{"id":221,"date":"2026-03-26T17:59:14","date_gmt":"2026-03-26T17:59:14","guid":{"rendered":"https:\/\/www.go-notes.com\/vn\/proving-it-value-business-motivation-model\/"},"modified":"2026-03-26T17:59:14","modified_gmt":"2026-03-26T17:59:14","slug":"proving-it-value-business-motivation-model","status":"publish","type":"post","link":"https:\/\/www.go-notes.com\/vn\/proving-it-value-business-motivation-model\/","title":{"rendered":"M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh: Ch\u1ee9ng minh Gi\u00e1 tr\u1ecb CNTT cho H\u1ed9i \u0111\u1ed3ng Qu\u1ea3n tr\u1ecb"},"content":{"rendered":"<p>C\u00e1c ph\u00f2ng ban c\u00f4ng ngh\u1ec7 th\u00f4ng tin th\u01b0\u1eddng xuy\u00ean \u0111\u1ed1i m\u1eb7t v\u1edbi kho\u1ea3ng c\u00e1ch giao ti\u1ebfp \u0111\u00e1ng k\u1ec3 khi tr\u00ecnh b\u00e0y tr\u01b0\u1edbc l\u00e3nh \u0111\u1ea1o c\u1ea5p cao v\u00e0 h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb. Trong khi c\u00e1c \u0111\u1ed9i ng\u0169 CNTT t\u1eadp trung v\u00e0o h\u1ea1 t\u1ea7ng, th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh v\u00e0 c\u00e1c b\u1ea3n v\u00e1 b\u1ea3o m\u1eadt, h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb l\u1ea1i t\u1eadp trung v\u00e0o s\u1ef1 ph\u00f9 h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c, gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0. Vi\u1ec7c thu h\u1eb9p kho\u1ea3ng c\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u00f2i h\u1ecfi vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ng\u00f4n ng\u1eef k\u1ef9 thu\u1eadt th\u00e0nh ng\u00f4n ng\u1eef kinh doanh; m\u00e0 c\u00f2n \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 ch\u1ee9ng minh c\u00e1ch c\u00f4ng ngh\u1ec7 th\u00fac \u0111\u1ea9y m\u1ee5c \u0111\u00edch t\u1ed5 ch\u1ee9c.<\/p>\n<p>M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) cung c\u1ea5p m\u1ed9t khung v\u1eefng ch\u1eafc cho vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i n\u00e0y. B\u1eb1ng c\u00e1ch li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp c\u00e1c s\u00e1ng ki\u1ebfn k\u1ef9 thu\u1eadt v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh, m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o CNTT c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y gi\u00e1 tr\u1ecb b\u1eb1ng ng\u00f4n ng\u1eef m\u00e0 c\u00e1c b\u00ean li\u00ean quan d\u1ec5 d\u00e0ng th\u1ea5u hi\u1ec3u. H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 c\u00e1ch t\u1eadn d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ec3 ch\u1ee9ng minh gi\u00e1 tr\u1ecb CNTT, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c thay v\u00ec ch\u1ec9 l\u00e0 chi ph\u00ed \u0111\u01a1n thu\u1ea7n.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Hand-drawn infographic illustrating the Business Motivation Model (BMM) framework for proving IT value to executive boards, showing the connection between IT initiatives and strategic business goals through components like Goals, Objectives, Motivating Factors, Tactics, Plans, and Means, with visual examples including cloud migration, analytics dashboards, and disaster recovery mapped to business outcomes, designed in sketch-style with watercolor accents for executive presentations\" decoding=\"async\" src=\"https:\/\/www.go-notes.com\/wp-content\/uploads\/2026\/03\/bmm-it-value-board-infographic-handdrawn.jpg\"\/><\/figure>\n<\/div>\n<h2>Hi\u1ec3u r\u00f5 M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \ud83e\udde9<\/h2>\n<p>M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh l\u00e0 m\u1ed9t ti\u00eau chu\u1ea9n \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi T\u1ed5 ch\u1ee9c Qu\u1ea3n l\u00fd \u0110\u1ed1i t\u01b0\u1ee3ng (OMG). N\u00f3 cung c\u1ea5p m\u1ed9t c\u00e1ch c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 m\u00f4 t\u1ea3 l\u00fd do &#8216;t\u1ea1i sao&#8217; v\u00e0 c\u00e1ch &#8216;l\u00e0m th\u1ebf n\u00e0o&#8217; trong h\u00e0nh vi t\u1ed5 ch\u1ee9c. Kh\u00e1c v\u1edbi c\u00e1c khung CNTT truy\u1ec1n th\u1ed1ng t\u1eadp trung m\u1ea1nh v\u00e0o quy tr\u00ecnh v\u00e0 ki\u1ebfn tr\u00fac, BMM t\u1eadp trung v\u00e0o \u0111\u1ed9ng l\u1ef1c. M\u00f4 h\u00ecnh n\u00e0y k\u1ebft n\u1ed1i c\u00e1c kh\u00e1t v\u1ecdng c\u1ea5p cao c\u1ee7a t\u1ed5 ch\u1ee9c v\u1edbi c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang.