{"id":255,"date":"2026-03-25T15:03:51","date_gmt":"2026-03-25T15:03:51","guid":{"rendered":"https:\/\/www.go-notes.com\/vn\/establishing-accountability-it-projects-business-motivation-model\/"},"modified":"2026-03-25T15:03:51","modified_gmt":"2026-03-25T15:03:51","slug":"establishing-accountability-it-projects-business-motivation-model","status":"publish","type":"post","link":"https:\/\/www.go-notes.com\/vn\/establishing-accountability-it-projects-business-motivation-model\/","title":{"rendered":"M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh: X\u00e2y d\u1ef1ng tr\u00e1ch nhi\u1ec7m trong c\u00e1c D\u1ef1 \u00e1n CNTT"},"content":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh ph\u1ee9c t\u1ea1p c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin, c\u00e1c d\u1ef1 \u00e1n th\u01b0\u1eddng b\u1ecb \u0111\u00ecnh tr\u1ec7 kh\u00f4ng ph\u1ea3i do thi\u1ebfu n\u0103ng l\u1ef1c k\u1ef9 thu\u1eadt, m\u00e0 do thi\u1ebfu m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng v\u00e0 tr\u00e1ch nhi\u1ec7m s\u1edf h\u1eefu. Khi c\u00e1c b\u00ean li\u00ean quan ho\u1ea1t \u0111\u1ed9ng v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft kh\u00e1c nhau v\u1ec1 m\u1ee5c ti\u00eau, tr\u00e1ch nhi\u1ec7m tr\u1edf n\u00ean ph\u00e2n m\u1ea3nh. \u0110\u00e2y ch\u00ednh l\u00e0 n\u01a1i m\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho \u0111i\u1ec1u g\u00ec, v\u00e0 t\u1ea1i sao. B\u1eb1ng c\u00e1ch \u0111\u1ed3ng b\u1ed9 h\u00f3a m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c v\u1edbi th\u1ef1c thi, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t khung n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c d\u1ef1 \u00e1n CNTT.<\/p>\n<p>H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 c\u00e1ch t\u1eadn d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ec3 thi\u1ebft l\u1eadp tr\u00e1ch nhi\u1ec7m r\u00f5 r\u00e0ng. Ch\u00fang ta s\u1ebd xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a m\u00f4 h\u00ecnh, ph\u00e2n t\u00edch m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c vai tr\u00f2 trong d\u1ef1 \u00e1n, v\u00e0 cung c\u1ea5p c\u00e1c b\u01b0\u1edbc h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 tri\u1ec3n khai. Tr\u1ecdng t\u00e2m v\u1eabn l\u00e0 s\u1ef1 r\u00f5 r\u00e0ng, s\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u00e0 k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 c\u1ee5 th\u1ec3 c\u1ee7a nh\u00e0 cung c\u1ea5p.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Cartoon infographic illustrating the Business Motivation Model (BMM) framework for establishing accountability in IT projects. Shows the core BMM elements flow: Wants (strategic desires), Needs (requirements), Ends (measurable goals), Means (execution tactics), and Influences (risks\/opportunities), each mapped to accountable roles like Executive Sponsor, Product Owner, Project Manager, and Tech Team. Features a 4-phase implementation roadmap (Discovery, Definition, Integration, Monitoring), accountability badge mappings, and key metrics guidance with leading\/lagging indicators. Designed in vibrant cartoon style with icons, color-coded sections, and clear English labels to help IT leaders align business motivation with technical execution and prevent common pitfalls like scope creep, blame shifting, and disconnected metrics.\" decoding=\"async\" src=\"https:\/\/www.go-notes.com\/wp-content\/uploads\/2026\/03\/bmm-accountability-it-projects-infographic.jpg\"\/><\/figure>\n<\/div>\n<h2>Hi\u1ec3u r\u00f5 v\u1ec1 M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \ud83e\udde0<\/h2>\n<p>M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh l\u00e0 m\u1ed9t khung chu\u1ea9n h\u00f3a \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1c y\u00eau c\u1ea7u kinh doanh v\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y t\u1ed5 ch\u1ee9c. M\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n nh\u1eb1m l\u1ea5p \u0111\u1ea7y kho\u1ea3ng c\u00e1ch gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 tri\u1ec3n khai CNTT. Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o quy tr\u00ecnh hay d\u1eef li\u1ec7u, BMM t\u1eadp trung v\u00e0o<em>t\u1ea1i sao<\/em>c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n<p>\u1ede c\u1ed1t l\u00f5i, m\u00f4 h\u00ecnh ph\u00e2n bi\u1ec7t gi\u1eefa<strong>m\u1ee5c ti\u00eau<\/strong> (m\u1ee5c ti\u00eau) v\u00e0<strong>ph\u01b0\u01a1ng ti\u1ec7n<\/strong> (c\u00e1ch th\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang). S\u1ef1 ph\u00e2n bi\u1ec7t n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi tr\u00e1ch nhi\u1ec7m. N\u1ebfu m\u1ed9t \u0111\u1ed9i d\u1ef1 \u00e1n bi\u1ebft m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng nh\u01b0ng kh\u00f4ng r\u00f5 ph\u01b0\u01a1ng ti\u1ec7n, ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i, th\u00ec sai s\u00f3t s\u1ebd x\u1ea3y ra.<\/p>\n<h3>C\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a BMM<\/h3>\n<ul>\n<li><strong>Mu\u1ed1n:<\/strong>K\u1ebft qu\u1ea3 mong mu\u1ed1n ho\u1eb7c nh\u1eefng thay \u0111\u1ed5i m\u00e0 t\u1ed5 ch\u1ee9c h\u01b0\u1edbng t\u1edbi. \u0110\u00e2y l\u00e0 nh\u1eefng mong mu\u1ed1n c\u1ea5p cao.<\/li>\n<li><strong>C\u1ea7n:<\/strong>C\u00e1c \u0111i\u1ec1u ki\u1ec7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u mong mu\u1ed1n. \u0110\u00e2y l\u00e0 c\u00e1c y\u00eau c\u1ea7u ch\u1ee9c n\u0103ng ho\u1eb7c v\u1eadn h\u00e0nh.<\/li>\n<li><strong>M\u1ee5c ti\u00eau:<\/strong>C\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c r\u00fat ra t\u1eeb c\u00e1c nhu c\u1ea7u. \u0110\u00e2y l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/li>\n<li><strong>Ph\u01b0\u01a1ng ti\u1ec7n:<\/strong>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt v\u00e0 n\u0103ng l\u1ef1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. \u0110\u00e2y l\u00e0 t\u1ea7ng th\u1ef1c thi.<\/li>\n<li><strong>\u1ea2nh h\u01b0\u1edfng:<\/strong>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, ch\u1eb3ng h\u1ea1n nh\u01b0 r\u1ee7i ro ho\u1eb7c c\u01a1 h\u1ed9i.<\/li>\n<li><strong>C\u00e1c b\u00ean li\u00ean quan:<\/strong>C\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m c\u00f3 l\u1ee3i \u00edch li\u00ean quan \u0111\u1ebfn k\u1ebft qu\u1ea3.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o CNTT c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i d\u00f2ng m\u00e3, m\u1ed7i v\u00f2ng sprint v\u00e0 m\u1ed7i l\u1ea7n tri\u1ec3n khai \u0111\u1ec1u c\u00f3 th\u1ec3 truy xu\u1ea5t v\u1ec1 m\u1ed9t mong mu\u1ed1n ho\u1eb7c nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<h2>Kho\u1ea3ng tr\u1ed1ng Tr\u00e1ch nhi\u1ec7m trong c\u00e1c D\u1ef1 \u00e1n CNTT \ud83d\udcc9<\/h2>\n<p>Tr\u00e1ch nhi\u1ec7m trong CNTT th\u01b0\u1eddng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi s\u1ef1 m\u01a1 h\u1ed3. M\u1ed9t t\u00ecnh hu\u1ed1ng ph\u1ed5 bi\u1ebfn l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh y\u00eau c\u1ea7u m\u1ed9t t\u00ednh n\u0103ng m\u00e0 kh\u00f4ng x\u00e1c \u0111\u1ecbnh r\u00f5 gi\u00e1 tr\u1ecb kinh doanh. \u0110\u1ed9i CNTT x\u00e2y d\u1ef1ng t\u00ednh n\u0103ng \u0111\u00f3, nh\u01b0ng khi gi\u00e1 tr\u1ecb kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ea1o ra, d\u1ef1 \u00e1n b\u1ecb coi l\u00e0 th\u1ea5t b\u1ea1i. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra v\u00ec<em>tr\u00e1ch nhi\u1ec7m v\u1ec1 gi\u00e1 tr\u1ecb<\/em>ch\u01b0a bao gi\u1edd \u0111\u01b0\u1ee3c giao cho ai.<\/p>\n<p>Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n truy\u1ec1n th\u1ed1ng t\u1eadp trung v\u00e0o ph\u1ea1m vi, th\u1eddi gian v\u00e0 chi ph\u00ed. M\u1eb7c d\u00f9 quan tr\u1ecdng, nh\u01b0ng nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f4ng \u0111\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau kinh doanh \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng. M\u00f4 h\u00ecnh \u0111\u1ed9ng l\u1ef1c kinh doanh (BMM) chuy\u1ec3n h\u01b0\u1edbng t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb.