. Ch\u00fang th\u01b0\u1eddng mang t\u00ednh \u0111\u1ecbnh t\u00ednh nh\u01b0ng ph\u1ea3i d\u1ef1a tr\u00ean th\u1ef1c t\u1ebf. C\u00e1c m\u1ee5c \u0111\u00edch chia nh\u1ecf nh\u1eefng \u0111i\u1ec1u n\u00e0y th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. Trong b\u1ed1i c\u1ea3nh CNTT, m\u1ed9t M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 \u201cN\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u201d. C\u00e1c M\u1ee5c \u0111\u00edch t\u01b0\u01a1ng \u1ee9ng c\u00f3 th\u1ec3 l\u00e0 \u201cGi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng v\u00e9 h\u1ed7 tr\u1ee3 xu\u1ed1ng 20%\u201d ho\u1eb7c \u201cT\u0103ng t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i \u1ee9ng d\u1ee5ng l\u00ean 50%\u201d. Vi\u1ec7c \u0111o l\u01b0\u1eddng \u0111\u00f3ng g\u00f3p c\u1ee7a CNTT \u0111\u00f2i h\u1ecfi ph\u1ea3i li\u00ean k\u1ebft hi\u1ec7u su\u1ea5t k\u1ef9 thu\u1eadt v\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 n\u00e0y.<\/p>\n<h3>2. Nguy\u00ean t\u1eafc<\/h3>\n<p>C\u00e1c nguy\u00ean t\u1eafc \u0111\u00f3ng vai tr\u00f2 nh\u01b0 c\u00e1c r\u00e0o ch\u1eafn an to\u00e0n. Ch\u00fang x\u00e1c \u0111\u1ecbnh c\u00e1c gi\u1edbi h\u1ea1n m\u00e0 doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong \u0111\u00f3. \u0110\u1ed1i v\u1edbi CNTT, c\u00e1c nguy\u00ean t\u1eafc th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn tu\u00e2n th\u1ee7, b\u1ea3o m\u1eadt v\u00e0 ti\u00eau chu\u1ea9n ki\u1ebfn tr\u00fac. M\u1ed9t nguy\u00ean t\u1eafc nh\u01b0 \u201cB\u1ea3o m\u1eadt d\u1eef li\u1ec7u l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u\u201d quy \u0111\u1ecbnh r\u1eb1ng c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 CNTT v\u00e0o b\u1ea3o m\u1eadt kh\u00f4ng ph\u1ea3i l\u00e0 chi ph\u00ed t\u00f9y ch\u1ecdn m\u00e0 l\u00e0 y\u1ebfu t\u1ed1 b\u1eaft bu\u1ed9c h\u1ed7 tr\u1ee3 m\u00f4 h\u00ecnh kinh doanh. Vi\u1ec7c \u0111\u1ecbnh l\u01b0\u1ee3ng gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t nguy\u00ean t\u1eafc th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111o l\u01b0\u1eddng vi\u1ec7c tr\u00e1nh r\u1ee7i ro thay v\u00ec doanh thu tr\u1ef1c ti\u1ebfp.<\/p>\n<h3>3. R\u00e0o c\u1ea3n<\/h3>\n<p>C\u00e1c r\u00e0o c\u1ea3n l\u00e0 nh\u1eefng r\u00e0o c\u1ea3n ng\u0103n c\u1ea3n vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c r\u00e0o c\u1ea3n n\u00e0y l\u00e0 \u0111i\u1ec1u then ch\u1ed1t \u0111\u1ec3 \u01b0u ti\u00ean. N\u1ebfu m\u1ed9t r\u00e0o c\u1ea3n l\u00e0 \u201c\u0111\u1ed9 tr\u1ec5 cao trong h\u1ec7 th\u1ed1ng c\u0169\u201d, th\u00ec \u0111\u00f3ng g\u00f3p c\u1ee7a CNTT \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 gi\u1ea3m \u0111\u1ed9 tr\u1ec5 \u0111\u00f3. Hi\u1ec3u r\u00f5 c\u00e1c r\u00e0o c\u1ea3n gi\u00fap x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n v\u1ec1 th\u00e0nh c\u00f4ng c\u1ee7a CNTT: ch\u00fang ta \u0111ang lo\u1ea1i b\u1ecf nh\u1eefng r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kinh doanh.