{"id":257,"date":"2026-03-25T12:01:38","date_gmt":"2026-03-25T12:01:38","guid":{"rendered":"https:\/\/www.go-notes.com\/vn\/creating-shared-understanding-goals-business-motivation-model\/"},"modified":"2026-03-25T12:01:38","modified_gmt":"2026-03-25T12:01:38","slug":"creating-shared-understanding-goals-business-motivation-model","status":"publish","type":"post","link":"https:\/\/www.go-notes.com\/vn\/creating-shared-understanding-goals-business-motivation-model\/","title":{"rendered":"M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh: T\u1ea1o ra s\u1ef1 hi\u1ec3u bi\u1ebft chung v\u1ec1 M\u1ee5c ti\u00eau"},"content":{"rendered":"<p>Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o l\u1eadp k\u1ebf ho\u1ea1ch; n\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 th\u1ed1ng nh\u1ea5t. Khi c\u00e1c b\u00ean li\u00ean quan ho\u1ea1t \u0111\u1ed9ng v\u1edbi nh\u1eefng c\u00e1ch hi\u1ec3u kh\u00e1c nhau v\u1ec1 m\u1ee5c ti\u00eau, hi\u1ec7u su\u1ea5t s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) cung c\u1ea5p m\u1ed9t khung chu\u1ea9n h\u00f3a \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng c\u00e1ch n\u00e0y. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c ch\u1ee7 th\u1ec3, m\u1ee5c ti\u00eau v\u00e0 tr\u1edf ng\u1ea1i, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft chung v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a m\u00ecnh. H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 c\u00e1ch t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 r\u00f5 r\u00e0ng trong to\u00e0n b\u1ed9 ki\u1ebfn tr\u00fac doanh nghi\u1ec7p.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Marker illustration infographic explaining the Business Motivation Model (BMM) framework showing actors, goals, obstacles, influencers, plans, measures, and directives with visual flow from strategy to execution, workshop techniques, and stakeholder perspectives for enterprise alignment\" decoding=\"async\" src=\"https:\/\/www.go-notes.com\/wp-content\/uploads\/2026\/03\/business-motivation-model-bmm-infographic.jpg\"\/><\/figure>\n<\/div>\n<h2>\ud83d\udd0d Th\u00e1ch th\u1ee9c c\u1ee7a S\u1ef1 Kh\u00f4ng \u0110\u1ed3ng B\u1ed9<\/h2>\n<p>C\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 t\u00e1ch bi\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao v\u00e0 th\u1ef1c thi h\u00e0ng ng\u00e0y. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ecbnh ngh\u0129a t\u1ea7m nh\u00ecn r\u1ed9ng l\u1edbn, trong khi c\u00e1c \u0111\u1ed9i v\u1eadn h\u00e0nh t\u1eadp trung v\u00e0o c\u00e1c nhi\u1ec7m v\u1ee5 ngay l\u1eadp t\u1ee9c. Kh\u00f4ng c\u00f3 m\u1ed9t ng\u00f4n ng\u1eef chung, hai l\u1edbp n\u00e0y s\u1ebd d\u1ea7n t\u00e1ch r\u1eddi. S\u1ef1 kh\u00f4ng \u0111\u1ed3ng b\u1ed9 n\u00e0y d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c, c\u00f4ng vi\u1ec7c tr\u00f9ng l\u1eb7p v\u00e0 s\u1ef1 th\u1ea5t v\u1ecdng.<\/p>\n<p>C\u00e1c tri\u1ec7u ch\u1ee9ng ch\u00ednh c\u1ee7a vi\u1ec7c hi\u1ec3u sai m\u1ee5c ti\u00eau bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>\u01afu ti\u00ean M\u00e2u thu\u1eabn:<\/strong>Ph\u00f2ng ban A t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, trong khi Ph\u00f2ng ban B t\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9, d\u1eabn \u0111\u1ebfn m\u00e2u thu\u1eabn.<\/li>\n<li><strong>Ch\u1ec9 s\u1ed1 M\u1eadp m\u1edd:<\/strong>C\u00e1c \u0111\u1ed9i \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng theo c\u00e1ch kh\u00e1c nhau, khi\u1ebfn vi\u1ec7c b\u00e1o c\u00e1o ti\u1ebfn \u0111\u1ed9 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/li>\n<li><strong>M\u1ea5t B\u1ed1i c\u1ea3nh:<\/strong>Nh\u1eefng nh\u00e2n vi\u00ean m\u1edbi ho\u1eb7c \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c hi\u1ec3u v\u00ec sao m\u1ed9t s\u1ed1 s\u00e1ng ki\u1ebfn l\u1ea1i quan tr\u1ecdng.