{"id":207,"date":"2026-03-27T09:38:13","date_gmt":"2026-03-27T09:38:13","guid":{"rendered":"https:\/\/www.go-notes.com\/vn\/demonstrating-technology-impact-revenue-business-motivation-model\/"},"modified":"2026-03-27T09:38:13","modified_gmt":"2026-03-27T09:38:13","slug":"demonstrating-technology-impact-revenue-business-motivation-model","status":"publish","type":"post","link":"https:\/\/www.go-notes.com\/vn\/demonstrating-technology-impact-revenue-business-motivation-model\/","title":{"rendered":"M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh: Ch\u1ee9ng minh T\u00e1c \u0111\u1ed9ng c\u1ee7a C\u00f4ng ngh\u1ec7 \u0111\u1ed1i v\u1edbi Doanh thu"},"content":{"rendered":"<p>Trong chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i, kho\u1ea3ng c\u00e1ch gi\u1eefa \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 v\u00e0 k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh v\u1eabn l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c dai d\u1eb3ng. C\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch \u0111\u00e1ng k\u1ec3 cho chuy\u1ec3n \u0111\u1ed5i s\u1ed1, n\u00e2ng c\u1ea5p h\u1ea1 t\u1ea7ng v\u00e0 tri\u1ec3n khai ph\u1ea7n m\u1ec1m m\u00e0 kh\u00f4ng c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 vi\u1ec7c t\u1ea1o ra doanh thu. S\u1ef1 m\u01a1 h\u1ed3 n\u00e0y t\u1ea1o ra c\u0103ng th\u1eb3ng gi\u1eefa c\u00e1c ph\u00f2ng ban CNTT v\u00e0 l\u00e3nh \u0111\u1ea1o kinh doanh. \u0110\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch n\u00e0y, c\u1ea7n m\u1ed9t khung c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) cung c\u1ea5p c\u00e1ch th\u1ee9c chu\u1ea9n h\u00f3a \u0111\u1ec3 di\u1ec5n \u0111\u1ea1t m\u1ed1i quan h\u1ec7 gi\u1eefa mong mu\u1ed1n t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c kh\u1ea3 n\u0103ng c\u00f4ng ngh\u1ec7 c\u1ee5 th\u1ec3 tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o doanh thu. H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 c\u00e1ch t\u1eadn d\u1ee5ng BMM \u0111\u1ec3 ch\u1ee9ng minh t\u00e1c \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ed1i v\u1edbi doanh thu, \u0111\u1ea3m b\u1ea3o m\u1ed7i d\u00f2ng m\u00e3 v\u00e0 m\u1ed7i m\u00e1y ch\u1ee7 \u0111\u1ec1u g\u00f3p ph\u1ea7n v\u00e0o l\u1ee3i nhu\u1eadn cu\u1ed1i c\u00f9ng. \ud83d\udcbc<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Hand-drawn infographic illustrating the Business Motivation Model framework that maps technology capabilities (means) like AI chatbots, CRM systems, and cloud infrastructure to business revenue goals (ends) through data-validated influence relationships, featuring a 4-step implementation workflow, key metrics examples, common pitfalls to avoid, and best practices for demonstrating how IT investments drive financial outcomes in enterprise strategy\" decoding=\"async\" src=\"https:\/\/www.go-notes.com\/wp-content\/uploads\/2026\/03\/bmm-technology-revenue-impact-infographic-hand-drawn.jpg\"\/><\/figure>\n<\/div>\n<h2>\ud83e\udde9 Hi\u1ec3u r\u00f5 M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) \ud83e\udde0<\/h2>\n<p>M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 v\u1ebd s\u01a1 \u0111\u1ed3; \u0111\u00f3 l\u00e0 m\u1ed9t khung kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 m\u00f4 t\u1ea3 \u0111\u1ed9ng l\u1ef1c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh. N\u00f3 cung c\u1ea5p m\u1ed9t ng\u00f4n ng\u1eef chung cho c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch t\u1ed5 ch\u1ee9c d\u1ef1 \u0111\u1ecbnh \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. \u1ede c\u1ed1t l\u00f5i, BMM ph\u00e2n bi\u1ec7t gi\u1eefa \u0111i\u1ec1u m\u00e0 t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c (K\u1ebft qu\u1ea3) v\u00e0 c\u00e1ch t\u1ed5 ch\u1ee9c d\u1ef1 \u0111\u1ecbnh \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00f3 (Ph\u01b0\u01a1ng ti\u1ec7n). S\u1ef1 ph\u00e2n bi\u1ec7t n\u00e0y l\u00e0 then ch\u1ed1t khi \u0111\u00e1nh gi\u00e1 c\u00f4ng ngh\u1ec7.