<\/p>\n<h3>C\u00e1c tri\u1ec7u ch\u1ee9ng ph\u1ed5 bi\u1ebfn c\u1ee7a tr\u00e1ch nhi\u1ec7m y\u1ebfu k\u00e9m<\/h3>\n<ul>\n<li><strong>M\u1ee5c ti\u00eau thay \u0111\u1ed5i:<\/strong>Y\u00eau c\u1ea7u thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean m\u00e0 kh\u00f4ng hi\u1ec3u r\u00f5 t\u00e1c \u0111\u1ed9ng n\u1ec1n t\u1ea3ng \u0111\u1ed1i v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<li><strong>Chuy\u1ec3n tr\u00e1ch nhi\u1ec7m:<\/strong>Khi x\u1ea3y ra ch\u1eadm tr\u1ec5, b\u1ed9 ph\u1eadn kinh doanh \u0111\u1ed5 l\u1ed7i cho IT, v\u00e0 IT l\u1ea1i \u0111\u1ed5 l\u1ed7i cho b\u1ed9 ph\u1eadn kinh doanh v\u00ec y\u00eau c\u1ea7u kh\u00f4ng r\u00f5 r\u00e0ng.<\/li>\n<li><strong>Thi\u1ebfu s\u1ef1 s\u1edf h\u1eefu:<\/strong>Kh\u00f4ng c\u00f3 c\u00e1 nh\u00e2n n\u00e0o ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t k\u1ebft qu\u1ea3 kinh doanh c\u1ee5 th\u1ec3.<\/li>\n<li><strong>C\u00e1c ch\u1ec9 s\u1ed1 t\u00e1ch bi\u1ec7t:<\/strong>Th\u00e0nh c\u00f4ng c\u1ee7a IT \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh ho\u1eb7c t\u1ed1c \u0111\u1ed9 giao h\u00e0ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i do doanh thu kinh doanh hay l\u1ee3i \u00edch v\u1ec1 hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<p>S\u1eed d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh gi\u00fap gi\u1ea3i quy\u1ebft nh\u1eefng tri\u1ec7u ch\u1ee9ng n\u00e0y b\u1eb1ng c\u00e1ch bu\u1ed9c ph\u1ea3i c\u00f3 cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1ec1<em>t\u1ea1i sao<\/em> d\u1ef1 \u00e1n t\u1ed3n t\u1ea1i tr\u01b0\u1edbc khi th\u1ea3o lu\u1eadn v\u1ec1<em>l\u00e0m th\u1ebf n\u00e0o<\/em> n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng.<\/p>\n<h2>Li\u00ean k\u1ebft BMM v\u1edbi tr\u00e1ch nhi\u1ec7m \ud83d\uddfa\ufe0f<\/h2>\n<p>\u0110\u1ec3 thi\u1ebft l\u1eadp tr\u00e1ch nhi\u1ec7m, c\u1ea7n ph\u1ea3i li\u00ean k\u1ebft c\u00e1c \u0111\u1ed9ng l\u1ef1c tr\u1eebu t\u01b0\u1ee3ng c\u1ee7a doanh nghi\u1ec7p v\u1edbi c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 c\u1ee7a \u0111\u1ed9i ng\u0169 IT. Vi\u1ec7c li\u00ean k\u1ebft n\u00e0y t\u1ea1o ra m\u1ed9t chu\u1ed7i tr\u00e1ch nhi\u1ec7m minh b\u1ea1ch \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan.<\/p>\n<h3>X\u00e1c \u0111\u1ecbnh vai tr\u00f2 th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a BMM<\/h3>\n<p>M\u1ed7i y\u1ebfu t\u1ed1 c\u1ee7a BMM t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ed9t lo\u1ea1i tr\u00e1ch nhi\u1ec7m c\u1ee5 th\u1ec3. B\u1ea3ng sau \u0111\u00e2y n\u00eau r\u00f5 c\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a th\u00e0nh vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m trong d\u1ef1 \u00e1n.<\/p>\n<table>\n<thead>\n<tr>\n<th>Y\u1ebfu t\u1ed1 BMM<\/th>\n<th>Tr\u1ecdng t\u00e2m tr\u00e1ch nhi\u1ec7m<\/th>\n<th>Vai tr\u00f2 \u0111i\u1ec3n h\u00ecnh<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Mu\u1ed1n<\/strong><\/td>\n<td>\u0110\u1ecbnh ngh\u0129a gi\u00e1 tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/td>\n<td>Ng\u01b0\u1eddi b\u1ea3o tr\u1ee3 c\u1ea5p cao \/ Ch\u1ee7 s\u1edf h\u1eefu kinh doanh<\/td>\n<\/tr>\n<tr>\n<td><strong>C\u1ea7n<\/strong><\/td>\n<td>R\u00f5 r\u00e0ng v\u1ec1 y\u00eau c\u1ea7u<\/td>\n<td>Ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m \/ Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch kinh doanh<\/td>\n<\/tr>\n<tr>\n<td><strong>M\u1ee5c ti\u00eau<\/strong><\/td>\n<td>Th\u00e0nh t\u1ef1u m\u1ee5c ti\u00eau<\/td>\n<td>Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n \/ Tr\u01b0\u1edfng nh\u00f3m giao h\u00e0ng<\/td>\n<\/tr>\n<tr>\n<td><strong>Ph\u01b0\u01a1ng ti\u1ec7n<\/strong><\/td>\n<td>Tri\u1ec3n khai v\u00e0 Ch\u1ea5t l\u01b0\u1ee3ng<\/td>\n<td>Tr\u01b0\u1edfng nh\u00f3m \/ Ki\u1ebfn tr\u00fac s\u01b0<\/td>\n<\/tr>\n<tr>\n<td><strong>\u1ea2nh h\u01b0\u1edfng<\/strong><\/td>\n<td>Qu\u1ea3n l\u00fd r\u1ee7i ro<\/td>\n<td>Gi\u00e1m \u0111\u1ed1c r\u1ee7i ro \/ Chuy\u00ean vi\u00ean tu\u00e2n th\u1ee7<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Ma tr\u1eadn n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng v\u1edbi m\u1ed7i m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ec1u c\u00f3 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m c\u1ee5 th\u1ec3. N\u00f3 ng\u0103n ch\u1eb7n t\u00ecnh tr\u1ea1ng \u0111\u1eb7t m\u1ee5c ti\u00eau nh\u01b0ng kh\u00f4ng ai \u0111\u01b0\u1ee3c giao nhi\u1ec7m v\u1ee5 theo d\u00f5i vi\u1ec7c th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n<h2>M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c v\u00e0 M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng \ud83c\udfaf<\/h2>\n<p>M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u cho tr\u00e1ch nhi\u1ec7m. Trong c\u00e1c d\u1ef1 \u00e1n CNTT, \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng b\u1ecb m\u1ea5t trong ng\u00f4n ng\u1eef chuy\u00ean m\u00f4n k\u1ef9 thu\u1eadt. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh y\u00eau c\u1ea7u r\u1eb1ng m\u1ed7i d\u1ef1 \u00e1n ph\u1ea3i b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t tuy\u00ean b\u1ed1 r\u00f5 r\u00e0ng v\u1ec1<strong>M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng<\/strong>.<\/p>\n<p>M\u1ed9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng ph\u1ea3i c\u1ee5 th\u1ec3 v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. V\u00ed d\u1ee5, thay v\u00ec n\u00f3i \u201cN\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u201d, m\u1ed9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng n\u00ean l\u00e0 \u201cGi\u1ea3m th\u1eddi gian x\u1eed l\u00fd v\u00e9 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng xu\u1ed1ng 20% trong v\u00f2ng s\u00e1u th\u00e1ng.\u201d<\/p>\n<h3>C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng<\/h3>\n<ul>\n<li><strong>X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m \u0111au doanh nghi\u1ec7p:<\/strong>Hi\u1ec7u su\u1ea5t k\u00e9m ho\u1eb7c kho\u1ea3ng c\u00e1ch hi\u1ec7n t\u1ea1i l\u00e0 g\u00ec?<\/li>\n<li><strong>\u0110o l\u01b0\u1eddng tr\u1ea1ng th\u00e1i mong mu\u1ed1n:<\/strong>Th\u00e0nh c\u00f4ng s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 m\u1eb7t con s\u1ed1?<\/li>\n<li><strong>Giao tr\u00e1ch nhi\u1ec7m:<\/strong>Ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea3m b\u1ea3o con s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n?<\/li>\n<li><strong>X\u00e1c minh t\u00ednh kh\u1ea3 thi:<\/strong>C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n hi\u1ec7n t\u1ea1i c\u00f3 h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau n\u00e0y kh\u00f4ng?<\/li>\n<\/ul>\n<p>Khi c\u00e1c m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng, \u0111\u1ed9i ng\u0169 CNTT s\u1ebd c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. Tr\u00e1ch nhi\u1ec7m kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 \u2018x\u00e2y d\u1ef1ng ph\u1ea7n m\u1ec1m\u2019; m\u00e0 l\u00e0 \u2018\u0111\u1ea1t \u0111\u01b0\u1ee3c vi\u1ec7c gi\u1ea3m th\u1eddi gian x\u1eed l\u00fd v\u00e9\u2019. S\u1ef1 ph\u00e2n bi\u1ec7t n\u00e0y trao quy\u1ec1n cho \u0111\u1ed9i ng\u0169 \u0111\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ch\u1ec9 s\u1ed1, thay v\u00ec ch\u1ec9 tu\u00e2n theo m\u1ed9t b\u1ea3n m\u00f4 t\u1ea3.<\/p>\n<h2>Vai tr\u00f2 c\u1ee7a c\u00e1c b\u00ean li\u00ean quan v\u00e0 \u1ea3nh h\u01b0\u1edfng \ud83d\udc65<\/h2>\n<p>C\u00e1c b\u00ean li\u00ean quan trong c\u00e1c d\u1ef1 \u00e1n CNTT kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng ng\u01b0\u1eddi quan s\u00e1t th\u1ee5 \u0111\u1ed9ng. Trong khung BMM, h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi tham gia t\u00edch c\u1ef1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a d\u1ef1 \u00e1n. Vi\u1ec7c hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t<em>B\u00ean li\u00ean quan<\/em>v\u00e0 m\u1ed9t<em>Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng<\/em>l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu cho tr\u00e1ch nhi\u1ec7m.<\/p>\n<p><strong>C\u00e1c b\u00ean li\u00ean quan<\/strong> c\u00f3 l\u1ee3i \u00edch thi\u1ebft th\u1ef1c v\u00e0o k\u1ebft qu\u1ea3. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1ea3m nh\u1eadn tr\u1ef1c ti\u1ebfp t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c M\u1ee5c ti\u00eau.<strong>Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/strong> c\u00f3 quy\u1ec1n l\u1ef1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Ph\u01b0\u01a1ng ti\u1ec7n ho\u1eb7c M\u1ee5c ti\u00eau, nh\u01b0ng c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i g\u00e1nh ch\u1ecbu h\u1ec7 qu\u1ea3 tr\u1ef1c ti\u1ebfp t\u1eeb k\u1ebft qu\u1ea3.