<\/p>\n<p>\u1ede c\u1ed1t l\u00f5i, BMM ph\u00e2n bi\u1ec7t gi\u1eefa<strong>m\u1ee5c \u0111\u00edch<\/strong> (\u0111i\u1ec1u b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c) v\u00e0<strong>ph\u01b0\u01a1ng ti\u1ec7n<\/strong> (c\u00e1ch b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3). S\u1ef1 ph\u00e2n bi\u1ec7t n\u00e0y l\u00e0 then ch\u1ed1t trong qu\u1ea3n tr\u1ecb CNTT. Khi tr\u00ecnh b\u00e0y tr\u01b0\u1edbc h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb, CNTT c\u1ea7n ch\u1ee9ng minh r\u1eb1ng m\u1ecdi n\u00e2ng c\u1ea5p m\u00e1y ch\u1ee7, mua ph\u1ea7n m\u1ec1m hay quy tr\u00ecnh b\u1ea3o m\u1eadt \u0111\u1ec1u l\u00e0 m\u1ed9t &#8216;ph\u01b0\u01a1ng ti\u1ec7n&#8217; tr\u1ef1c ti\u1ebfp h\u1ed7 tr\u1ee3 m\u1ed9t &#8216;m\u1ee5c \u0111\u00edch&#8217; chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>C\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>M\u1ee5c ti\u00eau:<\/strong> M\u1ed9t tr\u1ea1ng th\u00e1i mong mu\u1ed1n m\u00e0 t\u1ed5 ch\u1ee9c n\u1ed7 l\u1ef1c \u0111\u1ea1t \u0111\u01b0\u1ee3c. M\u1ee5c ti\u00eau th\u01b0\u1eddng mang t\u00ednh tr\u1eebu t\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng.<\/li>\n<li><strong>M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3:<\/strong> M\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, g\u00f3p ph\u1ea7n v\u00e0o m\u1ee5c ti\u00eau chung. C\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/li>\n<li><strong>Y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y:<\/strong> Nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng b\u00ean ngo\u00e0i ho\u1eb7c b\u00ean trong th\u00fac \u0111\u1ea9y t\u1ed5 ch\u1ee9c ti\u1ebfn t\u1edbi m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t quy \u0111\u1ecbnh m\u1edbi, \u00e1p l\u1ef1c th\u1ecb tr\u01b0\u1eddng ho\u1eb7c h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li><strong>Chi\u1ebfn thu\u1eadt:<\/strong> M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y ho\u1eb7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/li>\n<li><strong>K\u1ebf ho\u1ea1ch:<\/strong> M\u1ed9t l\u1ed9 tr\u00ecnh h\u00e0nh \u0111\u1ed9ng chi ti\u1ebft, n\u00eau r\u00f5 c\u00e1c b\u01b0\u1edbc, ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn thu\u1eadt.<\/li>\n<li><strong>Ph\u01b0\u01a1ng ti\u1ec7n:<\/strong> C\u00e1c ngu\u1ed3n l\u1ef1c, n\u0103ng l\u1ef1c ho\u1eb7c h\u1ec7 th\u1ed1ng (th\u01b0\u1eddng l\u00e0 t\u00e0i s\u1ea3n CNTT) c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o CNTT c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n n\u1ed1i li\u1ec1n tr\u1ef1c ti\u1ebfp t\u1eeb m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb xu\u1ed1ng \u0111\u1ebfn h\u1ea1 t\u1ea7ng CNTT c\u1ee5 th\u1ec3 h\u1ed7 tr\u1ee3 n\u00f3.