<\/li>\n<li><strong>S\u1ef1 Kh\u00e1ng c\u1ef1 v\u1edbi Thay \u0111\u1ed5i:<\/strong>C\u00e1c b\u00ean li\u00ean quan t\u1eeb ch\u1ed1i c\u00e1c ch\u1ec9 th\u1ecb m\u1edbi v\u00ec h\u1ecd kh\u00f4ng th\u1ea5y m\u1ed1i li\u00ean h\u1ec7 v\u1edbi gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n.<\/li>\n<\/ul>\n<p>M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cung c\u1ea5p m\u1ed9t c\u00e1ch c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 ghi ch\u00e9p c\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y. N\u00f3 v\u01b0\u1ee3t ra ngo\u00e0i nh\u1eefng danh s\u00e1ch nhi\u1ec7m v\u1ee5 \u0111\u01a1n gi\u1ea3n v\u00e0 k\u1ebft n\u1ed1i y\u1ebfu t\u1ed1 &#8216;t\u1ea1i sao&#8217; v\u1edbi &#8216;c\u00e1i g\u00ec&#8217; v\u00e0 &#8216;l\u00e0m th\u1ebf n\u00e0o&#8217;.<\/p>\n<h2>\ud83c\udfd7\ufe0f C\u00e1c Kh\u00e1i ni\u1ec7m C\u1ed1t l\u00f5i c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh<\/h2>\n<p>BMM l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh h\u01b0\u1edbng \u0111\u1ed1i t\u01b0\u1ee3ng m\u00f4 t\u1ea3 \u0111\u1ed9ng l\u1ef1c c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. N\u00f3 \u0111\u01b0\u1ee3c duy tr\u00ec b\u1edfi Nh\u00f3m Qu\u1ea3n l\u00fd \u0110\u1ed1i t\u01b0\u1ee3ng (OMG) v\u00e0 \u0111\u00f3ng vai tr\u00f2 n\u1ec1n t\u1ea3ng cho ki\u1ebfn tr\u00fac kinh doanh. M\u00f4 h\u00ecnh n\u00e0y ph\u00e2n bi\u1ec7t gi\u1eefa <em>c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y<\/em> v\u00e0 <em>c\u00e1c h\u00e0nh \u0111\u1ed9ng<\/em>\u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 gi\u1ea3i quy\u1ebft ch\u00fang.<\/p>\n<p>\u0110\u1ec3 t\u1ea1o ra s\u1ef1 hi\u1ec3u bi\u1ebft chung, tr\u01b0\u1edbc ti\u00ean ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c kh\u1ed1i x\u00e2y d\u1ef1ng c\u01a1 b\u1ea3n. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 \u00fd \u0111\u1ecbnh t\u1ed5 ch\u1ee9c.<\/p>\n<h3>1. Ch\u1ee7 th\u1ec3<\/h3>\n<p>Ch\u1ee7 th\u1ec3 l\u00e0 nh\u1eefng th\u1ef1c th\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m con ng\u01b0\u1eddi, vai tr\u00f2, ph\u00f2ng ban ho\u1eb7c th\u1eadm ch\u00ed c\u1ea3 c\u00e1c t\u1ed5 ch\u1ee9c b\u00ean ngo\u00e0i. Trong b\u1ed1i c\u1ea3nh m\u1ed9t bu\u1ed5i l\u00e0m vi\u1ec7c nh\u00f3m, vi\u1ec7c x\u00e1c \u0111\u1ecbnh ai tham gia l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean. M\u1ed7i m\u1ee5c ti\u00eau \u0111\u1ec1u ph\u1ea3i c\u00f3 ng\u01b0\u1eddi s\u1edf h\u1eefu ho\u1eb7c ng\u01b0\u1eddi th\u1ee5 h\u01b0\u1edfng.<\/p>\n<h3>2. M\u1ee5c ti\u00eau<\/h3>\n<p>M\u1ee5c ti\u00eau \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u m\u00e0 m\u1ed9t ch\u1ee7 th\u1ec3 mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. Ch\u00fang c\u00f3 th\u1ec3 l\u00e0 tr\u1eebu t\u01b0\u1ee3ng (v\u00ed d\u1ee5: \u201cL\u00e3nh \u0111\u1ea1o th\u1ecb tr\u01b0\u1eddng\u201d) ho\u1eb7c c\u1ee5 th\u1ec3 (v\u00ed d\u1ee5: \u201cT\u0103ng doanh thu 10%\u201d). M\u1ee5c ti\u00eau l\u00e0 tr\u1ecdng t\u00e2m ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh. S\u1ef1 hi\u1ec3u bi\u1ebft chung \u0111\u00f2i h\u1ecfi m\u1ed7i m\u1ee5c ti\u00eau ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u1ec1 ph\u1ea1m vi v\u00e0 m\u1ee5c \u0111\u00edch.