<\/p>\n<h3>Qu\u1ea3n l\u00fd c\u00e1c \u1ea3nh h\u01b0\u1edfng<\/h3>\n<p>Tr\u00e1ch nhi\u1ec7m \u0111\u00f2i h\u1ecfi ph\u1ea3i qu\u1ea3n l\u00fd c\u00e1c \u1ea3nh h\u01b0\u1edfng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. M\u1ed9t s\u1ed1 \u1ea3nh h\u01b0\u1edfng l\u00e0 t\u00edch c\u1ef1c (c\u01a1 h\u1ed9i), trong khi nh\u1eefng \u1ea3nh h\u01b0\u1edfng kh\u00e1c l\u00e0 ti\u00eau c\u1ef1c (r\u1ee7i ro). M\u1ed9t tri\u1ec3n khai BMM v\u1eefng ch\u1eafc s\u1ebd theo d\u00f5i c\u00e1c \u1ea3nh h\u01b0\u1edfng n\u00e0y m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng.<\/p>\n<ul>\n<li><strong>X\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng:<\/strong> Li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c b\u00ean c\u00f3 th\u1ec3 thay \u0111\u1ed5i ph\u1ea1m vi ho\u1eb7c ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n.<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng:<\/strong> X\u00e1c \u0111\u1ecbnh c\u00e1ch h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c M\u1ee5c ti\u00eau.<\/li>\n<li><strong>X\u00e1c \u0111\u1ecbnh quy\u1ec1n ki\u1ec3m so\u00e1t:<\/strong> X\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u00e0o c\u00f3 quy\u1ec1n ra quy\u1ebft \u0111\u1ecbnh v\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u00e0o ch\u1ec9 \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn.<\/li>\n<li><strong>T\u00e0i li\u1ec7u h\u00f3a c\u00e1c m\u1ed1i quan h\u1ec7:<\/strong> T\u1ea1o b\u1ea3n \u0111\u1ed3 tr\u1ef1c quan cho th\u1ea5y ai \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111i\u1ec1u g\u00ec.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch t\u00e0i li\u1ec7u h\u00f3a c\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c ng\u0103n ch\u1eb7n hi\u1ec7n t\u01b0\u1ee3ng m\u1edf r\u1ed9ng ph\u1ea1m vi t\u1eeb c\u00e1c ngu\u1ed3n kh\u00f4ng \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n. N\u1ebfu m\u1ed9t b\u00ean li\u00ean quan y\u00eau c\u1ea7u thay \u0111\u1ed5i, \u0111\u1ed9i ng\u0169 c\u00f3 th\u1ec3 truy xu\u1ea5t y\u00eau c\u1ea7u \u0111\u00f3 tr\u1edf l\u1ea1i c\u1ea5u tr\u00fac BMM \u0111\u1ec3 xem n\u00f3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c M\u1ee5c ti\u00eau ban \u0111\u1ea7u hay kh\u00f4ng. N\u1ebfu kh\u00f4ng, y\u00eau c\u1ea7u \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed \u0111\u1ed1i v\u1edbi c\u00e1c m\u1ee5c ti\u00eau ch\u00ednh.<\/p>\n<h2>Chi\u1ebfn thu\u1eadt v\u00e0 N\u0103ng l\u1ef1c trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n \ud83d\udee0\ufe0f<\/h2>\n<p>Sau khi c\u00e1c M\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh v\u00e0 c\u00e1c \u1ea3nh h\u01b0\u1edfng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd, tr\u1ecdng t\u00e2m chuy\u1ec3n sang<strong>Ph\u01b0\u01a1ng ti\u1ec7n<\/strong>. Ph\u01b0\u01a1ng ti\u1ec7n \u0111\u01b0\u1ee3c chia th\u00e0nh<strong>Chi\u1ebfn thu\u1eadt<\/strong> (k\u1ebf ho\u1ea1ch c\u1ea5p cao) v\u00e0<strong>N\u0103ng l\u1ef1c<\/strong> (nh\u1eefng n\u0103ng l\u1ef1c c\u1ee5 th\u1ec3 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n).<\/p>\n<p>Tr\u00e1ch nhi\u1ec7m trong giai \u0111o\u1ea1n n\u00e0y thu\u1ed9c v\u1ec1 c\u00e1c \u0111\u1ed9i th\u1ef1c hi\u1ec7n. Tuy nhi\u00ean, h\u1ecd ph\u1ea3i hi\u1ec3u c\u00e1ch c\u00e1c chi\u1ebfn thu\u1eadt c\u1ee7a m\u00ecnh li\u00ean k\u1ebft v\u1edbi c\u00e1c M\u1ee5c ti\u00eau. M\u1ed9t chi\u1ebfn thu\u1eadt tr\u00f4ng t\u1ed1t khi t\u00e1ch bi\u1ec7t c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i n\u1ebfu n\u00f3 kh\u00f4ng h\u1ed7 tr\u1ee3 nhu c\u1ea7u t\u1ed5ng th\u1ec3.<\/p>\n<h3>\u0110\u1ed3ng b\u1ed9 h\u00f3a N\u0103ng l\u1ef1c<\/h3>\n<p>N\u0103ng l\u1ef1c \u0111\u1ea1i di\u1ec7n cho c\u00e1c k\u1ef9 n\u0103ng, ngu\u1ed3n l\u1ef1c v\u00e0 c\u00f4ng ngh\u1ec7 s\u1eb5n c\u00f3. N\u1ebfu m\u1ed9t d\u1ef1 \u00e1n c\u00f3 c\u00e1c M\u1ee5c ti\u00eau tham v\u1ecdng nh\u01b0ng thi\u1ebfu c\u00e1c N\u0103ng l\u1ef1c c\u1ea7n thi\u1ebft, tr\u00e1ch nhi\u1ec7m ph\u1ea3i gi\u1ea3i quy\u1ebft kho\u1ea3ng tr\u1ed1ng n\u00e0y. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 ngh\u0129a l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o, tuy\u1ec3n d\u1ee5ng ho\u1eb7c mua c\u00f4ng c\u1ee5 m\u1edbi.<\/p>\n<p>Tr\u00e1ch nhi\u1ec7m c\u1ee7a l\u00e3nh \u0111\u1ea1o d\u1ef1 \u00e1n l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng Ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ee7 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c M\u1ee5c ti\u00eau. N\u1ebfu thi\u1ebfu N\u0103ng l\u1ef1c, c\u00e1c M\u1ee5c ti\u00eau ph\u1ea3i \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh, ho\u1eb7c N\u0103ng l\u1ef1c ph\u1ea3i \u0111\u01b0\u1ee3c thu th\u1eadp. B\u1ecf qua \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i.<\/p>\n<h3>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf \u00e1p d\u1ee5ng<\/h3>\n<p>H\u00e3y xem x\u00e9t m\u1ed9t d\u1ef1 \u00e1n di d\u1eddi. M\u1ee5c ti\u00eau<strong>M\u1ee5c ti\u00eau<\/strong> l\u00e0 gi\u1ea3m chi ph\u00ed c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng xu\u1ed1ng 30%. V\u00e0<strong>C\u1ea7n<\/strong> l\u00e0 di d\u1eddi c\u00e1c h\u1ec7 th\u1ed1ng c\u0169 l\u00ean \u0111\u00e1m m\u00e2y. Nh\u1eefng <strong>Chi\u1ebfn thu\u1eadt<\/strong> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c di d\u1eddi theo t\u1eebng giai \u0111o\u1ea1n. Nh\u1eefng <strong>N\u0103ng l\u1ef1c<\/strong> l\u00e0 chuy\u00ean m\u00f4n c\u1ee7a \u0111\u1ed9i DevOps v\u1ec1 ki\u1ebfn tr\u00fac \u0111\u00e1m m\u00e2y.<\/p>\n<p>N\u1ebfu \u0111\u1ed9i DevOps thi\u1ebfu chuy\u00ean m\u00f4n v\u1ec1 \u0111\u00e1m m\u00e2y, th\u00ec N\u0103ng l\u1ef1c s\u1ebd kh\u00f4ng \u0111\u1ee7. Tr\u00e1ch nhi\u1ec7m \u1edf \u0111\u00e2y thu\u1ed9c v\u1ec1 l\u00e3nh \u0111\u1ea1o, ph\u1ea3i \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 ho\u1eb7c thu\u00ea c\u00e1c chuy\u00ean gia b\u00ean ngo\u00e0i tr\u01b0\u1edbc khi d\u1ef1 \u00e1n b\u1eaft \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y ng\u0103n ng\u1eeba vi\u1ec7c \u0111\u1ed5 l\u1ed7i cho nhau sau n\u00e0y khi chi ph\u00ed kh\u00f4ng gi\u1ea3m.<\/p>\n<h2>C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai cho tr\u00e1ch nhi\u1ec7m \ud83d\ude80<\/h2>\n<p>Vi\u1ec7c t\u00edch h\u1ee3p M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh v\u00e0o c\u00e1c quy tr\u00ecnh IT hi\u1ec7n c\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u x\u1ea3y ra trong m\u1ed9t \u0111\u00eam, m\u00e0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111i\u1ec1u ch\u1ec9nh d\u1ea7n d\u1ea7n.<\/p>\n<h3>Giai \u0111o\u1ea1n 1: Ph\u00e1t hi\u1ec7n v\u00e0 b\u1ea3n \u0111\u1ed3 h\u00f3a<\/h3>\n<ul>\n<li>T\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i l\u00e0m vi\u1ec7c c\u00f9ng c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o kinh doanh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh Mong mu\u1ed1n v\u00e0 C\u1ea7n thi\u1ebft.<\/li>\n<li>T\u00e0i li\u1ec7u h\u00f3a c\u00e1c m\u1ee5c ti\u00eau d\u1ef1 \u00e1n hi\u1ec7n t\u1ea1i v\u00e0 so s\u00e1nh ch\u00fang v\u1edbi c\u00e1c Mong mu\u1ed1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c kho\u1ea3ng tr\u1ed1ng n\u01a1i c\u00e1c d\u1ef1 \u00e1n t\u1ed3n t\u1ea1i m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 g\u1eafn k\u1ebft chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng.<\/li>\n<\/ul>\n<h3>Giai \u0111o\u1ea1n 2: X\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n c\u00f4ng<\/h3>\n<ul>\n<li>Ch\u00ednh th\u1ee9c h\u00f3a c\u00e1c M\u1ee5c \u0111\u00edch cho t\u1ea5t c\u1ea3 c\u00e1c d\u1ef1 \u00e1n \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<li>Ph\u00e2n c\u00f4ng ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m c\u1ee5 th\u1ec3 cho t\u1eebng y\u1ebfu t\u1ed1 M\u1ee5c \u0111\u00edch v\u00e0 Ph\u01b0\u01a1ng ti\u1ec7n.<\/li>\n<li>T\u1ea1o ra m\u1ed9t t\u1eeb v\u1ef1ng chung cho Mong mu\u1ed1n, C\u1ea7n thi\u1ebft v\u00e0 M\u1ee5c \u0111\u00edch trong to\u00e0n t\u1ed5 ch\u1ee9c.<\/li>\n<\/ul>\n<h3>Giai \u0111o\u1ea1n 3: T\u00edch h\u1ee3p v\u00e0o quy tr\u00ecnh l\u00e0m vi\u1ec7c<\/h3>\n<ul>\n<li>Bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 BMM trong c\u00e1c v\u0103n ki\u1ec7n d\u1ef1 \u00e1n.