<\/p>\n<h3>4. K\u1ebf ho\u1ea1ch v\u00e0 Nhi\u1ec7m v\u1ee5<\/h3>\n<p>C\u00e1c k\u1ebf ho\u1ea1ch l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. C\u00e1c nhi\u1ec7m v\u1ee5 l\u00e0 vi\u1ec7c th\u1ef1c hi\u1ec7n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3. Trong b\u1ed1i c\u1ea3nh BMM, c\u00e1c d\u1ef1 \u00e1n CNTT l\u00e0 c\u00e1c K\u1ebf ho\u1ea1ch. M\u1ed7i l\u1ea7n sprint hay tri\u1ec3n khai \u0111\u1ec1u l\u00e0 m\u1ed9t Nhi\u1ec7m v\u1ee5. \u0110\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng gi\u00e1 tr\u1ecb, c\u1ea7n \u0111\u00e1nh gi\u00e1 xem vi\u1ec7c ho\u00e0n th\u00e0nh c\u00e1c Nhi\u1ec7m v\u1ee5 c\u00f3 d\u1eabn \u0111\u1ebfn vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c K\u1ebf ho\u1ea1ch hay kh\u00f4ng, v\u00e0 li\u1ec7u c\u00e1c K\u1ebf ho\u1ea1ch \u0111\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3 gi\u1ea3i quy\u1ebft c\u00e1c R\u00e0o c\u1ea3n hay th\u00fac \u0111\u1ea9y c\u00e1c M\u1ee5c ti\u00eau hay kh\u00f4ng.<\/p>\n<h3>5. Ngu\u1ed3n l\u1ef1c<\/h3>\n<p>Ngu\u1ed3n l\u1ef1c l\u00e0 nh\u1eefng \u0111\u1ea7u v\u00e0o c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c. Trong CNTT, \u0111i\u1ec1u n\u00e0y bao g\u1ed3m ph\u1ea7n c\u1ee9ng, gi\u1ea5y ph\u00e9p ph\u1ea7n m\u1ec1m, nh\u00e2n l\u1ef1c v\u00e0 th\u1eddi gian. B\u1eb1ng c\u00e1ch theo d\u00f5i vi\u1ec7c ti\u00eau th\u1ee5 ngu\u1ed3n l\u1ef1c so v\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c M\u1ee5c ti\u00eau, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 t\u00ednh to\u00e1n t\u1ef7 l\u1ec7 hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5, n\u1ebfu vi\u1ec7c ph\u00e2n b\u1ed5 m\u1ed9t ngu\u1ed3n l\u1ef1c c\u1ee5 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 gi\u1ea3m \u0111\u00e1ng k\u1ec3 v\u1ec1 c\u00e1c R\u00e0o c\u1ea3n, th\u00ec gi\u00e1 tr\u1ecb c\u1ee7a ngu\u1ed3n l\u1ef1c \u0111\u00f3 l\u00e0 cao.<\/p>\n<h2>\ud83d\udcb0 X\u00e2y d\u1ef1ng chu\u1ed7i gi\u00e1 tr\u1ecb t\u1eeb CNTT \u0111\u1ebfn doanh thu<\/h2>\n<p>M\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh kh\u00f3 kh\u0103n nh\u1ea5t c\u1ee7a vi\u1ec7c \u0111o l\u01b0\u1eddng c\u00f4ng ngh\u1ec7 th\u00f4ng tin l\u00e0 thi\u1ebft l\u1eadp m\u1ed1i li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi doanh thu. M\u1eb7c d\u00f9 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng kh\u00f4ng t\u1ea1o ra doanh thu tr\u1ef1c ti\u1ebfp, nh\u01b0ng n\u00f3 h\u1ed7 tr\u1ee3 c\u00e1c ch\u1ee9c n\u0103ng t\u1ea1o ra doanh thu. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh gi\u00fap x\u00e2y d\u1ef1ng chu\u1ed7i nh\u00e2n qu\u1ea3 n\u00e0y.<\/p>\n<p>H\u00e3y xem x\u00e9t m\u1ed9t t\u00ecnh hu\u1ed1ng m\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang g\u1eb7p th\u1eddi gian t\u1ea3i ch\u1eadm. M\u1ee5c ti\u00eau kinh doanh l\u00e0 \u201cT\u1ed1i \u0111a h\u00f3a doanh thu qu\u00fd\u201d. M\u1ee5c ti\u00eau l\u00e0 \u201cT\u1ed1i thi\u1ec3u h\u00f3a t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng do v\u1ea5n \u0111\u1ec1 hi\u1ec7u su\u1ea5t\u201d. R\u00e0o c\u1ea3n l\u00e0 \u201c\u0110\u1ed9 