<\/p>\n<h3>3. Tr\u1edf ng\u1ea1i<\/h3>\n<p>Tr\u1edf ng\u1ea1i l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ng\u0103n c\u1ea3n m\u1ed9t ch\u1ee7 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Ch\u00fang c\u00f3 th\u1ec3 l\u00e0 b\u00ean ngo\u00e0i (t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng) ho\u1eb7c b\u00ean trong (h\u1ec7 th\u1ed1ng c\u0169). Vi\u1ec7c x\u00e1c \u0111\u1ecbnh s\u1edbm c\u00e1c tr\u1edf ng\u1ea1i s\u1ebd gi\u00fap l\u1eadp k\u1ebf ho\u1ea1ch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u.<\/p>\n<h3>4. C\u00e1c Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng<\/h3>\n<p>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ch\u1ee7 th\u1ec3, m\u1ee5c ti\u00eau ho\u1eb7c tr\u1edf ng\u1ea1i nh\u01b0ng kh\u00f4ng tr\u1ef1c ti\u1ebfp ng\u0103n c\u1ea3n hay th\u00fac \u0111\u1ea9y ch\u00fang. Ch\u00fang cung c\u1ea5p b\u1ed1i c\u1ea3nh. V\u00ed d\u1ee5, m\u1ed9t thay \u0111\u1ed5i quy \u0111\u1ecbnh l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ee5c ti\u00eau nh\u01b0ng b\u1ea3n th\u00e2n n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t tr\u1edf ng\u1ea1i.<\/p>\n<h3>5. K\u1ebf ho\u1ea1ch<\/h3>\n<p>K\u1ebf ho\u1ea1ch l\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Ch\u00fang chia nh\u1ecf c\u00e1c m\u1ee5c ti\u00eau c\u1ea5p cao th\u00e0nh c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c. M\u1ed9t k\u1ebf ho\u1ea1ch k\u1ebft n\u1ed1i \u0111\u1ed9ng l\u1ef1c v\u1edbi vi\u1ec7c th\u1ef1c thi.<\/p>\n<h3>6. C\u00e1c bi\u1ec7n ph\u00e1p<\/h3>\n<p>C\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ecbnh l\u01b0\u1ee3ng m\u1ee9c \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Ch\u00fang cung c\u1ea5p d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e1c minh ti\u1ebfn \u0111\u1ed9. Kh\u00f4ng c\u00f3 c\u00e1c bi\u1ec7n ph\u00e1p, m\u1ed9t m\u1ee5c ti\u00eau v\u1eabn ch\u1ec9 l\u00e0 m\u1ed9t kh\u00e1t v\u1ecdng m\u01a1 h\u1ed3.<\/p>\n<h3>7. Ch\u1ec9 th\u1ecb<\/h3>\n<p>Ch\u1ec9 th\u1ecb l\u00e0 c\u00e1c h\u01b0\u1edbng d\u1eabn \u0111\u01b0\u1ee3c m\u1ed9t ch\u1ee7 th\u1ec3 \u0111\u01b0a ra cho m\u1ed9t ch\u1ee7 th\u1ec3 kh\u00e1c ho\u1eb7c cho m\u1ed9t h\u1ec7 th\u1ed1ng. Ch\u00fang th\u00fac \u0111\u1ea9y vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c k\u1ebf ho\u1ea1ch.<\/p>\n<h2>\ud83e\udd1d H\u1ed7 tr\u1ee3 hi\u1ec3u bi\u1ebft chung<\/h2>\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh tr\u00ean gi\u1ea5y l\u00e0 ch\u01b0a \u0111\u1ee7. Gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 n\u1eb1m \u1edf qu\u00e1 tr\u00ecnh h\u1ee3p t\u00e1c trong vi\u1ec7c t\u1ea1o ra n\u00f3. M\u1ee5c ti\u00eau l\u00e0 \u0111\u01b0a c\u00e1c b\u00ean li\u00ean quan v\u00e0o c\u00f9ng m\u1ed9t ph\u00f2ng (tr\u1ef1c tuy\u1ebfn hay tr\u1ef1c ti\u1ebfp) v\u00e0 th\u1ed1ng nh\u1ea5t v\u1ec1 c\u00e1c \u0111\u1ecbnh ngh\u0129a.<\/p>\n<h3>B\u01b0\u1edbc 1: Chu\u1ea9n b\u1ecb v\u00e0 ph\u1ea1m vi<\/h3>\n<p>Tr\u01b0\u1edbc khi t\u1eadp h\u1ee3p \u0111\u1ed9i ng\u0169, h\u00e3y x\u00e1c \u0111\u1ecbnh ph\u1ea1m vi c\u1ee7a n\u1ed7 l\u1ef1c m\u00f4 h\u00ecnh h\u00f3a. B\u1ea1n \u0111ang m\u00f4 h\u00ecnh h\u00f3a to\u00e0n b\u1ed9 doanh nghi\u1ec7p hay m\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh c\u1ee5 th\u1ec3? C\u00e1c ranh gi\u1edbi r\u00f5 r\u00e0ng s\u1ebd ng\u0103n ch\u1eb7n hi\u1ec7n t\u01b0\u1ee3ng m\u1edf r\u1ed9ng ph\u1ea1m vi. Ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi tham gia \u0111\u1ea1i di\u1ec7n cho c\u00e1c quan \u0111i\u1ec3m kh\u00e1c nhau, bao g\u1ed3m chi\u1ebfn l\u01b0\u1ee3c, v\u1eadn h\u00e0nh v\u00e0 CNTT.