<\/li>\n<li>C\u1eadp nh\u1eadt b\u00e1o c\u00e1o t\u00ecnh tr\u1ea1ng \u0111\u1ec3 th\u1ec3 hi\u1ec7n ti\u1ebfn \u0111\u1ed9 theo M\u1ee5c \u0111\u00edch, ch\u1ee9 kh\u00f4ng ch\u1ec9 theo c\u00e1c nhi\u1ec7m v\u1ee5.<\/li>\n<li>Xem x\u00e9t l\u1ea1i c\u00e1c Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng th\u01b0\u1eddng xuy\u00ean trong c\u00e1c bu\u1ed5i \u0111\u00e1nh gi\u00e1 sprint ho\u1eb7c giai \u0111o\u1ea1n.<\/li>\n<\/ul>\n<h3>Giai \u0111o\u1ea1n 4: Gi\u00e1m s\u00e1t li\u00ean t\u1ee5c<\/h3>\n<ul>\n<li>Thi\u1ebft l\u1eadp m\u1ed9t v\u00f2ng ph\u1ea3n h\u1ed3i n\u01a1i c\u00e1c k\u1ebft qu\u1ea3 kinh doanh \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng sau tri\u1ec3n khai.<\/li>\n<li>\u0110i\u1ec1u ch\u1ec9nh c\u00e1c M\u1ee5c \u0111\u00edch n\u1ebfu m\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3.<\/li>\n<li>\u0110\u1ea3m b\u1ea3o nh\u1eefng ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n<h2>Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn v\u00e0 r\u1ee7i ro \u26a0\ufe0f<\/h2>\n<p>M\u1eb7c d\u00f9 M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3, nh\u01b0ng vi\u1ec7c tri\u1ec3n khai kh\u00f4ng thi\u1ebfu th\u00e1ch th\u1ee9c. C\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn \u0111\u1ec3 tr\u00e1nh l\u00e0m suy y\u1ebfu khung tr\u00e1ch nhi\u1ec7m.<\/p>\n<h3>Sai l\u1ea7m 1: Qu\u00e1 ph\u1ee9c t\u1ea1p<\/h3>\n<p>BMM c\u00f3 th\u1ec3 tr\u1edf n\u00ean qu\u00e1 ph\u1ee9c t\u1ea1p n\u1ebfu m\u1ecdi chi ti\u1ebft nh\u1ecf \u0111\u1ec1u \u0111\u01b0\u1ee3c b\u1ea3n \u0111\u1ed3 h\u00f3a. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1eadp trung v\u00e0o c\u00e1c m\u1ed1i li\u00ean h\u1ec7 chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao tr\u01b0\u1edbc. N\u1ebfu m\u00f4 h\u00ecnh tr\u1edf n\u00ean qu\u00e1 n\u1eb7ng n\u1ec1, c\u00e1c b\u00ean li\u00ean quan s\u1ebd ng\u1eebng s\u1eed d\u1ee5ng n\u00f3.<\/p>\n<h3>Sai l\u1ea7m 2: M\u00f4 h\u00ecnh t\u0129nh<\/h3>\n<p>M\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i. M\u00f4 h\u00ecnh BMM \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0o \u0111\u1ea7u m\u1ed9t d\u1ef1 \u00e1n c\u00f3 th\u1ec3 tr\u1edf n\u00ean l\u1ed7i th\u1eddi n\u1ebfu th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i. Tr\u00e1ch nhi\u1ec7m \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t \u0111\u1ec3 c\u1eadp nh\u1eadt m\u00f4 h\u00ecnh khi c\u00f3 th\u00f4ng tin m\u1edbi xu\u1ea5t hi\u1ec7n.<\/p>\n<h3>T\u1ea7m nguy th\u1ee9 3: B\u1ecf qua y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi<\/h3>\n<p>Tr\u00e1ch nhi\u1ec7m kh\u00f4ng ch\u1ec9 li\u00ean quan \u0111\u1ebfn quy tr\u00ecnh; n\u00f3 li\u00ean quan \u0111\u1ebfn con ng\u01b0\u1eddi. N\u1ebfu c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u1ea3m th\u1ea5y BMM \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 tr\u1eebng ph\u1ea1t thay v\u00ec l\u00e0m r\u00f5 m\u1ee5c ti\u00eau, h\u1ecd s\u1ebd ph\u1ea3n \u0111\u1ed1i. Tr\u1ecdng t\u00e2m ph\u1ea3i lu\u00f4n l\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho th\u00e0nh c\u00f4ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ed5 l\u1ed7i.<\/p>\n<h2>\u0110o l\u01b0\u1eddng v\u00e0 Gi\u00e1m s\u00e1t \ud83d\udcca<\/h2>\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u00e1ch nhi\u1ec7m \u0111\u01b0\u1ee3c duy tr\u00ec, c\u00e1c ch\u1ec9 s\u1ed1 ph\u1ea3i \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi c\u1ea5u tr\u00fac BMM. C\u00e1c ch\u1ec9 s\u1ed1 CNTT truy\u1ec1n th\u1ed1ng nh\u01b0 &#8216;t\u1ed1c \u0111\u1ed9&#8217; hay &#8216;s\u1ed1 l\u01b0\u1ee3ng l\u1ed7i&#8217; l\u00e0 kh\u00f4ng \u0111\u1ee7 n\u1ebfu ch\u1ec9 d\u1ef1a v\u00e0o ch\u00fang.<\/p>\n<h3>Ch\u1ec9 s\u1ed1 d\u1eabn \u0111\u1ea7u so v\u1edbi Ch\u1ec9 s\u1ed1 ch\u1eadm tr\u1ec5<\/h3>\n<ul>\n<li><strong>Ch\u1ec9 s\u1ed1 ch\u1eadm tr\u1ec5:<\/strong>\u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3 sau khi \u0111\u00e3 x\u1ea3y ra (v\u00ed d\u1ee5: t\u1ed5ng doanh thu t\u1ea1o ra). Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y x\u00e1c nh\u1eadn tr\u00e1ch nhi\u1ec7m nh\u01b0ng kh\u00f4ng h\u01b0\u1edbng d\u1eabn h\u00e0nh \u0111\u1ed9ng.