<\/p>\n<h2>T\u1ea1i sao H\u1ed9i \u0111\u1ed3ng Qu\u1ea3n tr\u1ecb quan t\u00e2m \u0111\u1ebfn S\u1ef1 ph\u00f9 h\u1ee3p Chi\u1ebfn l\u01b0\u1ee3c \ud83c\udfaf<\/h2>\n<p>C\u00e1c th\u00e0nh vi\u00ean h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb th\u01b0\u1eddng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt c\u1ee7a m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u hay phi\u00ean b\u1ea3n h\u1ec7 \u0111i\u1ec1u h\u00e0nh. Nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd l\u00e0 \u0111\u1ea3m b\u1ea3o t\u1ed5 ch\u1ee9c duy tr\u00ec kh\u1ea3 n\u0103ng ho\u1ea1t \u0111\u1ed9ng, l\u1ee3i nhu\u1eadn v\u00e0 tu\u00e2n th\u1ee7 ph\u00e1p l\u00fd. H\u1ecd \u0111\u00e1nh gi\u00e1 CNTT d\u1ef1a tr\u00ean t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ebfn l\u1ee3i nhu\u1eadn v\u00e0 v\u1ecb th\u1ebf chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>Khi CNTT b\u00e1o c\u00e1o v\u1ec1 gi\u00e1 tr\u1ecb m\u00e0 kh\u00f4ng c\u00f3 khung nh\u01b0 BMM, cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u01b0\u1eddng b\u1ecb \u0111\u00ecnh tr\u1ec7. Nh\u1eefng kho\u1ea3ng c\u00e1ch ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Ch\u00fa tr\u1ecdng v\u00e0o \u0110\u1ea7u ra thay v\u00ec K\u1ebft qu\u1ea3:<\/strong> B\u00e1o c\u00e1o s\u1ed1 l\u01b0\u1ee3ng v\u00e9 \u0111\u00e3 x\u1eed l\u00fd thay v\u00ec gi\u1ea3m t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf.<\/li>\n<li><strong>T\u01b0 duy coi CNTT l\u00e0 chi ph\u00ed trung t\u00e2m:<\/strong>Tr\u00ecnh b\u00e0y ng\u00e2n s\u00e1ch CNTT ch\u1ec9 nh\u01b0 chi ph\u00ed c\u1ea7n c\u1eaft gi\u1ea3m, thay v\u00ec \u0111\u1ea7u t\u01b0 v\u00e0o n\u0103ng l\u1ef1c.<\/li>\n<li><strong>S\u1ef1 m\u01a1 h\u1ed3 v\u1ec1 r\u1ee7i ro:<\/strong>M\u00f4 t\u1ea3 c\u00e1c m\u1ed1i \u0111e d\u1ecda an ninh m\u1ea1ng b\u1eb1ng thu\u1eadt ng\u1eef k\u1ef9 thu\u1eadt m\u00e0 kh\u00f4ng gi\u1ea3i th\u00edch t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kinh doanh (v\u00ed d\u1ee5: t\u1ed5n h\u1ea1i \u0111\u1ebfn danh ti\u1ebfng, ph\u1ea1t vi ph\u1ea1m quy \u0111\u1ecbnh).<\/li>\n<li><strong>S\u1ef1 t\u00e1ch r\u1eddi chi\u1ebfn l\u01b0\u1ee3c:<\/strong>\u0110\u1ec1 xu\u1ea5t c\u00e1c s\u00e1ng ki\u1ebfn kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a n\u0103m t\u00e0i ch\u00ednh hi\u1ec7n t\u1ea1i.<\/li>\n<\/ul>\n<p>M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng c\u00e1ch bu\u1ed9c \u0111\u1ed9i ng\u0169 CNTT ph\u1ea3i n\u00eau r\u00f5 b\u1ed1i c\u1ea3nh kinh doanh c\u1ee7a m\u1ed7i d\u1ef1 \u00e1n. N\u00f3 chuy\u1ec3n cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1eeb &#8220;ch\u00fang t\u00f4i c\u1ea7n m\u1ed9t t\u01b0\u1eddng l\u1eeda m\u1edbi&#8221; sang &#8220;ch\u00fang t\u00f4i \u0111ang tri\u1ec3n khai m\u1ed9t bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt m\u1edbi nh\u1eb1m h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau duy tr\u00ec ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u.&#8221;<\/p>\n<h2>Li\u00ean k\u1ebft c\u00e1c s\u00e1ng ki\u1ebfn CNTT v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \ud83d\udd04<\/h2>\n<p>\u0110\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh trong b\u00e1o c\u00e1o cho h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o CNTT ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i th\u1ef1c t\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh sang ng\u00f4n ng\u1eef c\u1ee7a m\u00f4 h\u00ecnh. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 li\u00ean k\u1ebft c\u00e1c ngu\u1ed3n l\u1ef1c CNTT v\u1edbi ch\u00fang. B\u1ea3ng sau minh h\u1ecda c\u00e1ch c\u00e1c ho\u1ea1t \u0111\u1ed9ng CNTT ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00e1c kh\u00e1i ni\u1ec7m c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh.<\/p>\n<table>\n<thead>\n<tr>\n<th>Ho\u1ea1t \u0111\u1ed9ng CNTT<\/th>\n<th>M\u1ee5c ti\u00eau Kinh doanh<\/th>\n<th>Y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y<\/th>\n<th>Ph\u01b0\u01a1ng ti\u1ec7n (T\u00e0i s\u1ea3n CNTT)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u00e1m m\u00e2y<\/td>\n<td>Gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh<\/td>\n<td>\u00c1p l\u1ef1c th\u1ecb tr\u01b0\u1eddng gi\u1ea3m chi ph\u00ed \u0111\u1ea7u t\u01b0 (CAPEX)<\/td>\n<td>D\u1ecbch v\u1ee5 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u00e1m m\u00e2y<\/td>\n<\/tr>\n<tr>\n<td>N\u1ec1n