<\/p>\n<ul>\n<li><strong>K\u1ebft qu\u1ea3:<\/strong> Ch\u00fang \u0111\u1ea1i di\u1ec7n cho c\u00e1c m\u1ee5c ti\u00eau, m\u1ee5c \u0111\u00edch v\u00e0 kh\u00e1t v\u1ecdng c\u1ee7a doanh nghi\u1ec7p. Ch\u00fang tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: &#8216;Ch\u00fang ta mu\u1ed1n g\u00ec?&#8217;<\/li>\n<li><strong>Ph\u01b0\u01a1ng ti\u1ec7n:<\/strong> Ch\u00fang \u0111\u1ea1i di\u1ec7n cho c\u00e1c kh\u1ea3 n\u0103ng, ngu\u1ed3n l\u1ef1c v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c K\u1ebft qu\u1ea3. Ch\u00fang tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: &#8216;Ch\u00fang ta \u0111i \u0111\u1ebfn \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o?&#8217;<\/li>\n<li><strong>\u1ea2nh h\u01b0\u1edfng:<\/strong> \u0110\u00e2y l\u00e0 m\u1ed1i quan h\u1ec7 k\u1ebft n\u1ed1i Ph\u01b0\u01a1ng ti\u1ec7n v\u1edbi K\u1ebft qu\u1ea3. C\u00f4ng ngh\u1ec7 th\u01b0\u1eddng n\u1eb1m trong nh\u00f3m Ph\u01b0\u01a1ng ti\u1ec7n c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu.<\/li>\n<\/ul>\n<p>Khi nh\u00ecn c\u00f4ng ngh\u1ec7 qua l\u0103ng k\u00ednh c\u1ee7a BMM, n\u00f3 chuy\u1ec3n t\u1eeb m\u1ed9t trung t\u00e2m chi ph\u00ed th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c. Thay v\u00ec h\u1ecfi &#8216;M\u00e1y ch\u1ee7 n\u00e0y t\u1ed1n bao nhi\u00eau ti\u1ec1n?&#8217;, c\u00e2u h\u1ecfi tr\u1edf th\u00e0nh &#8216;Kh\u1ea3 n\u0103ng c\u1ee7a m\u00e1y ch\u1ee7 n\u00e0y \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o \u0111\u1ebfn m\u1ee5c ti\u00eau thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta?&#8217;. S\u1ef1 thay \u0111\u1ed5i quan \u0111i\u1ec3m n\u00e0y l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 ch\u1ee9ng minh t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh thu. \ud83d\udd04<\/p>\n<h2>\ud83d\udd17 Li\u00ean k\u1ebft C\u00f4ng ngh\u1ec7 v\u1edbi M\u1ee5c ti\u00eau Kinh doanh \ud83c\udfaf<\/h2>\n<p>\u0110\u1ec3 ch\u1ee9ng minh t\u00e1c \u0111\u1ed9ng, c\u1ea7n thi\u1ebft l\u1eadp m\u1ed9t chu\u1ed7i \u1ea3nh h\u01b0\u1edfng c\u00f3 th\u1ec3 truy xu\u1ea5t t\u1eeb t\u00e0i s\u1ea3n c\u00f4ng ngh\u1ec7 \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c m\u1ee5c ti\u00eau doanh thu c\u1ea5p cao th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c, sau \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n c\u00f4ng ngh\u1ec7 c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u1ed7 tr\u1ee3 ch\u00fang. C\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y n\u00eau r\u00f5 lu\u1ed3ng logic.<\/p>\n<h3>1. X\u00e1c \u0111\u1ecbnh M\u1ee5c ti\u00eau Doanh thu<\/h3>\n<p>Doanh thu th\u01b0\u1eddng l\u00e0 ch\u1ec9 s\u1ed1 ch\u1eadm tr\u1ec5. \u0110\u1ec3 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, c\u00e1c m\u1ee5c ti\u00eau c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch th\u00e0nh c\u00e1c ph\u1ea7n nh\u1ecf. M\u1ed9t m\u1ee5c ti\u00eau chung nh\u01b0 &#8216;T\u0103ng doanh thu 10%&#8217; r\u1ea5t kh\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp b\u1eb1ng c\u00f4ng ngh\u1ec7. Thay v\u00e0o \u0111\u00f3, h\u00e3y x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau trung gian.<\/p>\n<ul>\n<li><strong>M\u1ee5c ti\u00eau A:<\/strong> Gi\u1ea3m t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf xu\u1ed1ng 5%.<\/li>\n<li><strong>M\u1ee5c ti\u00eau B:<\/strong> T\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh l\u00ean 15%.<\/li>\n<li><strong>M\u1ee5c ti\u00eau C:<\/strong> M\u1edf r\u1ed9ng sang m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba l\u00fd m\u1edbi.<\/li>\n<\/ul>\n<p>C\u00e1c m\u1ee5c ti\u00eau n\u00e0y \u0111\u00f3ng vai tr\u00f2 nh\u01b0 c\u00e2y c\u1ea7u n\u1ed1i gi\u1eefa c\u00e1c kh\u1ea3 n\u0103ng c\u00f4ng ngh\u1ec7 th\u00f4 v\u00e0 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh cu\u1ed1i c\u00f9ng.