tr\u1ec5 m\u00e1y ch\u1ee7 v\u01b0\u1ee3t qu\u00e1 3 gi\u00e2y\u201d. K\u1ebf ho\u1ea1ch CNTT bao g\u1ed3m \u201cN\u00e2ng c\u1ea5p c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u01a1 s\u1edf d\u1eef li\u1ec7u\u201d. Nhi\u1ec7m v\u1ee5 l\u00e0 \u201cChuy\u1ec3n \u0111\u1ed5i sang kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng t\u1ef1 \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y\u201d. Ngu\u1ed3n l\u1ef1c l\u00e0 \u201cNg\u00e2n s\u00e1ch t\u00ednh to\u00e1n \u0111\u00e1m m\u00e2y\u201d. Nguy\u00ean t\u1eafc l\u00e0 \u201c\u0110\u1ea3m b\u1ea3o \u0111\u1ed9 s\u1eb5n s\u00e0ng 99,9% trong gi\u1edd cao \u0111i\u1ec3m\u201d.<\/p>\n<p>\u0110\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u00f3ng g\u00f3p:<\/p>\n<ul>\n<li><strong>C\u01a1 s\u1edf ban \u0111\u1ea7u:<\/strong>\u0110o t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng tr\u01b0\u1edbc khi thay \u0111\u1ed5i (v\u00ed d\u1ee5: 40%).<\/li>\n<li><strong>Can thi\u1ec7p:<\/strong>Th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch CNTT.<\/li>\n<li><strong>K\u1ebft qu\u1ea3:<\/strong>\u0110o t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng sau khi thay \u0111\u1ed5i (v\u00ed d\u1ee5: 25%).<\/li>\n<li><strong>T\u00ednh to\u00e1n:<\/strong>Chuy\u1ec3n \u0111\u1ed5i m\u1ee9c gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng th\u00e0nh doanh thu ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c.<\/li>\n<\/ul>\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y bi\u1ebfn c\u00f4ng vi\u1ec7c k\u1ef9 thu\u1eadt th\u00e0nh t\u00e1c \u0111\u1ed9ng t\u00e0i ch\u00ednh. N\u00f3 chuy\u1ec3n cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1eeb \u201cCh\u00fang t\u00f4i \u0111\u00e3 chi 50.000 \u0111\u00f4 la cho c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng\u201d sang \u201cCh\u00fang t\u00f4i \u0111\u00e3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 200.000 \u0111\u00f4 la doanh thu b\u1ecb m\u1ea5t b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng\u201d. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cung c\u1ea5p logic c\u1ea5u tr\u00fac \u0111\u1ec3 l\u00e0m cho ph\u00e9p t\u00ednh n\u00e0y c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c v\u00e0 c\u00f3 th\u1ec3 b\u1ea3o v\u1ec7 tr\u01b0\u1edbc c\u00e1c b\u00ean li\u00ean quan.<\/p>\n<h2>\ud83d\udcca X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 c\u00f3 \u00fd ngh\u0129a<\/h2>\n<p>Kh\u00f4ng ph\u1ea3i m\u1ecdi ch\u1ec9 s\u1ed1 n\u00e0o c\u0169ng c\u00f3 gi\u00e1 tr\u1ecb ngang nhau. C\u00e1c ch\u1ec9 s\u1ed1 CNTT truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng t\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng s\u1eb5n s\u00e0ng v\u00e0 t\u1ed1c \u0111\u1ed9. D\u00f9 quan tr\u1ecdng, nh\u01b0ng ch\u00fang kh\u00f4ng k\u1ec3 h\u1ebft to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n v\u1ec1 \u0111\u00f3ng g\u00f3p c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u1eefng ch\u1eafc \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c ch\u1ec9 s\u1ed1 d\u1eabn \u0111\u1ea7u v\u00e0 ch\u1ec9 s\u1ed1 ch\u1eadm tr\u1ec5, \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh.<\/p>\n<h3>Ch\u1ec9 s\u1ed1 d\u1eabn \u0111\u1ea7u<\/h3>\n<p>Ch\u1ec9 s\u1ed1 d\u1eabn \u0111\u1ea7u d\u1ef1 \u0111o\u00e1n k\u1ebft qu\u1ea3 t\u01b0\u01a1ng lai. Ch\u00fang h\u1eefu \u00edch \u0111\u1ec3 theo d\u00f5i t\u00ecnh tr\u1ea1ng s\u1ee9c kh\u1ecfe c\u1ee7a K\u1ebf ho\u1ea1ch CNTT.<\/p>\n<ul>\n<li><strong>T\u1ea7n su\u1ea5t tri\u1ec3n khai:<\/strong>Cho th\u1ea5y s\u1ef1 linh ho\u1ea1t trong vi\u1ec7c ph\u1ea3n \u1ee9ng v\u1edbi nhu c\u1ea7u kinh doanh.<\/li>\n<li><strong>T\u1ef7 l\u1ec7 th\u1ea5t b\u1ea1i thay \u0111\u1ed5i:<\/strong>\u0110o l\u01b0\u1eddng \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh v\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro.<\/li>\n<li><strong>Th\u1eddi gian trung b\u00ecnh ph\u1ee5c h\u1ed3i:<\/strong>Ph\u1ea3n \u00e1nh kh\u1ea3 n\u0103ng ch\u1ed1ng ch\u1ecbu tr\u01b0\u1edbc c\u00e1c r\u00e0o c\u1ea3n.<\/li>\n<\/ul>\n<h3>Ch\u1ec9 s\u1ed1 ch\u1eadm tr\u1ec5<\/h3>\n<p>Ch\u1ec9 s\u1ed1 ch\u1eadm tr\u1ec5 x\u00e1c nh\u1eadn hi\u1ec7u su\u1ea5t qu\u00e1 kh\u1ee9 so v\u1edbi c\u00e1c M\u1ee5c ti\u00eau.<\/p>\n<ul>\n<li><strong>\u0110i\u1ec3m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng (CSAT):<\/strong>Li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 CNTT.<\/li>\n<li><strong>Doanh thu tr\u00ean m\u1ed7i nh\u00e2n vi\u00ean:<\/strong>Cho th\u1ea5y c\u00e1ch c\u00e1c c\u00f4ng c\u1ee5 CNTT th\u00fac \u0111\u1ea9y n\u0103ng su\u1ea5t l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng.<\/li>\n<li><strong>Chi ph\u00ed m\u1ed7i giao d\u1ecbch:<\/strong>Ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 trong vi\u1ec7c x\u1eed l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/li>\n<\/ul>\n<h3>Ph\u01b0\u01a1ng ph\u00e1p B\u1ea3ng \u0111i\u1ec3m c\u00e2n b\u1eb1ng<\/h3>\n<p>S\u1eed d\u1ee5ng b\u1ea3ng \u0111i\u1ec3m c\u00e2n b\u1eb1ng c\u00f9ng v\u1edbi BMM \u0111\u1ea3m b\u1ea3o r\u1eb1ng CNTT kh\u00f4ng ch\u1ec9 t\u1ed1i \u01b0u h\u00f3a cho m\u1ed9t ch\u1ec9 s\u1ed1 m\u00e0 l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c. V\u00ed d\u1ee5, c\u1eaft gi\u1ea3m chi ph\u00ed (g\u00f3c nh\u00ecn t\u00e0i ch\u00ednh) kh\u00f4ng n\u00ean l\u00e0m gi\u1ea3m an to\u00e0n (g\u00f3c nh\u00ecn r\u1ee7i ro). Khung BMM cho ph\u00e9p t\u00edch h\u1ee3p nhi\u1ec1u g\u00f3c nh\u00ecn \u0111\u1ed3ng th\u1eddi.<\/p>\n<table>\n<thead>\n<tr>\n<th>Chi\u1ec1u<\/th>\n<th>Y\u1ebfu t\u1ed1 BMM<\/th>\n<th>Ch\u1ec9 s\u1ed1 v\u00ed d\u1ee5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u00e0i ch\u00ednh<\/td>\n<td>M\u1ee5c ti\u00eau<\/td>\n<td>Chi ph\u00ed CNTT chi\u1ebfm t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh thu t\u1ed5ng<\/td>\n<\/tr>\n<tr>\n<td>Kh\u00e1ch h\u00e0ng<\/td>\n<td>M\u1ee5c ti\u00eau<\/td>\n<td>Th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u1ee9ng d\u1ee5ng trong gi\u1edd l\u00e0m vi\u1ec7c<\/td>\n<\/tr>\n<tr>\n<td>Quy tr\u00ecnh n\u1ed9i b\u1ed9<\/td>\n<td>K\u1ebf