<\/p>\n<h3>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh t\u1eeb v\u1ef1ng<\/h3>\n<p>\u0110\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u1ed3ng thu\u1eadn v\u1ec1 thu\u1eadt ng\u1eef. M\u1ed9t \u201cm\u1ee5c ti\u00eau\u201d \u1edf m\u1ed9t b\u1ed9 ph\u1eadn c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t \u201cnhi\u1ec7m v\u1ee5\u201d \u1edf b\u1ed9 ph\u1eadn kh\u00e1c. T\u1ea1o m\u1ed9t t\u1eeb \u0111i\u1ec3n ho\u1eb7c s\u1eed d\u1ee5ng nghi\u00eam ng\u1eb7t c\u00e1c \u0111\u1ecbnh ngh\u0129a chu\u1ea9n c\u1ee7a BMM. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m s\u1ef1 m\u01a1 h\u1ed3 trong qu\u00e1 tr\u00ecnh th\u1ea3o lu\u1eadn.<\/p>\n<h3>B\u01b0\u1edbc 3: Tr\u1ef1c quan h\u00f3a c\u00e1c m\u1ed1i quan h\u1ec7<\/h3>\n<p>S\u1eed d\u1ee5ng s\u01a1 \u0111\u1ed3 \u0111\u1ec3 minh h\u1ecda c\u00e1c m\u1ed1i li\u00ean h\u1ec7. H\u00ecnh \u1ea3nh tr\u1ef1c quan gi\u00fap c\u00e1c b\u00ean li\u00ean quan nh\u00ecn th\u1ea5y b\u1ee9c tranh t\u1ed5ng th\u1ec3. T\u1eadp trung v\u00e0o c\u00e1c m\u1ed1i li\u00ean k\u1ebft gi\u1eefa:<\/p>\n<ul>\n<li>C\u00e1c ch\u1ee7 th\u1ec3 v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd<\/li>\n<li>M\u1ee5c ti\u00eau v\u00e0 nh\u1eefng tr\u1edf ng\u1ea1i c\u1ee7a ch\u00fang<\/li>\n<li>M\u1ee5c ti\u00eau v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p \u0111o l\u01b0\u1eddng c\u1ee7a ch\u00fang<\/li>\n<\/ul>\n<p>Khi c\u00e1c b\u00ean li\u00ean quan th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1ch c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd li\u00ean k\u1ebft v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3, tr\u00e1ch nhi\u1ec7m s\u1edf h\u1eefu s\u1ebd t\u0103ng l\u00ean.<\/p>\n<h3>B\u01b0\u1edbc 4: X\u00e1c minh v\u00e0 tinh ch\u1ec9nh<\/h3>\n<p>Sau khi x\u00e2y d\u1ef1ng xong m\u00f4 h\u00ecnh ban \u0111\u1ea7u, h\u00e3y x\u00e1c minh n\u00f3 v\u1edbi th\u1ef1c t\u1ebf. C\u00e1c k\u1ebf ho\u1ea1ch c\u00f3 th\u1ef1c s\u1ef1 h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau hay kh\u00f4ng? C\u00e1c bi\u1ec7n ph\u00e1p c\u00f3 ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c th\u00e0nh c\u00f4ng hay kh\u00f4ng? \u0110\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u1eb7p l\u1ea1i. M\u00f4 h\u00ecnh s\u1ebd thay \u0111\u1ed5i theo s\u1ef1 thay \u0111\u1ed5i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h2>\ud83d\udcca C\u00e1c th\u00e0nh ph\u1ea7n BMM v\u00e0 g\u00f3c nh\u00ecn c\u1ee7a c\u00e1c b\u00ean li\u00ean quan<\/h2>\n<p>C\u00e1c b\u00ean li\u00ean quan kh\u00e1c nhau quan t\u00e2m \u0111\u1ebfn nh\u1eefng ph\u1ea7n kh\u00e1c nhau c\u1ee7a m\u00f4 h\u00ecnh. Hi\u1ec3u r\u00f5 c\u00e1c g\u00f3c nh\u00ecn n\u00e0y gi\u00fap \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch truy\u1ec1n \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau chung.<\/p>\n<table>\n<thead>\n<tr>\n<th>Th\u00e0nh ph\u1ea7n BMM<\/th>\n<th>G\u00f3c nh\u00ecn c\u1ea5p \u0111i\u1ec1u h\u00e0nh<\/th>\n<th>G\u00f3c nh\u00ecn v\u1eadn h\u00e0nh<\/th>\n<th>G\u00f3c nh\u00ecn CNTT<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>M\u1ee5c ti\u00eau<\/strong><\/td>\n<td>S\u1ef1 ph\u00f9 h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ROI<\/td>\n<td>M\u1ee5c ti\u00eau h\u00e0ng ng\u00e0y v\u00e0 KPI<\/td>\n<td>Kh\u1ea3 n\u0103ng h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau<\/td>\n<\/tr>\n<tr>\n<td><strong>Tr\u1edf ng\u1ea1i<\/strong><\/td>\n<td>R\u1ee7i ro \u0111\u1ed1i v\u1edbi v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/td>\n<td>C\u00e1c r\u00e0o c\u1ea3n h\u00e0ng ng\u00e0y<\/td>\n<td>N\u1ee3 k\u1ef9 thu\u1eadt ho\u1eb7c v\u1ea5n \u0111\u1ec1 t\u00edch h\u1ee3p<\/td>\n<\/tr>\n<tr>\n<td><strong>K\u1ebf