t\u1ea3ng \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean<\/td>\n<td>N\u00e2ng cao t\u00ednh linh ho\u1ea1t c\u1ee7a l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng<\/td>\n<td>Y\u00eau c\u1ea7u k\u1ef9 n\u0103ng thay \u0111\u1ed5i nhanh ch\u00f3ng<\/td>\n<td>Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd h\u1ecdc t\u1eadp (LMS)<\/td>\n<\/tr>\n<tr>\n<td>B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/td>\n<td>N\u00e2ng cao kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh<\/td>\n<td>Y\u00eau c\u1ea7u v\u1ec1 th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng th\u1eddi gian th\u1ef1c<\/td>\n<td>N\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u l\u1edbn (BIG Data)<\/td>\n<\/tr>\n<tr>\n<td>H\u1ec7 th\u1ed1ng ph\u1ee5c h\u1ed3i sau th\u1ea3m h\u1ecda<\/td>\n<td>\u0110\u1ea3m b\u1ea3o li\u00ean t\u1ee5c ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/td>\n<td>Y\u00eau c\u1ea7u tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh<\/td>\n<td>C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng sao l\u01b0u v\u00e0 ph\u1ee5c h\u1ed3i<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Vi\u1ec7c li\u00ean k\u1ebft n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng khi m\u1ed9t th\u00e0nh vi\u00ean h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb h\u1ecfi: &#8220;T\u1ea1i sao ch\u00fang ta l\u1ea1i chi ti\u1ec1n cho \u0111i\u1ec1u n\u00e0y?&#8221;, c\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fd do k\u1ef9 thu\u1eadt m\u00e0 l\u00e0 l\u00fd do chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<h2>Tri\u1ec3n khai M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh trong qu\u1ea3n tr\u1ecb CNTT \ud83d\udee0\ufe0f<\/h2>\n<p>Vi\u1ec7c \u00e1p d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u00f2i h\u1ecfi s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch t\u1ed5 ch\u1ee9c v\u00e0 b\u00e1o c\u00e1o qu\u1ea3n tr\u1ecb CNTT. \u0110\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t b\u00e0i t\u1eadp ghi ch\u00e9p t\u00e0i li\u1ec7u; m\u00e0 c\u00f2n l\u00e0 m\u1ed9t thay \u0111\u1ed5i v\u0103n h\u00f3a trong c\u00e1ch nh\u1eadn th\u1ee9c v\u00e0 \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb. C\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y n\u00eau ra m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn th\u1ef1c t\u1ebf \u0111\u1ec3 tri\u1ec3n khai.<\/p>\n<h3>1. X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a t\u1ed5 ch\u1ee9c. Nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c ghi ch\u00e9p trong k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng n\u0103m ho\u1eb7c tuy\u00ean b\u1ed1 t\u1ea7m nh\u00ecn. H\u1ee3p t\u00e1c v\u1edbi ban l\u00e3nh \u0111\u1ea1o c\u1ea5p cao \u0111\u1ec3 x\u00e1c nh\u1eadn m\u1ee5c ti\u00eau n\u00e0o \u0111ang \u0111\u01b0\u1ee3c \u01b0u ti\u00ean cao nh\u1ea5t. Nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y tr\u1edf th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau ch\u00ednh<strong>M\u1ee5c ti\u00eau<\/strong>trong b\u1ea3n \u0111\u1ed3 BMM c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u00ed d\u1ee5, n\u1ebfu chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ty l\u00e0 \u201cM\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng\u201d, m\u1ee5c ti\u00eau CNTT c\u00f3 th\u1ec3 l\u00e0 \u201cTh\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng to\u00e0n c\u1ea7u c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng\u201d. N\u1ebfu chi\u1ebfn l\u01b0\u1ee3c l\u00e0 \u201cV\u01b0\u1ee3t tr\u1ed9i trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u201d, m\u1ee5c ti\u00eau CNTT c\u00f3 th\u1ec3 l\u00e0 \u201c\u0110\u1ea3m b\u1ea3o t\u01b0\u01a1ng t\u00e1c s\u1ed1 tr\u01a1n tru.