<\/p>\n<h3>2. X\u00e1c \u0111\u1ecbnh Kh\u1ea3 n\u0103ng C\u00f4ng ngh\u1ec7 (Ph\u01b0\u01a1ng ti\u1ec7n)<\/h3>\n<p>Khi c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 r\u00f5 r\u00e0ng, h\u00e3y x\u00e1c \u0111\u1ecbnh c\u00e1c kh\u1ea3 n\u0103ng c\u00f4ng ngh\u1ec7 c\u1ee5 th\u1ec3 c\u1ea7n thi\u1ebft. Theo thu\u1eadt ng\u1eef BMM, \u0111\u00e2y l\u00e0 nh\u1eefng &#8216;Ph\u01b0\u01a1ng ti\u1ec7n&#8217; gi\u00fap th\u1ef1c hi\u1ec7n &#8216;K\u1ebft qu\u1ea3&#8217;. V\u00ed d\u1ee5, n\u1ebfu m\u1ee5c ti\u00eau l\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 l\u00e0 &#8216;Ph\u00e2n t\u00edch H\u1ed7 tr\u1ee3 Kh\u00e1ch h\u00e0ng Th\u1eddi gian th\u1ef1c&#8217;. N\u1ebfu m\u1ee5c ti\u00eau l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng, kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 l\u00e0 &#8216;C\u01a1 ch\u1ebf \u0110\u1ec1 xu\u1ea5t C\u00e1 nh\u00e2n h\u00f3a&#8217;.<\/p>\n<h3>3. Thi\u1ebft l\u1eadp M\u1ed1i quan h\u1ec7 \u1ea2nh h\u01b0\u1edfng<\/h3>\n<p>B\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong qu\u00e1 tr\u00ecnh li\u00ean k\u1ebft l\u00e0 x\u00e1c minh m\u1ed1i \u1ea3nh h\u01b0\u1edfng. C\u00f4ng ngh\u1ec7 th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y m\u1ee5c ti\u00eau hay kh\u00f4ng? \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi d\u1eef li\u1ec7u. N\u1ebfu h\u1ec7 th\u1ed1ng \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c tri\u1ec3n khai, li\u1ec7u n\u00f3 c\u00f3 t\u01b0\u01a1ng quan v\u1edbi k\u00edch th\u01b0\u1edbc gi\u1ecf h\u00e0ng cao h\u01a1n kh\u00f4ng? Khung BMM cho ph\u00e9p ghi ch\u00e9p m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng n\u00e0y. Kh\u00f4ng \u0111\u1ee7 ch\u1ec9 \u0111\u01a1n thu\u1ea7n gi\u1ea3 \u0111\u1ecbnh; m\u00f4 h\u00ecnh y\u00eau c\u1ea7u m\u1ed1i li\u00ean k\u1ebft r\u00f5 r\u00e0ng.<\/p>\n<table>\n<thead>\n<tr>\n<th>M\u1ee5c ti\u00eau Kinh doanh (K\u1ebft qu\u1ea3)<\/th>\n<th>M\u1ee5c ti\u00eau Kinh doanh (K\u1ebft qu\u1ea3)<\/th>\n<th>Kh\u1ea3 n\u0103ng C\u00f4ng ngh\u1ec7 (Ph\u01b0\u01a1ng ti\u1ec7n)<\/th>\n<th>Ch\u1ec9 s\u1ed1 T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn Doanh thu<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn<\/td>\n<td>Gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh<\/td>\n<td>H\u1ec7 th\u1ed1ng h\u00f3a \u0111\u01a1n t\u1ef1 \u0111\u1ed9ng<\/td>\n<td>Ti\u1ebft ki\u1ec7m chi ph\u00ed tr\u00ean m\u1ed7i giao d\u1ecbch<\/td>\n<\/tr>\n<tr>\n<td>M\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n<\/td>\n<td>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/td>\n<td>L\u1edbp t\u00edch h\u1ee3p CRM<\/td>\n<td>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i %<\/td>\n<\/tr>\n<tr>\n<td>N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/td>\n<td>Gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng v\u00e9 h\u1ed7 tr\u1ee3<\/td>\n<td>D\u1ecbch v\u1ee5 chatbot AI<\/td>\n<td>Gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng v\u00e9<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng c\u00e1c ngu\u1ed3n doanh thu<\/td>\n<td>Ra m\u1eaft t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m m\u1edbi<\/td>\n<td>H\u1ea1 t\u1ea7ng \u0111\u00e1m m\u00e2y<\/td>\n<td>T\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn t\u00ednh n\u0103ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\ud83d\udcc9 \u0110\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng: T\u1eeb n\u0103ng l\u1ef1c \u0111\u1ebfn ti\u1ec1n m\u1eb7t \ud83d\udcb0<\/h2>\n<p>Kh\u00eda c\u1ea1nh kh\u00f3 kh\u0103n nh\u1ea5t c\u1ee7a ph\u00e2n t\u00edch n\u00e0y l\u00e0 vi\u1ec7c \u0111\u1ecbnh l\u01b0\u1ee3ng. C\u00f4ng ngh\u1ec7 th\u01b0\u1eddng t\u1ea1o ra gi\u00e1 tr\u1ecb gi\u00e1n ti\u1ebfp. V\u00ed d\u1ee5, s\u1ef1 \u1ed5n \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n (m\u1ee5c ti\u00eau k\u1ef9 thu\u1eadt) d\u1eabn \u0111\u1ebfn ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng cao h\u01a1n (m\u1ee5c ti\u00eau kinh doanh), t\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (m\u1ee5c ti\u00eau doanh thu). \u0110\u1ec3 minh h\u1ecda \u0111i\u1ec1u n\u00e0y trong BMM, ta ph\u1ea3i g\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c cho t\u1eebng b\u01b0\u1edbc trong chu\u1ed7i n\u00e0y.