ho\u1ea1ch<\/strong><\/td>\n<td>C\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c<\/td>\n<td>L\u1ecbch l\u00e0m vi\u1ec7c<\/td>\n<td>V\u00f2ng \u0111\u1eddi ph\u00e1t h\u00e0nh v\u00e0 tri\u1ec3n khai<\/td>\n<\/tr>\n<tr>\n<td><strong>\u0110o l\u01b0\u1eddng<\/strong><\/td>\n<td>K\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh qu\u00fd<\/td>\n<td>Ch\u1ec9 s\u1ed1 n\u0103ng su\u1ea5t h\u00e0ng tu\u1ea7n<\/td>\n<td>Th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a h\u1ec7 th\u1ed1ng<\/td>\n<\/tr>\n<tr>\n<td><strong>\u0110\u1ed1i t\u01b0\u1ee3ng tham gia<\/strong><\/td>\n<td>H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb v\u00e0 L\u00e3nh \u0111\u1ea1o<\/td>\n<td>Tr\u01b0\u1edfng nh\u00f3m v\u00e0 Nh\u00e2n vi\u00ean<\/td>\n<td>L\u1eadp tr\u00ecnh vi\u00ean v\u00e0 Ki\u1ebfn tr\u00fac s\u01b0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>B\u1eb1ng c\u00e1ch b\u1ea3n \u0111\u1ed3 h\u00f3a nh\u1eefng quan \u0111i\u1ec3m n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ef1 hi\u1ec3u bi\u1ebft chung \u0111\u01b0\u1ee3c lan t\u1ecfa \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 trong t\u1ed5 ch\u1ee9c.<\/p>\n<h2>\ud83d\udee0\ufe0f C\u00e1c k\u1ef9 thu\u1eadt cho c\u00e1c bu\u1ed5i l\u00e0m vi\u1ec7c \u0111\u1ed3ng thu\u1eadn<\/h2>\n<p>C\u00e1c bu\u1ed5i l\u00e0m vi\u1ec7c l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n ch\u00ednh \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec3u bi\u1ebft n\u00e0y. Ch\u00fang c\u1ea7n c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 ph\u00e1t huy hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c k\u1ef9 thu\u1eadt h\u01b0\u1edbng d\u1eabn bu\u1ed5i h\u1ecdp.<\/p>\n<h3>K\u1ef9 thu\u1eadt 1: C\u1ea7u thang \u2018T\u1ea1i sao\u2019<\/h3>\n<p>H\u1ecfi \u2018T\u1ea1i sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng?\u2019 li\u00ean t\u1ee5c cho \u0111\u1ebfn khi \u0111\u1ea1t \u0111\u1ebfn \u0111\u1ed9ng l\u1ef1c c\u1ed1t l\u00f5i. \u0110i\u1ec1u n\u00e0y gi\u00fap truy ng\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u1ec1 nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 c\u1ee7a n\u00f3. N\u00f3 gi\u00fap x\u00e1c minh r\u1eb1ng m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c che gi\u1ea5u d\u01b0\u1edbi h\u00ecnh th\u1ee9c chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<h3>K\u1ef9 thu\u1eadt 2: B\u1ea3n \u0111\u1ed3 h\u00f3a r\u00e0o c\u1ea3n<\/h3>\n<p>Th\u1ea3o lu\u1eadn t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y khuy\u1ebfn kh\u00edch t\u01b0 duy ph\u1ea3n bi\u1ec7n v\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro. N\u00f3 chuy\u1ec3n cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1eeb s\u1ef1 l\u1ea1c quan sang th\u1ef1c t\u1ebf.<\/p>\n<h3>K\u1ef9 thu\u1eadt 3: Di\u1ec5n vai c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng tham gia<\/h3>\n<p>Giao cho c\u00e1c th\u00e0nh vi\u00ean tham gia m\u1ed9t vai tr\u00f2 c\u1ee5 th\u1ec3 (v\u00ed d\u1ee5: \u201cKh\u00e1ch h\u00e0ng\u201d, \u201cC\u01a1 quan qu\u1ea3n l\u00fd\u201d, \u201c\u0110\u1ed9i b\u00e1n h\u00e0ng\u201d). Y\u00eau c\u1ea7u h\u1ecd x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 r\u00e0o c\u1ea3n c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y x\u00e2y d\u1ef1ng s\u1ef1 th\u1ea5u c\u1ea3m v\u00e0 ph\u00e1t hi\u1ec7n s\u1edbm nh\u1eefng l\u1ee3i \u00edch m\u00e2u thu\u1eabn.