\u201d<\/p>\n<h3>2. X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/h3>\n<p>Sau khi x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau c\u1ea5p cao, h\u00e3y x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. C\u00e1c m\u1ee5c ti\u00eau ph\u1ea3i \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. Nh\u1eefng ph\u00e1t bi\u1ec3u m\u01a1 h\u1ed3 nh\u01b0 \u201cn\u00e2ng cao hi\u1ec7u su\u1ea5t\u201d l\u00e0 kh\u00f4ng \u0111\u1ee7. H\u00e3y s\u1eed d\u1ee5ng ti\u00eau ch\u00ed SMART (C\u1ee5 th\u1ec3, \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, Kh\u1ea3 thi, Li\u00ean quan, C\u00f3 th\u1eddi h\u1ea1n).<\/p>\n<ul>\n<li><strong>M\u1ee5c ti\u00eau k\u00e9m:<\/strong> \u201cL\u00e0m cho trang web nhanh h\u01a1n.\u201d\n<li><strong>M\u1ee5c ti\u00eau t\u1ed1t:<\/strong> \u201cGi\u1ea3m th\u1eddi gian t\u1ea3i trang xu\u1ed1ng d\u01b0\u1edbi 2 gi\u00e2y v\u00e0o qu\u00fd 3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.\u201d\n<\/li>\n<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, CNTT t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng tham chi\u1ebfu \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng v\u00e0 b\u00e1o c\u00e1o cho ban gi\u00e1m \u0111\u1ed1c.<\/p>\n<h3>3. Danh m\u1ee5c c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 n\u0103ng l\u1ef1c CNTT<\/h3>\n<p>Li\u1ec7t k\u00ea c\u00e1c n\u0103ng l\u1ef1c CNTT hi\u1ec7n t\u1ea1i. Bao g\u1ed3m ph\u1ea7n c\u1ee9ng, ph\u1ea7n m\u1ec1m, nh\u00e2n s\u1ef1 v\u00e0 quy tr\u00ecnh. G\u1eafn k\u1ebft t\u1eebng n\u0103ng l\u1ef1c v\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 m\u00e0 n\u00f3 h\u1ed7 tr\u1ee3. B\u01b0\u1edbc n\u00e0y th\u01b0\u1eddng ph\u00e1t hi\u1ec7n ra s\u1ef1 tr\u00f9ng l\u1eb7p ho\u1eb7c kho\u1ea3ng tr\u1ed1ng. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n r\u1eb1ng nhi\u1ec1u h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t, cho th\u1ea5y c\u01a1 h\u1ed9i h\u1ee3p nh\u1ea5t, ho\u1eb7c m\u1ed9t m\u1ee5c ti\u00eau then ch\u1ed1t kh\u00f4ng c\u00f3 ph\u01b0\u01a1ng ti\u1ec7n CNTT h\u1ed7 tr\u1ee3, cho th\u1ea5y r\u1ee7i ro.<\/p>\n<h3>4. X\u00e2y d\u1ef1ng c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 KPI<\/h3>\n<p>V\u1edbi m\u1ed7i m\u1ee5c ti\u00eau, h\u00e3y thi\u1ebft l\u1eadp c\u00e1c Ch\u1ec9 s\u1ed1 Hi\u1ec7u su\u1ea5t Ch\u00ednh (KPI). Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y c\u1ea7n ph\u1ea3n \u00e1nh k\u1ebft qu\u1ea3 kinh doanh, ch\u1ee9 kh\u00f4ng ch\u1ec9 hi\u1ec7u su\u1ea5t k\u1ef9 thu\u1eadt. V\u00ed d\u1ee5, thay v\u00ec theo d\u00f5i \u201cTh\u1eddi gian ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00e1y ch\u1ee7\u201d, h\u00e3y theo d\u00f5i \u201cT\u1ef7 l\u1ec7 giao d\u1ecbch th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng\u201d. \u0110i\u1ec1u n\u00e0y gi\u00fap ch\u1ec9 s\u1ed1 k\u1ef9 thu\u1eadt ph\u00f9 h\u1ee3p v\u1edbi k\u1ebft qu\u1ea3 kinh doanh.<\/p>\n<h3>5. X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n b\u00e1o c\u00e1o<\/h3>\n<p>Khi tr\u00ecnh b\u00e0y tr\u01b0\u1edbc ban gi\u00e1m \u0111\u1ed1c, h\u00e3y s\u1eed d\u1ee5ng c\u1ea5u tr\u00fac BMM \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n. B\u1eaft \u0111\u1ea7u b\u1eb1ng M\u1ee5c ti\u00eau, gi\u1ea3i th\u00edch Y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y, m\u00f4 t\u1ea3 M\u1ee5c ti\u00eau, v\u00e0 k\u1ebft th\u00fac b\u1eb1ng Ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 K\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. Lu\u1ed3ng k\u1ec3 chuy\u1ec7n n\u00e0y \u0111\u1ea3m b\u1ea3o ban gi\u00e1m \u0111\u1ed1c hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ed1i c\u1ea3nh v\u00e0 gi\u00e1 tr\u1ecb \u0111\u00e3 mang l\u1ea1i.