<\/p>\n<h3>G\u00f3p ph\u1ea7n tr\u1ef1c ti\u1ebfp v\u00e0o doanh thu<\/h3>\n<p>M\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 c\u00f3 m\u1ed1i li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi doanh thu. C\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u1ed5ng thanh to\u00e1n v\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd \u0111\u0103ng k\u00fd l\u00e0 nh\u1eefng v\u00ed d\u1ee5 r\u00f5 r\u00e0ng. Doanh thu t\u1ea1o ra c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng g\u00e1n cho n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7. Tuy nhi\u00ean, ngay c\u1ea3 \u1edf \u0111\u00e2y, BMM gi\u00fap l\u00e0m r\u00f5 c\u00e1c m\u1ed1i ph\u1ee5 thu\u1ed9c. N\u1ebfu c\u1ed5ng thanh to\u00e1n b\u1ecb ch\u1eadm l\u1ea1i, m\u1ee5c ti\u00eau &#8216;X\u1eed l\u00fd 1000 giao d\u1ecbch m\u1ed7i gi\u1edd&#8217; c\u00f3 th\u1ea5t b\u1ea1i kh\u00f4ng? C\u00f3. M\u00f4 h\u00ecnh gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0\u1eddng \u0111i then ch\u1ed1t.<\/p>\n<h3>G\u00f3p ph\u1ea7n gi\u00e1n ti\u1ebfp v\u00e0o doanh thu<\/h3>\n<p>Th\u01b0\u1eddng xuy\u00ean h\u01a1n, c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 doanh thu th\u00f4ng qua hi\u1ec7u qu\u1ea3 ho\u1eb7c gi\u1ea3m thi\u1ec3u r\u1ee7i ro. Nh\u1eefng l\u1ee3i \u00edch v\u1ec1 hi\u1ec7u qu\u1ea3 gi\u1ea3i ph\u00f3ng v\u1ed1n c\u00f3 th\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0. Gi\u1ea3m thi\u1ec3u r\u1ee7i ro ng\u0103n ng\u1eeba t\u1ed5n th\u1ea5t doanh thu. V\u00ed d\u1ee5, c\u00e1c bi\u1ec7n ph\u00e1p an ninh m\u1ea1ng kh\u00f4ng t\u1ea1o ra doanh s\u1ed1 m\u1edbi tr\u1ef1c ti\u1ebfp, nh\u01b0ng ch\u00fang ng\u0103n ch\u1eb7n c\u00e1c v\u1ee5 r\u00f2 r\u1ec9 d\u1eef li\u1ec7u c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn kho\u1ea3n ph\u1ea1t kh\u1ed5ng l\u1ed3 v\u00e0 t\u1ed5n h\u1ea1i danh ti\u1ebfng (l\u00e0m m\u1ea5t kh\u1ea3 n\u0103ng t\u1ea1o doanh thu). BMM ghi nh\u1eadn \u0111i\u1ec1u n\u00e0y nh\u01b0 vi\u1ec7c lo\u1ea1i b\u1ecf m\u1ed9t &#8216;r\u00e0o c\u1ea3n&#8217;.<\/p>\n<ul>\n<li><strong>Lo\u1ea1i b\u1ecf r\u00e0o c\u1ea3n:<\/strong>C\u00f4ng ngh\u1ec7 lo\u1ea1i b\u1ecf nh\u1eefng r\u00e0o c\u1ea3n c\u1ea3n tr\u1edf doanh thu. V\u00ed d\u1ee5: H\u1ec7 th\u1ed1ng c\u0169 c\u1ea3n tr\u1edf vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n<li><strong>T\u1ea1o ra c\u01a1 h\u1ed9i:<\/strong>C\u00f4ng ngh\u1ec7 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c ngu\u1ed3n doanh thu m\u1edbi. V\u00ed d\u1ee5: \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng cho ph\u00e9p giao d\u1ecbch nh\u1ecf l\u1ebb.<\/li>\n<\/ul>\n<h2>\ud83d\udee0 Tri\u1ec3n khai m\u00f4 h\u00ecnh trong th\u1ef1c t\u1ebf \ud83d\udee0<\/h2>\n<p>\u00c1p d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh v\u00e0o \u0111\u00e1nh gi\u00e1 c\u00f4ng ngh\u1ec7 \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ef7 lu\u1eadt. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u00e0i t\u1eadp m\u1ed9t l\u1ea7n m\u00e0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb li\u00ean t\u1ee5c. C\u00e1c b\u01b0\u1edbc quy tr\u00ecnh sau \u0111\u00e2y \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n.<\/p>\n<h3>B\u01b0\u1edbc 1: \u0110\u1ed3ng thu\u1eadn c\u1ee7a c\u00e1c b\u00ean li\u00ean quan<\/h3>\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c thu th\u1eadp \u00fd ki\u1ebfn t\u1eeb c\u1ea3 c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh v\u00e0 l\u00e3nh \u0111\u1ea1o CNTT. C\u00e1c \u0111\u01a1n v\u1ecb kinh doanh x\u00e1c \u0111\u1ecbnh c\u00e1c \u201cM\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng\u201d (m\u1ee5c ti\u00eau doanh thu, m\u1ee5c ti\u00eau th\u1ecb tr\u01b0\u1eddng). CNTT x\u00e1c \u0111\u1ecbnh c\u00e1c \u201cPh\u01b0\u01a1ng ti\u1ec7n\u201d (h\u1ea1 t\u1ea7ng, \u1ee9ng d\u1ee5ng, d\u1eef li\u1ec7u). M\u1ed9t bu\u1ed5i l\u00e0m vi\u1ec7c nh\u00f3m th\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 tr\u1ef1c quan h\u00f3a c\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y.