<\/p>\n<h3>K\u1ef9 thu\u1eadt 4: X\u00e1c \u0111\u1ecbnh ti\u00eau ch\u00ed \u0111o l\u01b0\u1eddng<\/h3>\n<p>Th\u00e1ch th\u1ee9c \u0111\u1ed9i nh\u00f3m x\u00e1c \u0111\u1ecbnh c\u00e1ch \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng cho m\u1ed7i m\u1ee5c ti\u00eau. N\u1ebfu m\u1ed9t m\u1ee5c ti\u00eau kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, n\u00f3 c\u00f3 th\u1ec3 c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o t\u00ednh tr\u00e1ch nhi\u1ec7m.<\/p>\n<h2>\ud83d\udea7 Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1ch tr\u00e1nh ch\u00fang<\/h2>\n<p>Ngay c\u1ea3 v\u1edbi m\u00f4 h\u00ecnh c\u00f3 c\u1ea5u tr\u00fac, c\u00e1c \u0111\u1ed9i nh\u00f3m v\u1eabn c\u00f3 th\u1ec3 v\u1ea5p ng\u00e3. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng c\u00e1i b\u1eaby ph\u1ed5 bi\u1ebfn s\u1ebd gi\u00fap duy tr\u00ec nh\u1ecbp \u0111\u1ed9 ti\u1ebfn tri\u1ec3n.<\/p>\n<ul>\n<li><strong>M\u00f4 h\u00ecnh h\u00f3a qu\u00e1 m\u1ee9c:<\/strong>C\u1ed1 g\u1eafng m\u00f4 h\u00ecnh h\u00f3a t\u1eebng chi ti\u1ebft m\u1ed9t l\u00fac s\u1ebd d\u1eabn \u0111\u1ebfn t\u00ea li\u1ec7t. B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao v\u00e0 m\u1edf r\u1ed9ng d\u1ea7n d\u1ea7n.<\/li>\n<li><strong>B\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng:<\/strong>Ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c r\u00e0o c\u1ea3n s\u1ebd b\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u0111\u1ecbnh h\u00ecnh m\u00f4i tr\u01b0\u1eddng. H\u00e3y bao g\u1ed3m xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 quy \u0111\u1ecbnh.<\/li>\n<li><strong>Thi\u1ebfu tr\u00e1ch nhi\u1ec7m:<\/strong>Nh\u1eefng m\u1ee5c ti\u00eau kh\u00f4ng c\u00f3 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch c\u1ee5 th\u1ec3 ch\u1ec9 l\u00e0 \u0111\u1ec1 xu\u1ea5t. \u0110\u1ea3m b\u1ea3o m\u1ed7i m\u1ee5c ti\u00eau \u0111\u1ec1u c\u00f3 ng\u01b0\u1eddi ch\u1ee7 r\u00f5 r\u00e0ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/li>\n<li><strong>T\u00e0i li\u1ec7u t\u0129nh:<\/strong>Xem m\u00f4 h\u00ecnh nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m duy nh\u1ea5t m\u1ed9t l\u1ea7n. M\u00f4 h\u00ecnh ph\u1ea3i l\u00e0 t\u00e0i li\u1ec7u s\u1ed1ng \u0111\u1ed9ng, \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo nh\u1eefng thay \u0111\u1ed5i trong kinh doanh.<\/li>\n<li><strong>Nh\u1ea7m l\u1eabn gi\u1eefa k\u1ebf ho\u1ea1ch v\u00e0 m\u1ee5c ti\u00eau:<\/strong>M\u1ed9t k\u1ebf ho\u1ea1ch l\u00e0 c\u00e1ch b\u1ea1n \u0111i \u0111\u1ebfn \u0111\u00f3; m\u1ed9t m\u1ee5c ti\u00eau l\u00e0 n\u01a1i b\u1ea1n \u0111ang h\u01b0\u1edbng t\u1edbi. Gi\u1eef ch\u00fang ri\u00eang bi\u1ec7t \u0111\u1ec3 duy tr\u00ec s\u1ef1 r\u00f5 r\u00e0ng v\u1ec1 \u0111\u00edch \u0111\u1ebfn.<\/li>\n<\/ul>\n<h2>\ud83d\udcc8 Duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n theo th\u1eddi gian<\/h2>\n<p>T\u1ea1o ra s\u1ef1 hi\u1ec3u bi\u1ebft chung kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n duy nh\u1ea5t. \u0110\u00f3 l\u00e0 m\u1ed9t k\u1ef7 lu\u1eadt li\u00ean t\u1ee5c. Khi m\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i, c\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh. Khung BMM h\u1ed7 tr\u1ee3 s\u1ef1 linh ho\u1ea1t n\u00e0y.<\/p>\n<h3>\u0110\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3<\/h3>\n<p>L\u00ean l\u1ecbch \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3 m\u00f4 h\u00ecnh. Trong c\u00e1c bu\u1ed5i h\u1ecdp n\u00e0y, h\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi:<\/p>\n<ul>\n<li>C\u00e1c m\u1ee5c ti\u00eau v\u1eabn c\u00f2n ph\u00f9 h\u1ee3p kh\u00f4ng?<\/li>\n<li>C\u00f3 r\u00e0o c\u1ea3n m\u1edbi xu\u1ea5t hi\u1ec7n kh\u00f4ng?<\/li>\n<li>C\u00e1c ch\u1ec9 s\u1ed1 v\u1eabn ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb ch\u01b0a?