ho\u1ea1ch<\/td>\n<td>Th\u1eddi gian chu\u1ea9n b\u1ecb m\u00f4i tr\u01b0\u1eddng m\u1edbi<\/td>\n<\/tr>\n<tr>\n<td>H\u1ecdc t\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n<\/td>\n<td>Ngu\u1ed3n l\u1ef1c<\/td>\n<td>T\u1ef7 l\u1ec7 ch\u1ee9ng nh\u1eadn nh\u00e2n vi\u00ean<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>S\u1ef1 ph\u1ed1i h\u1ee3p n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng CNTT \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ee9c kh\u1ecfe to\u00e0n di\u1ec7n c\u1ee7a t\u1ed5 ch\u1ee9c, ch\u1ee9 kh\u00f4ng ch\u1ec9 \u1ed5n \u0111\u1ecbnh v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt.<\/p>\n<h2>\ud83c\udfe2 Tri\u1ec3n khai m\u00f4 h\u00ecnh trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n<\/h2>\n<p>Vi\u1ec7c \u00e1p d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh l\u00e0 m\u1ed9t thay \u0111\u1ed5i v\u1ec1 v\u0103n h\u00f3a, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t b\u00e0i t\u1eadp k\u1ef9 thu\u1eadt. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o kinh doanh, qu\u1ea3n l\u00fd CNTT v\u00e0 c\u00e1c nh\u00e0 ph\u00e2n t\u00edch. Quy tr\u00ecnh tri\u1ec3n khai c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo t\u1eebng giai \u0111o\u1ea1n \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n th\u00edch nghi v\u00e0 h\u1ecdc h\u1ecfi.<\/p>\n<h3>Giai \u0111o\u1ea1n 1: Kh\u00e1m ph\u00e1 v\u00e0 \u0111\u1ed3ng b\u1ed9<\/h3>\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau c\u1ea5p cao c\u1ee7a t\u1ed5 ch\u1ee9c. Ph\u1ecfng v\u1ea5n c\u00e1c b\u00ean li\u00ean quan then ch\u1ed1t \u0111\u1ec3 hi\u1ec3u \u0111\u1ecbnh ngh\u0129a th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd. Ghi ch\u00e9p l\u1ea1i c\u00e1c r\u00e0o c\u1ea3n hi\u1ec7n t\u1ea1i ng\u0103n c\u1ea3n vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau n\u00e0y. \u1ede giai \u0111o\u1ea1n n\u00e0y, \u0111\u1eebng lo l\u1eafng v\u1ec1 chi ti\u1ebft k\u1ef9 thu\u1eadt. T\u1eadp trung v\u00e0o c\u00e2u chuy\u1ec7n kinh doanh.<\/p>\n<h3>Giai \u0111o\u1ea1n 2: Ph\u1ed1i h\u1ee3p CNTT v\u1edbi m\u00f4 h\u00ecnh<\/h3>\n<p>Khi c\u00e1c m\u1ee5c ti\u00eau kinh doanh \u0111\u00e3 r\u00f5 r\u00e0ng, h\u00e3y li\u00ean k\u1ebft c\u00e1c s\u00e1ng ki\u1ebfn CNTT hi\u1ec7n c\u00f3 v\u1edbi ch\u00fang. T\u1ea1o danh s\u00e1ch \u0111\u0103ng k\u00fd c\u00e1c D\u1ef1 \u00e1n CNTT. \u0110\u1ed1i v\u1edbi m\u1ed7i d\u1ef1 \u00e1n, x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 BMM m\u00e0 n\u00f3 h\u1ed7 tr\u1ee3. N\u1ebfu m\u1ed9t d\u1ef1 \u00e1n kh\u00f4ng th\u1ec3 li\u00ean k\u1ebft v\u1edbi m\u1ed9t M\u1ee5c ti\u00eau, \u0111\u00e1nh d\u1ea5u \u0111\u1ec3 xem x\u00e9t l\u1ea1i. B\u01b0\u1edbc n\u00e0y th\u01b0\u1eddng ph\u00e1t hi\u1ec7n ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00f9ng l\u1eb7p ho\u1eb7c \u00edt gi\u00e1 tr\u1ecb.