<\/p>\n<h3>B\u01b0\u1edbc 2: Thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 n\u1ec1n t\u1ea3ng ban \u0111\u1ea7u<\/h3>\n<p>Tr\u01b0\u1edbc khi d\u1ef1 \u0111o\u00e1n t\u00e1c \u0111\u1ed9ng, h\u00e3y thi\u1ebft l\u1eadp m\u1ed9t n\u1ec1n t\u1ea3ng tham chi\u1ebfu. Hi\u1ec7u su\u1ea5t doanh thu hi\u1ec7n t\u1ea1i l\u00e0 g\u00ec? Hi\u1ec7u su\u1ea5t c\u00f4ng ngh\u1ec7 hi\u1ec7n t\u1ea1i l\u00e0 g\u00ec? Kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u l\u1ecbch s\u1eed, vi\u1ec7c \u0111o l\u01b0\u1eddng s\u1ef1 thay \u0111\u1ed5i l\u00e0 kh\u00f4ng th\u1ec3. Thu th\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ec7 th\u1ed1ng, \u0111\u1ed9 tr\u1ec5, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng \u00e1p d\u1ee5ng v\u00e0 th\u1eddi gian gi\u1ea3i quy\u1ebft c\u00e1c y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3.<\/p>\n<h3>B\u01b0\u1edbc 3: M\u00f4 h\u00ecnh h\u00f3a t\u00e1c \u0111\u1ed9ng<\/h3>\n<p>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00e3 thu th\u1eadp \u0111\u1ec3 m\u00f4 h\u00ecnh h\u00f3a c\u00e1c t\u00ecnh hu\u1ed1ng. N\u1ebfu n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7 X c\u1ea3i thi\u1ec7n 10%, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn M\u1ee5c ti\u00eau Y? \u0110\u00e2y ch\u00ednh l\u00e0 n\u01a1i ki\u1ec3m tra m\u1ed1i quan h\u1ec7 &#8216;\u1ea2nh h\u01b0\u1edfng&#8217;. Ban \u0111\u1ea7u c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn s\u1eed d\u1ee5ng c\u00e1c h\u1ec7 s\u1ed1 \u01b0\u1edbc l\u01b0\u1ee3ng, mi\u1ec5n l\u00e0 ch\u00fang \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo th\u1eddi gian khi d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng phong ph\u00fa.<\/p>\n<h3>B\u01b0\u1edbc 4: B\u00e1o c\u00e1o v\u00e0 qu\u1ea3n tr\u1ecb<\/h3>\n<p>T\u00edch h\u1ee3p nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y v\u00e0o c\u00e1c chu k\u1ef3 b\u00e1o c\u00e1o \u0111\u1ecbnh k\u1ef3. \u0110\u1eebng gi\u1ea5u m\u00f4 h\u00ecnh trong m\u1ed9t t\u00e0i li\u1ec7u k\u1ef9 thu\u1eadt. Tr\u00ecnh b\u00e0y b\u1ea3n \u0111\u1ed3 \u1ea3nh h\u01b0\u1edfng cho ban l\u00e3nh \u0111\u1ea1o c\u1ea5p cao. Cho th\u1ea5y c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 c\u1ee5 th\u1ec3 li\u00ean quan \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee5 th\u1ec3 nh\u01b0 th\u1ebf n\u00e0o. S\u1ef1 minh b\u1ea1ch n\u00e0y x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 c\u1ee7ng c\u1ed1 l\u00fd do cho c\u00e1c y\u00eau c\u1ea7u ng\u00e2n s\u00e1ch trong t\u01b0\u01a1ng lai.<\/p>\n<h2>\u26a0\ufe0f Nh\u1eefng sai l\u1ea7m v\u00e0 th\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn \u26a0\ufe0f<\/h2>\n<p>M\u1eb7c d\u00f9 khung m\u00f4 h\u00ecnh n\u00e0y r\u1ea5t v\u1eefng ch\u1eafc, nh\u01b0ng c\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng v\u1ea5p ph\u1ea3i kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn n\u00e0y s\u1ebd gi\u00fap d\u1eabn d\u1eaft qu\u00e1 tr\u00ecnh m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng.<\/p>\n<h3>1. Qu\u00e1 ph\u1ee9c t\u1ea1p<\/h3>\n<p>M\u1ed9t sai l\u1ea7m l\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh qu\u00e1 chi ti\u1ebft. N\u1ebfu m\u1ed7i k\u1ec7 m\u00e1y ch\u1ee7 \u0111\u1ec1u \u0111\u01b0\u1ee3c g\u00e1n v\u00e0o m\u1ed9t m\u1ee5c ti\u00eau doanh thu, m\u00f4 h\u00ecnh s\u1ebd tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd. H\u00e3y t\u1eadp trung v\u00e0o c\u00e1c n\u0103ng l\u1ef1c c\u1ea5p cao c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3. Gom c\u00e1c chi ti\u1ebft k\u1ef9 thu\u1eadt c\u1ea5p th\u1ea5p v\u00e0o c\u00e1c n\u00fat n\u0103ng l\u1ef1c r\u1ed9ng h\u01a1n.<\/p>\n<h3>2. B\u1ecf qua c\u00e1c ch\u1ec9 s\u1ed1 tr\u1ec5<\/h3>\n<p>Doanh thu l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 tr\u1ec5. Nh\u1eefng thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 x\u1ea3y ra \u1edf hi\u1ec7n t\u1ea1i, nh\u01b0ng k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh ch\u1ec9 xu\u1ea5t hi\u1ec7n v\u00e0o qu\u00fd ti\u1ebfp theo. \u0110\u1eebng mong \u0111\u1ee3i s\u1ef1 b\u00f9ng n\u1ed5 doanh thu ngay l\u1eadp t\u1ee9c t\u1eeb m\u1ecdi thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7. M\u00f4 h\u00ecnh c\u1ea7n t\u00ednh \u0111\u1ebfn kho\u1ea3ng th\u1eddi gian tr\u1ec5 gi\u1eefa vi\u1ec7c tri\u1ec3n khai n\u0103ng l\u1ef1c v\u00e0 vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh.<\/p>\n<h3>3. G\u00e1n l\u1ed7i c\u00f4ng c\u1ee5 cho th\u1ea5t b\u1ea1i quy tr\u00ecnh<\/h3>\n<p>\u0110\u00f4i khi, c\u00f4ng ngh\u1ec7 l\u1ea1i kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea3i ph\u00e1p \u0111\u00fang cho m\u1ed9t v\u1ea5n \u0111\u1ec1 kinh doanh. N\u1ebfu m\u1ee5c ti\u00eau doanh thu kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c, r\u1ea5t d\u1ec5 \u0111\u1ed5 l\u1ed7i cho c\u00f4ng ngh\u1ec7. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) gi\u00fap ch\u1ea9n \u0111o\u00e1n \u0111i\u1ec1u n\u00e0y. N\u1ebfu &#8216;Ph\u01b0\u01a1ng ti\u1ec7n&#8217; (C\u00f4ng ngh\u1ec7) l\u00e0 \u0111\u1ee7 nh\u01b0ng &#8216;M\u1ee5c \u0111\u00edch&#8217; kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c, th\u00ec v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 n\u1eb1m \u1edf &#8216;\u0110\u1ed9ng l\u1ef1c&#8217; (Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng, Gi\u00e1 c\u1ea3) ch\u1ee9 kh\u00f4ng ph\u1ea3i \u1edf h\u1ea1 t\u1ea7ng.<\/p>\n<h3>4. M\u00f4 h\u00ecnh t\u0129nh<\/h3>\n<p>M\u1ed9t m\u00f4 h\u00ecnh BMM kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u01a1 \u0111\u1ed3 t\u0129nh. M\u1ee5c ti\u00eau kinh doanh thay \u0111\u1ed5i, v\u00e0 c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n. M\u1ed9t m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng h\u00f4m nay c\u00f3 th\u1ec3 tr\u1edf n\u00ean l\u1ed7i th\u1eddi ch\u1ec9 sau s\u00e1u th\u00e1ng. Thi\u1ebft l\u1eadp m\u1ed9t chu k\u1ef3 \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3. C\u1eadp nh\u1eadt c\u00e1c m\u1ed1i quan h\u1ec7 \u1ea3nh h\u01b0\u1edfng khi c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft ho\u1eb7c th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i.<\/p>\n<h2>\ud83d\udcc8 C\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i \ud83d\udcc8<\/h2>\n<p>\u0110\u1ec3 duy tr\u00ec gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c n\u00ean \u00e1p d\u1ee5ng nh\u1eefng th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t c\u1ee5 th\u1ec3.<\/p>\n<ul>\n<li><strong>Ti\u00eau chu\u1ea9n h\u00f3a thu\u1eadt ng\u1eef:<\/strong> \u0110\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t \u0111\u1ecbnh ngh\u0129a cho \u2018M\u1ee5c ti\u00eau\u2019, \u2018M\u1ee5c ti\u00eau\u2019 v\u00e0 \u2018N\u0103ng l\u1ef1c\u2019. S\u1ef1 m\u01a1 h\u1ed3 d\u1eabn \u0111\u1ebfn s\u1ef1 thi\u1ebfu \u0111\u1ed3ng thu\u1eadn.<\/li>\n<li><strong>T\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3:<\/strong> \u0110\u1eebng \u0111o l\u01b0\u1eddng vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 (v\u00ed d\u1ee5: \u201cs\u1ed1 l\u01b0\u1ee3ng m\u00e1y ch\u1ee7\u201d). H\u00e3y \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 kinh doanh (v\u00ed d\u1ee5: \u201cth\u1eddi gian ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng\u201d).<\/li>\n<li><strong>Li\u00ean k\u1ebft v\u1edbi ng\u00e2n s\u00e1ch:<\/strong> G\u1eafn vi\u1ec7c ph\u00ea duy\u1ec7t ng\u00e2n s\u00e1ch c\u00f4ng ngh\u1ec7 v\u1edbi BMM. N\u1ebfu m\u1ed9t d\u1ef1 \u00e1n kh\u00f4ng li\u00ean k\u1ebft v\u1edbi m\u1ee5c ti\u00eau kinh doanh \u0111\u00e3 x\u00e1c \u0111\u1ecbnh, th\u00ec n\u00f3 kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra k\u1ef7 lu\u1eadt.<\/li>\n<li><strong>Truy\u1ec1n th\u00f4ng tr\u1ef1c quan:<\/strong> S\u1eed d\u1ee5ng s\u01a1 \u0111\u1ed3 \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t m\u00f4 h\u00ecnh. M\u1ed9t t\u00e0i li\u1ec7u v\u0103n b\u1ea3n ph\u1ee9c t\u1ea1p s\u1ebd k\u00e9m hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi m\u1ed9t b\u1ea3n \u0111\u1ed3 tr\u1ef1c quan th\u1ec3 hi\u1ec7n lu\u1ed3ng t\u1eeb C\u00f4ng ngh\u1ec7 \u0111\u1ebfn Doanh thu.<\/li>\n<li><strong>\u0110\u1ed9i ng\u0169 li\u00ean ch\u1ee9c n\u0103ng:<\/strong> \u0110\u1ea3m b\u1ea3o c\u1ea3 b\u1ed9 ph\u1eadn CNTT v\u00e0 T\u00e0i ch\u00ednh \u0111\u1ec1u tham gia v\u00e0o qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh. T\u00e0i ch\u00ednh hi\u1ec3u c\u00e1c ch\u1ec9 s\u1ed1 doanh thu; CNTT hi\u1ec3u c\u00e1c gi\u1edbi h\u1ea1n k\u1ef9 thu\u1eadt. C\u1ea3 hai b\u00ean \u0111\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 b\u1ee9c tranh to\u00e0n di\u1ec7n.