<\/li>\n<\/ul>\n<h3>K\u00eanh truy\u1ec1n th\u00f4ng<\/h3>\n<p>Ph\u1ed5 bi\u1ebfn m\u00f4 h\u00ecnh th\u00f4ng qua c\u00e1c b\u00e1o c\u00e1o v\u00e0 b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n \u0111\u1ecbnh k\u1ef3. Khi c\u00e1c b\u00ean li\u00ean quan th\u1ea5y \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi m\u00f4 h\u00ecnh, s\u1ef1 tham gia v\u1eabn duy tr\u00ec \u1edf m\u1ee9c cao. S\u1eed d\u1ee5ng s\u01a1 \u0111\u1ed3 tr\u1ef1c quan \u0111\u1ec3 gi\u1ea3i th\u00edch nh\u1eefng thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c cho nh\u00e2n vi\u00ean m\u1edbi.<\/p>\n<h3>T\u00edch h\u1ee3p v\u1edbi chu k\u1ef3 l\u1eadp k\u1ebf ho\u1ea1ch<\/h3>\n<p>G\u1eafn k\u1ebft c\u00e1c y\u1ebfu t\u1ed1 BMM v\u00e0o c\u00e1c quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch hi\u1ec7n c\u00f3. Khi th\u1ef1c hi\u1ec7n ng\u00e2n s\u00e1ch ho\u1eb7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c, h\u00e3y tham chi\u1ebfu \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh trong m\u00f4 h\u00ecnh. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o ngu\u1ed3n l\u1ef1c ch\u1ea3y v\u1ec1 h\u01b0\u1edbng k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n<h2>\ud83d\udd17 K\u1ebft n\u1ed1i chi\u1ebfn l\u01b0\u1ee3c v\u1edbi th\u1ef1c thi<\/h2>\n<p>Gi\u00e1 tr\u1ecb t\u1ed1i cao c\u1ee7a c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u00e0 s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa \u00fd \u0111\u1ecbnh c\u1ea5p cao v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ea5p th\u1ea5p. Khi m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n vi\u1ebft m\u00e3, h\u1ecd n\u00ean bi\u1ebft m\u1ee5c ti\u00eau kinh doanh n\u00e0o m\u00e0 m\u00e3 \u0111\u00f3 h\u1ed7 tr\u1ee3. Khi m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng thuy\u1ebft ph\u1ee5c, h\u1ecd n\u00ean hi\u1ec3u r\u00e0o c\u1ea3n chi\u1ebfn l\u01b0\u1ee3c m\u00e0 h\u1ecd \u0111ang gi\u00fap v\u01b0\u1ee3t qua.<\/p>\n<p>S\u1ef1 k\u1ebft n\u1ed1i n\u00e0y gi\u1ea3m thi\u1ec3u l\u00e3ng ph\u00ed. N\u1ed7 l\u1ef1c ch\u1ec9 \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3ng g\u00f3p v\u00e0o c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 x\u00e1c \u0111\u1ecbnh. C\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra d\u1ef1a tr\u00ean t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ebfn m\u00f4 h\u00ecnh, thay v\u00ec c\u1ea3m t\u00ednh. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean v\u0103n h\u00f3a qu\u1ea3n l\u00fd d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng.<\/p>\n<h2>\ud83d\udee0\ufe0f B\u1ea3n \u0111\u1ed3 tri\u1ec3n khai<\/h2>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed9i ng\u0169 s\u1eb5n s\u00e0ng \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y, h\u00e3y c\u00e2n nh\u1eafc b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh sau.<\/p>\n<ol>\n<li><strong>\u0110\u00e1nh gi\u00e1 t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i:<\/strong>X\u00e1c \u0111\u1ecbnh n\u01a1i x\u1ea3y ra s\u1ef1 r\u00f2 r\u1ec9 th\u00f4ng tin. V\u1ebd b\u1ea3n \u0111\u1ed3 c\u00e1c m\u1ee5c ti\u00eau hi\u1ec7n c\u00f3 v\u00e0 ki\u1ec3m tra xem ch\u00fang c\u00f3 \u0111\u01b0\u1ee3c ghi ch\u00e9p nh\u1ea5t qu\u00e1n hay kh\u00f4ng.<\/li>\n<li><strong>\u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169:<\/strong>Cung c\u1ea5p \u0111\u00e0o t\u1ea1o v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m BMM. \u0110\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u hi\u1ec3u r\u00f5 thu\u1eadt ng\u1eef.