<\/p>\n<h2>Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong b\u00e1o c\u00e1o gi\u00e1 tr\u1ecb CNTT \u26a0\ufe0f<\/h2>\n<p>Ngay c\u1ea3 v\u1edbi m\u1ed9t khung nh\u01b0 BMM, c\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng v\u1ea5p ph\u1ea3i kh\u00f3 kh\u0103n khi c\u1ed1 g\u1eafng ch\u1ee9ng minh gi\u00e1 tr\u1ecb. Nh\u1eadn th\u1ee9c v\u1ec1 nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o CNTT tr\u00e1nh \u0111\u01b0\u1ee3c ch\u00fang.<\/p>\n<h3>1. L\u00e0m ph\u1ee9c t\u1ea1p h\u00f3a m\u00f4 h\u00ecnh<\/h3>\n<p>BMM l\u00e0 m\u1ed9t ti\u00eau chu\u1ea9n to\u00e0n di\u1ec7n, nh\u01b0ng kh\u00f4ng c\u1ea7n ph\u1ea3i \u00e1p d\u1ee5ng \u0111\u1ea7y \u0111\u1ee7 cho m\u1ecdi d\u1ef1 \u00e1n nh\u1ecf. Vi\u1ec7c qu\u00e1 \u0111\u1ea7u t\u01b0 v\u00e0o m\u00f4 h\u00ecnh c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng tr\u00ec ho\u00e3n ph\u00e2n t\u00edch. H\u00e3y t\u1eadp trung v\u00e0o c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao c\u1ea7n s\u1ef1 ch\u00fa \u00fd c\u1ee7a ban gi\u00e1m \u0111\u1ed1c. \u0110\u1ed1i v\u1edbi b\u1ea3o tr\u00ec th\u01b0\u1eddng xuy\u00ean, vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ee7.<\/p>\n<h3>2. B\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 ti\u00eau c\u1ef1c<\/h3>\n<p>BMM bao g\u1ed3m<strong>R\u00e0o c\u1ea3n<\/strong> v\u00e0<strong>R\u1ee7i ro<\/strong>. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y quan tr\u1ecdng kh\u00f4ng k\u00e9m c\u01a1 h\u1ed9i. N\u1ebfu m\u1ed9t d\u1ef1 \u00e1n b\u1ecb ch\u1eadm tr\u1ec5, h\u00e3y b\u00e1o c\u00e1o trong b\u1ed1i c\u1ea3nh c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y. Gi\u1ea3i th\u00edch c\u00e1ch ch\u1eadm tr\u1ec5 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee5c ti\u00eau v\u00e0 nh\u1eefng b\u01b0\u1edbc \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro. T\u00ednh minh b\u1ea1ch s\u1ebd x\u00e2y d\u1ef1ng ni\u1ec1m tin.<\/p>\n<h3>3. T\u1eadp trung v\u00e0o chi ph\u00ed thay v\u00ec gi\u00e1 tr\u1ecb<\/h3>\n<p>M\u1eb7c d\u00f9 gi\u1ea3m chi ph\u00ed l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau h\u1ee3p l\u00fd, gi\u00e1 tr\u1ecb c\u1ee7a CNTT th\u01b0\u1eddng n\u1eb1m \u1edf kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y doanh thu ho\u1eb7c tr\u00e1nh r\u1ee7i ro. \u0110\u1eebng gi\u1edbi h\u1ea1n cu\u1ed9c tr\u00f2 chuy\u1ec7n ch\u1ec9 \u1edf m\u1ee9c ti\u1ebft ki\u1ec7m. Nh\u1ea5n m\u1ea1nh c\u00e1ch c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi ho\u1eb7c b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>4. T\u00e1ch r\u1eddi kh\u1ecfi th\u1ef1c t\u1ebf<\/h3>\n<p>\u0110\u1ea3m b\u1ea3o b\u1ea3n \u0111\u1ed3 BMM ph\u1ea3n \u00e1nh \u0111\u00fang ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1ebf. N\u1ebfu chi\u1ebfn l\u01b0\u1ee3c kinh doanh thay \u0111\u1ed5i, c\u00e1c m\u1ee5c ti\u00eau CNTT ph\u1ea3i thay \u0111\u1ed5i theo. M\u1ed9t m\u00f4 h\u00ecnh t\u0129nh nhanh ch\u00f3ng tr\u1edf n\u00ean l\u1ed7i th\u1eddi. C\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3 v\u1ec1 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a BMM.<\/p>\n<h2>\u0110o l\u01b0\u1eddng th\u00e0nh c\u00f4ng v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c \ud83d\udcc8<\/h2>\n<p>Ch\u1ee9ng minh gi\u00e1 tr\u1ecb CNTT kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n duy nh\u1ea5t; \u0111\u00f3 l\u00e0 m\u1ed9t chu k\u1ef3 li\u00ean t\u1ee5c. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh h\u1ed7 tr\u1ee3 \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u1ea5u tr\u00fac \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh. Khi t\u1ed5 ch\u1ee9c ph\u00e1t tri\u1ec3n, c\u00e1c m\u1ee5c ti\u00eau v\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y s\u1ebd thay \u0111\u1ed5i, bu\u1ed9c CNTT ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh ph\u01b0\u01a1ng th\u1ee9c c\u1ee7a m\u00ecnh.