<\/li>\n<\/ul>\n<h2>\ud83d\udd0d Ph\u00e2n t\u00edch s\u00e2u: Vai tr\u00f2 c\u1ee7a d\u1eef li\u1ec7u trong BMM \ud83d\udcca<\/h2>\n<p>D\u1eef li\u1ec7u l\u00e0 nhi\u00ean li\u1ec7u nu\u00f4i d\u01b0\u1ee1ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh. Kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, c\u00e1c m\u1ed1i quan h\u1ec7 \u1ea3nh h\u01b0\u1edfng ch\u1ec9 l\u00e0 nh\u1eefng gi\u1ea3 \u0111\u1ecbnh. Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 v\u00e0 doanh thu, t\u00ednh to\u00e0n v\u1eb9n c\u1ee7a d\u1eef li\u1ec7u l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng.<\/p>\n<p>X\u00e9t m\u1ed9t t\u00ecnh hu\u1ed1ng trong \u0111\u00f3 m\u1ed9t c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb m\u1edbi \u0111\u01b0\u1ee3c tri\u1ec3n khai. M\u1ee5c ti\u00eau l\u00e0 t\u0103ng kh\u1ed1i l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Kh\u1ea3 n\u0103ng c\u00f4ng ngh\u1ec7 l\u00e0 \u201cChu\u1ed7i email t\u1ef1 \u0111\u1ed9ng\u201d. \u0110\u1ec3 x\u00e1c minh \u0111i\u1ec1u n\u00e0y trong BMM:<\/p>\n<ol>\n<li><strong>Theo d\u00f5i \u0110\u1ea7u v\u00e0o:<\/strong>\u0110o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng email \u0111\u01b0\u1ee3c g\u1eedi.<\/li>\n<li><strong>Theo d\u00f5i \u0110\u1ea7u ra:<\/strong>\u0110o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c t\u1ea1o ra.<\/li>\n<li><strong>Theo d\u00f5i Doanh thu:<\/strong>\u0110o l\u01b0\u1eddng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\n<li><strong>Li\u00ean quan:<\/strong>X\u00e1c \u0111\u1ecbnh m\u1ed1i t\u01b0\u01a1ng quan th\u1ed1ng k\u00ea gi\u1eefa vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 c\u00e1c con s\u1ed1 doanh s\u1ed1.<\/li>\n<\/ol>\n<p>N\u1ebfu d\u1eef li\u1ec7u cho th\u1ea5y kh\u00f4ng c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan, m\u1ed1i quan h\u1ec7 &#8216;\u1ea2nh h\u01b0\u1edfng&#8217; trong m\u00f4 h\u00ecnh l\u00e0 y\u1ebfu. Th\u00f4ng tin n\u00e0y gi\u00fap t\u1ed5 ch\u1ee9c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c. C\u00f3 th\u1ec3 c\u00f4ng c\u1ee5 l\u00e0 \u1ed5n, nh\u01b0ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung l\u1ea1i y\u1ebfu. Ho\u1eb7c c\u00f3 th\u1ec3 c\u00f4ng c\u1ee5 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau. BMM cung c\u1ea5p c\u1ea5u tr\u00fac \u0111\u1ec3 \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y m\u00e0 kh\u00f4ng v\u1ed9i \u0111\u1ed5 l\u1ed7i.<\/p>\n<h2>\ud83d\ude80 M\u1edf r\u1ed9ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y tr\u00ean to\u00e0n doanh nghi\u1ec7p \ud83c\udfe2<\/h2>\n<p>M\u1ed9t khi m\u00f4 h\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 trong m\u1ed9t b\u1ed9 ph\u1eadn, n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng. Tuy nhi\u00ean, vi\u1ec7c m\u1edf r\u1ed9ng mang l\u1ea1i s\u1ef1 ph\u1ee9c t\u1ea1p. C\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u00f3 th\u1ec3 c\u00f3 \u0111\u1ecbnh ngh\u0129a kh\u00e1c nhau v\u1ec1 &#8216;Doanh thu&#8217;. Marketing c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, trong khi B\u00e1n h\u00e0ng t\u1eadp trung v\u00e0o m\u1edf r\u1ed9ng t\u00e0i kho\u1ea3n. Khung BMM ph\u1ea3i linh ho\u1ea1t \u0111\u1ee7 \u0111\u1ec3 ch\u1ea5p nh\u1eadn nh\u1eefng s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y trong khi v\u1eabn duy tr\u00ec quan \u0111i\u1ec3m th\u1ed1ng nh\u1ea5t c\u1ee7a to\u00e0n c\u00f4ng ty.<\/p>\n<p>Xem x\u00e9t m\u1ed9t kho l\u01b0u tr\u1eef t\u1eadp trung cho m\u00f4 h\u00ecnh. Kho n\u00e0y n\u00ean l\u01b0u tr\u1eef t\u1ea5t c\u1ea3 c\u00e1c m\u1ee5c ti\u00eau, m\u1ee5c \u0111\u00edch v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n. N\u00f3 n\u00ean cho ph\u00e9p ph\u00e2n t\u00edch chi ti\u1ebft t\u1eeb c\u1ea5p c\u00f4ng ty xu\u1ed1ng c\u1ea5p b\u1ed9 ph\u1eadn. H\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u00f4ng ngh\u1ec7 \u0111\u1ecba ph\u01b0\u01a1ng g\u00f3p ph\u1ea7n v\u00e0o chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u. N\u1ebfu m\u1ed9t nh\u00f3m \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u00f4ng ty, m\u00f4 h\u00ecnh s\u1ebd ph\u00e1t hi\u1ec7n s\u1ef1 b\u1ea5t nh\u1ea5t n\u00e0y.