<\/p>\n<h3>Giai \u0111o\u1ea1n 3: X\u00e2y d\u1ef1ng c\u00e1c ch\u1ec9 s\u1ed1<\/h3>\n<p>X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn \u0111\u01b0\u1ee3c li\u00ean k\u1ebft. \u0110\u1ea3m b\u1ea3o c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y d\u1ec5 truy c\u1eadp v\u00e0 \u0111\u00e1ng tin c\u1eady. Tri\u1ec3n khai b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n \u0111\u1ec3 tr\u1ef1c quan h\u00f3a m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00e1c nhi\u1ec7m v\u1ee5 CNTT v\u00e0 M\u1ee5c ti\u00eau Kinh doanh. T\u00ednh minh b\u1ea1ch l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u1edf \u0111\u00e2y; c\u00e1c b\u00ean li\u00ean quan c\u1ea7n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y chu\u1ed7i gi\u00e1 tr\u1ecb.<\/p>\n<h3>Giai \u0111o\u1ea1n 4: \u0110\u00e1nh gi\u00e1 li\u00ean t\u1ee5c<\/h3>\n<p>M\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i. M\u1ee5c ti\u00eau thay \u0111\u1ed5i, v\u00e0 c\u00e1c r\u00e0o c\u1ea3n c\u0169ng ph\u00e1t tri\u1ec3n. M\u00f4 h\u00ecnh BMM ph\u1ea3i \u0111\u01b0\u1ee3c xem x\u00e9t th\u01b0\u1eddng xuy\u00ean. L\u00ean l\u1ecbch \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3 m\u1ed7i qu\u00fd \u0111\u1ec3 c\u1eadp nh\u1eadt m\u00f4 h\u00ecnh. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng CNTT lu\u00f4n \u0111\u1ed3ng b\u1ed9 v\u1edbi th\u1ef1c t\u1ebf kinh doanh hi\u1ec7n t\u1ea1i, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1eeb m\u1ed9t n\u0103m tr\u01b0\u1edbc.<\/p>\n<h2>\u26a0\ufe0f Gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c \u0111o l\u01b0\u1eddng<\/h2>\n<p>Vi\u1ec7c tri\u1ec3n khai khung n\u00e0y kh\u00f4ng thi\u1ebfu kh\u00f3 kh\u0103n. C\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng g\u1eb7p nh\u1eefng r\u00e0o c\u1ea3n c\u1ee5 th\u1ec3 khi c\u1ed1 g\u1eafng \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u00f3ng g\u00f3p c\u1ee7a CNTT b\u1eb1ng BMM.<\/p>\n<h3>C\u00e1c h\u00f2m ch\u1ee9a d\u1eef li\u1ec7u<\/h3>\n<p>D\u1eef li\u1ec7u kinh doanh v\u00e0 d\u1eef li\u1ec7u CNTT th\u01b0\u1eddng t\u1ed3n t\u1ea1i trong c\u00e1c h\u1ec7 th\u1ed1ng ri\u00eang bi\u1ec7t. K\u1ebft n\u1ed1i m\u1ed9t ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t v\u1edbi m\u1ed9t ch\u1ec9 s\u1ed1 doanh thu \u0111\u00f2i h\u1ecfi t\u00edch h\u1ee3p d\u1eef li\u1ec7u. \u0110\u1ea7u t\u01b0 v\u00e0o kho d\u1eef li\u1ec7u ho\u1eb7c t\u00edch h\u1ee3p API l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng c\u00e1ch n\u00e0y. Kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u s\u1ea1ch, n\u1ed7 l\u1ef1c \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1ebd m\u1ea5t \u0111i t\u00ednh tin c\u1eady.<\/p>\n<h3>S\u1ef1 ph\u1ea3n kh\u00e1ng v\u1ec1 v\u0103n h\u00f3a<\/h3>\n<p>C\u00e1c \u0111\u1ed9i ng\u0169 CNTT c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y vi\u1ec7c \u0111\u00e1nh gi\u00e1 theo m\u1ee5c ti\u00eau kinh doanh s\u1ebd l\u00e0m chuy\u1ec3n h\u01b0\u1edbng s\u1ef1 ch\u00fa \u00fd kh\u1ecfi s\u1ef1 xu\u1ea5t s\u1eafc v\u1ec1 k\u1ef9 thu\u1eadt. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 l\u00e0m r\u00f5 r\u1eb1ng s\u1ef1 xu\u1ea5t s\u1eafc v\u1ec1 k\u1ef9 thu\u1eadt l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n, ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ee5c \u0111\u00edch. M\u1ee5c ti\u00eau l\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n, \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 nghi\u00eam ng\u1eb7t v\u1ec1 k\u1ef9 thu\u1eadt. Giao ti\u1ebfp l\u00e0 thi\u1ebft y\u1ebfu \u0111\u1ec3 ng\u0103n ng\u1eeba s\u1ef1 b\u1ea5t m\u00e3n.<\/p>\n<h3>\u0110\u1ed9 ph\u1ee9c t\u1ea1p trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n<\/h3>\n<p>Trong c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn, vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ed9t k\u1ebft qu\u1ea3 kinh doanh c\u1ee5 th\u1ec3 l\u00e0 do m\u1ed9t thay \u0111\u1ed5i CNTT c\u1ee5 th\u1ec3 g\u00e2y ra l\u00e0 r\u1ea5t kh\u00f3. Nhi\u1ec1u y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu. M\u1eb7c d\u00f9 vi\u1ec7c x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n ho\u00e0n h\u1ea3o l\u00e0 hi\u1ebfm, nh\u01b0ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) gi\u00fap thi\u1ebft l\u1eadp m\u1ed1i t\u01b0\u01a1ng quan v\u00e0 \u0111\u00f3ng g\u00f3p thay v\u00ec \u0111\u00f2i h\u1ecfi b\u1eb1ng ch\u1ee9ng tuy\u1ec7t \u0111\u1ed1i cho m\u1ed7i kho\u1ea3n chi ti\u00eau.<\/p>\n<h3>H\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c<\/h3>\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 duy tr\u00ec m\u00f4 h\u00ecnh \u0111\u00f2i h\u1ecfi th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c. N\u1ebfu t\u1ed5 ch\u1ee9c thi\u1ebfu nh\u00e2n l\u1ef1c \u0111\u1ec3 duy tr\u00ec t\u00e0i li\u1ec7u BMM, n\u00f3 s\u1ebd tr\u1edf n\u00ean l\u1ed7i th\u1eddi. B\u1eaft \u0111\u1ea7u nh\u1ecf. T\u1eadp trung v\u00e0o c\u00e1c M\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t tr\u01b0\u1edbc, thay v\u00ec c\u1ed1 g\u1eafng m\u00f4 h\u00ecnh h\u00f3a to\u00e0n b\u1ed9 doanh nghi\u1ec7p trong m\u1ed9t \u0111\u00eam.<\/p>\n<h2>\ud83c\udf31 L\u1ee3i \u00edch d\u00e0i h\u1ea1n c\u1ee7a s\u1ef1 nh\u1ea5t qu\u00e1n chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n<p>V\u01b0\u1ee3t ra ngo\u00e0i vi\u1ec7c \u0111\u1ecbnh l\u01b0\u1ee3ng t\u1ee9c th\u00ec, vi\u1ec7c \u00e1p d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh mang l\u1ea1i l\u1ee3i th\u1ebf chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i. N\u00f3 th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a tr\u00e1ch nhi\u1ec7m v\u00e0 m\u1ee5c \u0111\u00edch chung.<\/p>\n<ul>\n<li><strong>Ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n:<\/strong>Khi c\u00e1c \u0111\u1ec1 xu\u1ea5t CNTT \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean BMM, c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1edf th\u00edch. C\u00e1c d\u1ef1 \u00e1n kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi M\u1ee5c ti\u00eau s\u1ebd b\u1ecb gi\u1ea3m \u01b0u ti\u00ean.