<\/li>\n<li><strong>Th\u1eed nghi\u1ec7m m\u1ed9t d\u1ef1 \u00e1n:<\/strong>Ch\u1ecdn m\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh ho\u1eb7c m\u1ed9t d\u1ef1 \u00e1n duy nh\u1ea5t \u0111\u1ec3 m\u00f4 h\u00ecnh h\u00f3a tr\u01b0\u1edbc. Th\u00e0nh c\u00f4ng \u1edf \u0111\u00e2y s\u1ebd t\u1ea1o ni\u1ec1m tin cho vi\u1ec7c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i h\u01a1n.<\/li>\n<li><strong>Thi\u1ebft l\u1eadp qu\u1ea3n tr\u1ecb:<\/strong> X\u00e1c \u0111\u1ecbnh ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m duy tr\u00ec m\u00f4 h\u00ecnh. T\u1ea1o quy tr\u00ecnh qu\u1ea3n l\u00fd thay \u0111\u1ed5i cho c\u00e1c c\u1eadp nh\u1eadt.<\/li>\n<li><strong>M\u1edf r\u1ed9ng t\u1eebng b\u01b0\u1edbc:<\/strong> M\u1edf r\u1ed9ng m\u00f4 h\u00ecnh sang c\u00e1c khu v\u1ef1c kh\u00e1c trong doanh nghi\u1ec7p khi th\u1eed nghi\u1ec7m ban \u0111\u1ea7u ch\u1ee9ng minh hi\u1ec7u qu\u1ea3.<\/li>\n<\/ol>\n<h2>\ud83c\udf1f K\u1ebft lu\u1eadn<\/h2>\n<p>\u0110\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft chung v\u1ec1 m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t n\u0103ng l\u1ef1c then ch\u1ed1t \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c tr\u01b0\u1edfng th\u00e0nh n\u00e0o. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cung c\u1ea5p c\u1ea5u tr\u00fac v\u00e0 ng\u00f4n ng\u1eef c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c b\u00ean li\u00ean quan \u0111a d\u1ea1ng. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c ch\u1ee7 th\u1ec3, m\u1ee5c ti\u00eau, r\u00e0o c\u1ea3n v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng, c\u00e1c \u0111\u1ed9i nh\u00f3m c\u00f3 th\u1ec3 chuy\u1ec3n t\u1eeb nh\u1eefng n\u1ed7 l\u1ef1c r\u1eddi r\u1ea1c sang th\u1ef1c thi th\u1ed1ng nh\u1ea5t. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi k\u1ef7 lu\u1eadt v\u00e0 h\u1ee3p t\u00e1c, nh\u01b0ng k\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng h\u01a1n h\u01b0\u1edbng t\u1edbi gi\u00e1 tr\u1ecb. Nh\u1eefng t\u1ed5 ch\u1ee9c n\u1eafm v\u1eefng s\u1ef1 \u0111\u1ed3ng b\u1ed9 n\u00e0y s\u1ebd c\u00f3 l\u1ee3i th\u1ebf \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng trong th\u1ecb tr\u01b0\u1eddng ph\u1ee9c t\u1ea1p v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 nh\u1ea5t qu\u00e1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o l\u1eadp k\u1ebf ho\u1ea1ch; n\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 th\u1ed1ng nh\u1ea5t. Khi c\u00e1c b\u00ean li\u00ean quan ho\u1ea1t \u0111\u1ed9ng v\u1edbi nh\u1eefng c\u00e1ch hi\u1ec3u&hellip;<\/p>\n","protected":false},"author":1,"featured_media":258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"H\u01b0\u1edbng d\u1eabn BMM: T\u1ea1o s\u1ef1 hi\u1ec3u bi\u1ebft chung v\u1ec1 m\u1ee5c ti\u00eau \ud83c\udfaf","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c b\u00ean li\u00ean quan v\u00e0 l\u00e0m r\u00f5 m\u1ee5c ti\u00eau. M\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n cho vi\u1ec7c th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ki\u1ebfn tr\u00fac kinh doanh.","inline_featured_image":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[12],"tags":[5,11],"class_list":["post-257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-motivation-model","tag-academic","tag-business-motivation-model"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u01b0\u1edbng d\u1eabn BMM: T\u1ea1o s\u1ef1 hi\u1ec3u bi\u1ebft chung v\u1ec1 m\u1ee5c ti\u00eau \ud83c\udfaf<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c b\u00ean li\u00ean quan v\u00e0 l\u00e0m r\u00f5 m\u1ee5c ti\u00eau. 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