{"id":303,"date":"2026-03-23T13:53:20","date_gmt":"2026-03-23T13:53:20","guid":{"rendered":"https:\/\/www.go-notes.com\/tw\/building-consensus-stakeholders-business-motivation-model\/"},"modified":"2026-03-23T13:53:20","modified_gmt":"2026-03-23T13:53:20","slug":"building-consensus-stakeholders-business-motivation-model","status":"publish","type":"post","link":"https:\/\/www.go-notes.com\/tw\/building-consensus-stakeholders-business-motivation-model\/","title":{"rendered":"\u5546\u696d\u52d5\u6a5f\u6a21\u578b\uff1a\u5728\u5229\u76ca\u76f8\u95dc\u8005\u4e4b\u9593\u5efa\u7acb\u5171\u8b58"},"content":{"rendered":"

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\n
\"Sketch-style<\/figure>\n<\/div>\n

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    \n
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      \n
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      \n\u8b58\u5225\u53ef\u80fd\u4fc3\u9032\u6216\u963b\u7919\u8a08\u756b\u7684\u56e0\u7d20\u3002\u9019\u4e00\u6b65\u9a5f\u5c07\u98a8\u96aa\u7ba1\u7406\u8f49\u5316\u70ba\u4e3b\u52d5\u7684\u8a0e\u8ad6\u3002\u5229\u76ca\u76f8\u95dc\u8005\u53ef\u4ee5\u5c31\u54ea\u4e9b\u5f71\u97ff\u56e0\u7d20\u9700\u8981\u6e1b\u8f15\u3001\u54ea\u4e9b\u53ef\u88ab\u5229\u7528\u9054\u6210\u5171\u8b58\u3002<\/p>\n

      \u6b65\u9a5f 5\uff1a\u9a57\u8b49\u95dc\u4fc2<\/strong>
      \n\u6aa2\u8996\u5404\u9805\u9023\u7d50\u3002\u624b\u6bb5\u662f\u5426\u771f\u6b63\u652f\u63f4\u76ee\u6a19\uff1f\u884c\u52d5\u76ee\u6a19\u662f\u5426\u80fd\u8861\u91cf\u76ee\u6a19\uff1f\u6b64\u9a57\u8b49\u968e\u6bb5\u6b63\u662f\u9054\u6210\u5171\u8b58\u7684\u95dc\u9375\u6642\u523b\u3002\u82e5\u67d0\u9805\u9023\u7d50\u7f3a\u4e4f\u908f\u8f2f\uff0c\u5247\u61c9\u4e88\u4ee5\u79fb\u9664\u6216\u91cd\u65b0\u5b9a\u7fa9\u3002<\/p>\n

      \u7e6a\u88fd\u885d\u7a81\u5229\u76ca\u5730\u5716 \ud83d\uddfa\ufe0f<\/h2>\n

      \u5373\u4f7f\u64c1\u6709\u6e05\u6670\u7684\u6a21\u578b\uff0c\u885d\u7a81\u7684\u5229\u76ca\u4ecd\u6703\u51fa\u73fe\u3002\u5546\u696d\u52d5\u6a5f\u6a21\u578b\u4e26\u4e0d\u6703\u6d88\u9664\u885d\u7a81\uff0c\u4f46\u63d0\u4f9b\u4e86\u7ba1\u7406\u885d\u7a81\u7684\u6a5f\u5236\u3002\u5229\u76ca\u76f8\u95dc\u8005\u4e0d\u518d\u722d\u8ad6\u610f\u898b\uff0c\u800c\u662f\u91dd\u5c0d\u6a21\u578b\u7684\u7d50\u69cb\u9032\u884c\u8a0e\u8ad6\u3002<\/p>\n