<\/p>\n<p>Thi\u1ebft l\u1eadp m\u1ed9t chu k\u1ef3 th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 ph\u00f9 h\u1ee3p gi\u1eefa CNTT v\u00e0 kinh doanh. C\u00e1c cu\u1ed9c h\u1ecdp \u0111\u00e1nh gi\u00e1 kinh doanh \u0111\u1ecbnh k\u1ef3 (QBR) l\u00e0 l\u00fd t\u01b0\u1edfng cho m\u1ee5c \u0111\u00edch n\u00e0y. Trong c\u00e1c bu\u1ed5i h\u1ecdp n\u00e0y:<\/p>\n<ul>\n<li>\u0110\u00e1nh gi\u00e1 t\u00ecnh tr\u1ea1ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c m\u1ee5c ti\u00eau.<\/li>\n<li>\u0110\u00e1nh gi\u00e1 xem c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y c\u00f3 thay \u0111\u1ed5i hay kh\u00f4ng.<\/li>\n<li>\u0110\u00e1nh gi\u00e1 l\u1ea1i hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n CNTT hi\u1ec7n t\u1ea1i.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 t\u1ea1o gi\u00e1 tr\u1ecb.<\/li>\n<\/ul>\n<p>Qu\u00e1 tr\u00ecnh l\u1eb7p l\u1ea1i n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng CNTT lu\u00f4n l\u00e0 \u0111\u1ed1i t\u00e1c n\u0103ng \u0111\u1ed9ng trong th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c. N\u00f3 chuy\u1ec3n m\u1ed1i quan h\u1ec7 t\u1eeb m\u00f4 h\u00ecnh nh\u00e0 cung c\u1ea5p giao d\u1ecbch sang m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<h2>V\u00ed d\u1ee5 t\u00ecnh hu\u1ed1ng: \u0110\u1ed3ng b\u1ed9 h\u00f3a m\u1ed9t s\u00e1ng ki\u1ebfn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \ud83d\ude80<\/h2>\n<p>H\u00e3y xem x\u00e9t m\u1ed9t t\u00ecnh hu\u1ed1ng m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c b\u00e1n l\u1ebb mu\u1ed1n ra m\u1eaft n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Kh\u00f4ng s\u1eed d\u1ee5ng BMM, \u0111\u1ed9i CNTT c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y danh s\u00e1ch m\u00e1y ch\u1ee7 v\u00e0 gi\u1edd ph\u00e1t tri\u1ec3n. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng BMM, c\u00e1ch tr\u00ecnh b\u00e0y s\u1ebd kh\u00e1c bi\u1ec7t.<\/p>\n<p><strong>M\u1ee5c ti\u00eau:<\/strong> T\u0103ng th\u1ecb ph\u1ea7n.<br \/>\n<strong>Y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y:<\/strong> \u0110\u1ed1i th\u1ee7 \u0111\u00e3 ra m\u1eaft c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng 20%.<br \/>\n<strong>M\u1ee5c ti\u00eau:<\/strong> Ra m\u1eaft n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed an to\u00e0n trong v\u00f2ng 6 th\u00e1ng.<br \/>\n<strong>Chi\u1ebfn thu\u1eadt:<\/strong> \u00c1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ph\u00e1t tri\u1ec3n linh ho\u1ea1t.<br \/>\n<strong>K\u1ebf ho\u1ea1ch:<\/strong> Ph\u00e1t tri\u1ec3n theo chu k\u1ef3 sprint v\u1edbi \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3 h\u00e0ng tu\u1ea7n t\u1eeb c\u00e1c b\u00ean li\u00ean quan.<br \/>\n<strong>Ph\u01b0\u01a1ng ti\u1ec7n:<\/strong> M\u00f4i tr\u01b0\u1eddng l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y, t\u00edch h\u1ee3p c\u1ed5ng thanh to\u00e1n, h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<br \/>\n<strong>K\u1ebft qu\u1ea3:<\/strong> T\u0103ng tr\u01b0\u1edfng doanh thu 10% trong qu\u00fd \u0111\u1ea7u ti\u00ean sau khi ra m\u1eaft.<\/p>\n<p>Trong t\u00ecnh hu\u1ed1ng n\u00e0y, ban gi\u00e1m \u0111\u1ed1c nh\u00ecn nh\u1eadn c\u00f4ng ngh\u1ec7 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 tr\u1ef1c ti\u1ebfp \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c. R\u1ee7i ro \u0111\u01b0\u1ee3c hi\u1ec3u r\u00f5, th\u1eddi gian bi\u1ec3u r\u00f5 r\u00e0ng, v\u00e0 l\u1ee3i nhu\u1eadn k\u1ef3 v\u1ecdng \u0111\u01b0\u1ee3c \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p>\n<h2>K\u1ebft lu\u1eadn \ud83d\udcdd<\/h2>\n<p>Ch\u1ee9ng minh gi\u00e1 tr\u1ecb CNTT v\u1edbi ban gi\u00e1m \u0111\u1ed1c \u0111\u00f2i h\u1ecfi s\u1ef1 thay \u0111\u1ed5i v\u1ec1 g\u00f3c nh\u00ecn. \u0110\u00f3 l\u00e0 vi\u1ec7c chuy\u1ec3n t\u1eeb \u0111\u1ea7u ra k\u1ef9 thu\u1eadt sang k\u1ebft qu\u1ea3 kinh doanh. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cung c\u1ea5p c\u1ea5u tr\u00fac c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n s\u1ef1 thay \u0111\u1ed5i n\u00e0y. B\u1eb1ng c\u00e1ch li\u00ean k\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng CNTT v\u1edbi m\u1ee5c ti\u00eau, m\u1ee5c ti\u00eau v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o CNTT c\u00f3 th\u1ec3 minh ch\u1ee9ng r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 s\u1ef1 \u0111\u1ed3ng b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y th\u00fac \u0111\u1ea9y ni\u1ec1m tin, c\u1ea3i thi\u1ec7n qu\u1ea3n tr\u1ecb v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n l\u00e0 \u0111\u1ed9ng l\u1ef1c then ch\u1ed1t cho th\u00e0nh c\u00f4ng t\u1ed5 ch\u1ee9c. Vi\u1ec7c tri\u1ec3n khai BMM \u0111\u00f2i h\u1ecfi n\u1ed7 l\u1ef1c, nh\u01b0ng l\u1ee3i \u00edch mang l\u1ea1i v\u1ec1 m\u1ee9c \u0111\u1ed9 tham gia c\u1ee7a c\u00e1c b\u00ean li\u00ean quan v\u00e0 s\u1ef1 r\u00f5 r\u00e0ng chi\u1ebfn l\u01b0\u1ee3c l\u00e0 \u0111\u00e1ng k\u1ec3. CNTT kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ch\u1ee9c n\u0103ng h\u1ed7 tr\u1ee3; n\u00f3 l\u00e0 ch\u1ea5t x\u00fac t\u00e1c cho \u0111\u1ed9ng l\u1ef1c kinh doanh.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c ph\u00f2ng ban c\u00f4ng ngh\u1ec7 th\u00f4ng tin th\u01b0\u1eddng xuy\u00ean \u0111\u1ed1i m\u1eb7t v\u1edbi kho\u1ea3ng c\u00e1ch giao ti\u1ebfp \u0111\u00e1ng k\u1ec3 khi tr\u00ecnh b\u00e0y tr\u01b0\u1edbc l\u00e3nh \u0111\u1ea1o c\u1ea5p cao v\u00e0 h\u1ed9i \u0111\u1ed3ng qu\u1ea3n&hellip;<\/p>\n","protected":false},"author":1,"featured_media":222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Ch\u1ee9ng minh Gi\u00e1 tr\u1ecb CNTT cho H\u1ed9i \u0111\u1ed3ng Qu\u1ea3n tr\u1ecb b\u1eb1ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \ud83d\udcca","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c CNTT th\u00e0nh gi\u00e1 tr\u1ecb c\u1ea5p h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb. \u0110\u1ed3ng b\u1ed9 h\u00f3a m\u1ee5c ti\u00eau, \u0111o l\u01b0\u1eddng ROI v\u00e0 c\u1ea3i thi\u1ec7n qu\u1ea3n tr\u1ecb.","inline_featured_image":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[12],"tags":[5,11],"class_list":["post-221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-motivation-model","tag-academic","tag-business-motivation-model"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ch\u1ee9ng minh Gi\u00e1 tr\u1ecb CNTT cho H\u1ed9i \u0111\u1ed3ng Qu\u1ea3n tr\u1ecb b\u1eb1ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \ud83d\udcca<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c CNTT th\u00e0nh gi\u00e1 tr\u1ecb c\u1ea5p h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb. \u0110\u1ed3ng b\u1ed9 h\u00f3a m\u1ee5c ti\u00eau, \u0111o l\u01b0\u1eddng ROI v\u00e0 c\u1ea3i thi\u1ec7n qu\u1ea3n tr\u1ecb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.go-notes.com\/vn\/proving-it-value-business-motivation-model\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ch\u1ee9ng minh Gi\u00e1 tr\u1ecb CNTT cho H\u1ed9i \u0111\u1ed3ng Qu\u1ea3n tr\u1ecb b\u1eb1ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \ud83d\udcca\" \/>\n<meta property=\"og:description\" content=\"H\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c CNTT th\u00e0nh gi\u00e1 tr\u1ecb c\u1ea5p h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb. \u0110\u1ed3ng b\u1ed9 h\u00f3a m\u1ee5c ti\u00eau, \u0111o l\u01b0\u1eddng ROI v\u00e0 c\u1ea3i thi\u1ec7n qu\u1ea3n tr\u1ecb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.go-notes.com\/vn\/proving-it-value-business-motivation-model\/\" \/>\n<meta property=\"og:site_name\" content=\"Go Notes Ti\u1ebfng Vi\u1ec7t\u2013 AI Knowledge, Tips &amp; 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