<\/li>\n<li><strong>Giao ti\u1ebfp \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n:<\/strong>M\u1ed9t t\u1eeb v\u1ef1ng chung gi\u00fap gi\u1ea3m hi\u1ec3u l\u1ea7m gi\u1eefa kinh doanh v\u00e0 CNTT. M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u hi\u1ec3u r\u00f5 \u201cM\u1ee5c ti\u00eau\u201d hay \u201cR\u00e0o c\u1ea3n\u201d c\u00f3 ngh\u0129a l\u00e0 g\u00ec trong b\u1ed1i c\u1ea3nh n\u00e0y.<\/li>\n<li><strong>T\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng:<\/strong>B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y, CNTT c\u00f3 th\u1ec3 thay \u0111\u1ed5i nhanh h\u01a1n khi \u01b0u ti\u00ean kinh doanh thay \u0111\u1ed5i. M\u00f4 h\u00ecnh l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng, cho ph\u00e9p ph\u00e2n b\u1ed5 l\u1ea1i ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/li>\n<li><strong>T\u0103ng c\u01b0\u1eddng ni\u1ec1m tin:<\/strong>Khi CNTT c\u00f3 th\u1ec3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c m\u1ed1i li\u00ean h\u1ec7 r\u00f5 r\u00e0ng v\u1edbi k\u1ebft qu\u1ea3 kinh doanh, ni\u1ec1m tin t\u1eeb l\u00e3nh \u0111\u1ea1o s\u1ebd t\u0103ng l\u00ean. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch t\u1ed1t h\u01a1n v\u00e0 h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<\/ul>\n<p>H\u00e0nh tr\u00ecnh \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u00f3ng g\u00f3p c\u1ee7a CNTT l\u00e0 li\u00ean t\u1ee5c. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean nh\u1eabn v\u00e0 b\u1ec1n b\u1ec9. Tuy nhi\u00ean, ph\u1ea7n th\u01b0\u1edfng l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c t\u00edch h\u1ee3p h\u01a1n, n\u01a1i c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n l\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ed1t l\u00f5i cho th\u00e0nh c\u00f4ng thay v\u00ec ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u0103n ph\u00f2ng.<\/p>\n<p>B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng tuy\u00ean b\u1ed1 m\u01a1 h\u1ed3 v\u1ec1 gi\u00e1 tr\u1ecb \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi b\u1eb1ng ch\u1ee9ng c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. S\u1ef1 thay \u0111\u1ed5i n\u00e0y trao quy\u1ec1n cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o CNTT \u0111\u1ec3 v\u1eadn \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 cho \u0111\u1ed9i nh\u00f3m c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 mang l\u1ea1i k\u1ebft qu\u1ea3 kinh doanh nh\u01b0 mong \u0111\u1ee3i. Khung m\u00f4 h\u00ecnh cung c\u1ea5p c\u1ea5u tr\u00fac c\u1ea7n thi\u1ebft \u0111\u1ec3 bi\u1ebfn n\u1ed7 l\u1ef1c k\u1ef9 thu\u1eadt th\u00e0nh \u0111\u1ed9ng l\u1ef1c kinh doanh.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 l\u00e0 \u0111o l\u01b0\u1eddng CNTT, m\u00e0 c\u00f2n l\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u00f3. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau m\u1ed7i nhi\u1ec7m v\u1ee5, m\u1ed7i k\u1ebf ho\u1ea1ch v\u00e0 m\u1ed7i ngu\u1ed3n l\u1ef1c, t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed9i ng\u0169 c\u00f4ng ngh\u1ec7 \u0111\u1ec1u g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a cho doanh nghi\u1ec7p. 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