<\/p>\n<h2>\ud83c\udf1f Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 s\u1ef1 \u0111\u1ed3ng b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c \ud83c\udf1f<\/h2>\n<p>Ch\u1ee9ng minh t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ebfn doanh thu kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ec3 ch\u1ee9ng minh r\u1eb1ng CNTT c\u00f3 gi\u00e1 tr\u1ecb. \u0110\u00f3 l\u00e0 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ed5 ch\u1ee9c \u0111\u1ed3ng thu\u1eadn h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t m\u1ee5c \u0111\u00edch chung. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cung c\u1ea5p t\u1eeb v\u1ef1ng v\u00e0 c\u1ea5u tr\u00fac \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed3ng b\u1ed9 n\u00e0y. B\u1eb1ng c\u00e1ch coi c\u00f4ng ngh\u1ec7 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n chi\u1ebfn l\u01b0\u1ee3c thay v\u00ec ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 t\u1ed1t h\u01a1n.<\/p>\n<p>H\u00e0nh tr\u00ecnh t\u1eeb y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh l\u00e0 d\u00e0i. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean nh\u1eabn, d\u1eef li\u1ec7u v\u00e0 tinh th\u1ea7n s\u1eb5n s\u00e0ng th\u00e1ch th\u1ee9c c\u00e1c gi\u1ea3 \u0111\u1ecbnh. Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, BMM s\u1ebd thay \u0111\u1ed5i cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1eeb \u201cCh\u00fang ta \u0111\u00e3 chi bao nhi\u00eau?\u201d sang \u201cCh\u00fang ta \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c g\u00ec?\u201d. S\u1ef1 thay \u0111\u1ed5i n\u00e0y trao quy\u1ec1n cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f4ng ngh\u1ec7 n\u00f3i \u0111\u01b0\u1ee3c ng\u00f4n ng\u1eef kinh doanh v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i s\u00e1ng ki\u1ebfn s\u1ed1 \u0111\u1ec1u g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p. \ud83e\udd1d<\/p>\n<p>B\u1eb1ng c\u00e1ch tu\u00e2n th\u1ee7 khung n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua tr\u1ef1c gi\u00e1c v\u00e0 ph\u1ecfng \u0111o\u00e1n. H\u1ecd c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a tr\u00e1ch nhi\u1ec7m n\u01a1i c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c xem x\u00e9t d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 gi\u00e1 tr\u1ecb kinh doanh. C\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 k\u1ef7 lu\u1eadt n\u00e0y l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 hi\u1ec7n \u0111\u1ea1i. N\u00f3 \u0111\u1ea3m b\u1ea3o c\u00f4ng ngh\u1ec7 ph\u1ee5c v\u1ee5 cho kinh doanh, ch\u1ee9 kh\u00f4ng ph\u1ea3i kinh doanh ph\u1ee5c v\u1ee5 cho c\u00f4ng ngh\u1ec7.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i, kho\u1ea3ng c\u00e1ch gi\u1eefa \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 v\u00e0 k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh v\u1eabn l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c dai d\u1eb3ng. C\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng&hellip;<\/p>\n","protected":false},"author":1,"featured_media":208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"T\u00e1c \u0111\u1ed9ng doanh thu t\u1eeb c\u00f4ng ngh\u1ec7: S\u1eed d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch li\u00ean k\u1ebft chi ph\u00ed c\u00f4ng ngh\u1ec7 v\u1edbi doanh thu b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh. M\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 s\u1ef1 \u0111\u1ed3ng b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111o l\u01b0\u1eddng ROI.","inline_featured_image":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[12],"tags":[5,11],"class_list":["post-207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-motivation-model","tag-academic","tag-business-motivation-model"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00e1c \u0111\u1ed9ng doanh thu t\u1eeb c\u00f4ng ngh\u1ec7: S\u1eed d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch li\u00ean k\u1ebft chi ph\u00ed c\u00f4ng ngh\u1ec7 v\u1edbi doanh thu b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh. 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