<\/li>\n<li><strong>Ch\u1ec9 s\u1ed1 d\u1eabn \u0111\u1ea7u:<\/strong>\u0110o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng \u0111\u1ebfn k\u1ebft qu\u1ea3 (v\u00ed d\u1ee5: t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng ch\u1ea5p nh\u1eadn). Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y cho ph\u00e9p \u0111i\u1ec1u ch\u1ec9nh h\u01b0\u1edbng \u0111i.<\/li>\n<\/ul>\n<p>Tr\u00e1ch nhi\u1ec7m hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng c\u1ea3 hai lo\u1ea1i ch\u1ec9 s\u1ed1. BMM gi\u00fap x\u00e1c \u0111\u1ecbnh ch\u1ec9 s\u1ed1 n\u00e0o quan tr\u1ecdng nh\u1ea5t. N\u1ebfu m\u1ee5c ti\u00eau l\u00e0 &#8216;Gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng v\u00e9 h\u1ed7 tr\u1ee3&#8217;, ch\u1ec9 s\u1ed1 d\u1eabn \u0111\u1ea7u c\u00f3 th\u1ec3 l\u00e0 &#8216;L\u01b0\u1ee3t xem b\u00e0i vi\u1ebft trong C\u01a1 s\u1edf Ki\u1ebfn th\u1ee9c&#8217;, trong khi ch\u1ec9 s\u1ed1 ch\u1eadm tr\u1ec5 l\u00e0 &#8216;S\u1ed1 l\u01b0\u1ee3ng v\u00e9&#8217;.<\/p>\n<h3>T\u1ea7n su\u1ea5t xem x\u00e9t<\/h3>\n<p>Tr\u00e1ch nhi\u1ec7m \u0111\u00f2i h\u1ecfi vi\u1ec7c xem x\u00e9t \u0111\u1ecbnh k\u1ef3. C\u00e1c cu\u1ed9c h\u1ecdp \u0111\u00e1nh gi\u00e1 kinh doanh h\u00e0ng th\u00e1ng ho\u1eb7c h\u00e0ng qu\u00fd n\u00ean t\u1eadp trung v\u00e0o s\u1ef1 ph\u00f9 h\u1ee3p gi\u1eefa C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 M\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o d\u1ef1 \u00e1n v\u1eabn \u0111i \u0111\u00fang h\u01b0\u1edbng \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb mong mu\u1ed1n.<\/p>\n<p>Trong c\u00e1c cu\u1ed9c \u0111\u00e1nh gi\u00e1 n\u00e0y, h\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi:<\/p>\n<ul>\n<li>Mong mu\u1ed1n c\u00f3 thay \u0111\u1ed5i kh\u00f4ng?<\/li>\n<li>C\u00e1c m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i v\u1eabn ph\u1ea3n \u00e1nh mong mu\u1ed1n hay kh\u00f4ng?<\/li>\n<li>C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n hi\u1ec7n t\u1ea1i v\u1eabn hi\u1ec7u qu\u1ea3 kh\u00f4ng, x\u00e9t theo c\u00e1c \u1ea3nh h\u01b0\u1edfng hi\u1ec7n t\u1ea1i?<\/li>\n<\/ul>\n<h2>K\u1ebft lu\u1eadn v\u1ec1 Tr\u00e1ch nhi\u1ec7m v\u00e0 M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \ud83d\udcdd<\/h2>\n<p>X\u00e2y d\u1ef1ng tr\u00e1ch nhi\u1ec7m trong c\u00e1c d\u1ef1 \u00e1n CNTT kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng gi\u00e1m s\u00e1t. \u0110\u00f3 l\u00e0 t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng minh b\u1ea1ch. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cung c\u1ea5p c\u1ea5u tr\u00fac c\u1ea7n thi\u1ebft \u0111\u1ec3 k\u1ebft n\u1ed1i mong mu\u1ed1n kinh doanh v\u1edbi th\u1ef1c thi k\u1ef9 thu\u1eadt. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh Mong mu\u1ed1n, Nhu c\u1ea7u, M\u1ee5c ti\u00eau v\u00e0 Ph\u01b0\u01a1ng ti\u1ec7n, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u00e0nh vi\u00ean trong nh\u00f3m hi\u1ec3u r\u00f5 vai tr\u00f2 c\u1ee7a m\u00ecnh trong b\u1ee9c tranh l\u1edbn h\u01a1n.<\/p>\n<p>Khi tr\u00e1ch nhi\u1ec7m \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u1ed9ng l\u1ef1c, c\u00e1c \u0111\u1ed9i nh\u00f3m s\u1ebd tham gia t\u00edch c\u1ef1c h\u01a1n. 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C\u1ee7ng c\u1ed1 nh\u1eefng li\u00ean k\u1ebft \u0111\u00f3, v\u00e0 b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng cho th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh ph\u1ee9c t\u1ea1p c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin, c\u00e1c d\u1ef1 \u00e1n th\u01b0\u1eddng b\u1ecb \u0111\u00ecnh tr\u1ec7 kh\u00f4ng ph\u1ea3i do thi\u1ebfu n\u0103ng l\u1ef1c k\u1ef9 thu\u1eadt, m\u00e0 do thi\u1ebfu m\u1ee5c \u0111\u00edch&hellip;<\/p>\n","protected":false},"author":1,"featured_media":256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"X\u00e2y d\u1ef1ng Tr\u00e1ch nhi\u1ec7m trong C\u00e1c D\u1ef1 \u00e1n CNTT b\u1eb1ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \ud83c\udfaf","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh 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