      \u8209\u4f8b\u4f86\u8aaa\uff0c\u92b7\u552e\u5718\u968a\u5e0c\u671b\u65b0\u589e\u4e00\u500b\u529f\u80fd\uff08\u624b\u6bb5\uff09\u4ee5\u63d0\u5347\u6536\u5165\uff08\u76ee\u6a19\uff09\uff0c\u4f46\u5de5\u7a0b\u5718\u968a\u8a8d\u70ba\u9019\u5c07\u964d\u4f4e\u7cfb\u7d71\u7a69\u5b9a\u6027\uff08\u8ca0\u9762\u5f71\u97ff\u56e0\u7d20\uff09\u3002\u5728\u50b3\u7d71\u8a0e\u8ad6\u4e2d\uff0c\u9019\u662f\u4e00\u5834\u610f\u5fd7\u7684\u8f03\u91cf\uff1b\u4f46\u5728 BMM \u6846\u67b6\u4e2d\uff0c\u9019\u662f\u4e00\u6b21\u6b0a\u8861\u5206\u6790\u3002<\/p>\n

        \n
      • \u8b58\u5225\u885d\u7a81\uff1a<\/strong> \u92b7\u552e\u5718\u968a\u63d0\u51fa\u7684\u624b\u6bb5\u8207\u7a69\u5b9a\u6027\u76ee\u6a19\u76f8\u885d\u7a81\u3002<\/li>\n
      • \u8a55\u4f30\u5f71\u97ff\u7a0b\u5ea6\uff1a<\/strong> \u5229\u7528\u884c\u52d5\u76ee\u6a19\u8861\u91cf\u98a8\u96aa\u3002\u7a69\u5b9a\u6027\u640d\u5931\u4e86\u591a\u5c11\uff1f\u6536\u5165\u589e\u52a0\u4e86\u591a\u5c11\uff1f<\/li>\n
      • \u8abf\u6574\u6a21\u578b\uff1a<\/strong> \u76ee\u6a19\u53ef\u80fd\u9700\u8981\u8abf\u6574\u3002\u624b\u6bb5\u53ef\u80fd\u9700\u8981\u4fee\u6539\u3002\u7a69\u5b9a\u6027\u7684\u884c\u52d5\u76ee\u6a19\u53ef\u80fd\u9700\u8981\u88ab\u63a5\u53d7\u70ba\u4e00\u7a2e\u9650\u5236\u689d\u4ef6\u3002<\/li>\n<\/ul>\n

        \u9019\u7a2e\u65b9\u6cd5\u5c07\u5c0d\u8a71\u5f9e\u300c\u6211\u60f3\u8981\u9019\u500b\u300d\u8f49\u8b8a\u70ba\u300c\u9019\u5c0d\u6a21\u578b\u7684\u5f71\u97ff\u662f\u4ec0\u9ebc\u300d\u3002\u8b93\u5229\u76ca\u76f8\u95dc\u8005\u770b\u5230\u81ea\u8eab\u504f\u597d\u6240\u5e36\u4f86\u7684\u7cfb\u7d71\u6027\u5f8c\u679c\u3002\u5b83\u4fc3\u9032\u57fa\u65bc\u6578\u64da\u8207\u7d50\u69cb\u7684\u59a5\u5354\uff0c\u800c\u975e\u4f9d\u8cf4\u7b49\u7d1a\u6b0a\u5a01\u3002<\/p>\n

        \u7ba1\u7406\u5f71\u97ff\u56e0\u7d20\u8207\u98a8\u96aa \u26a0\ufe0f<\/h2>\n

        \u5f71\u97ff\u56e0\u7d20\u662f\u5f71\u97ff\u76ee\u6a19\u9054\u6210\u7684\u5916\u90e8\u6216\u5167\u90e8\u56e0\u7d20\u3002\u5b83\u5011\u5c0d\u9054\u6210\u5171\u8b58\u81f3\u95dc\u91cd\u8981\uff0c\u56e0\u70ba\u5b83\u5011\u4ee3\u8868\u4e86\u74b0\u5883\u7684\u73fe\u5be6\u72c0\u6cc1\u3002\u5ffd\u7565\u5f71\u97ff\u56e0\u7d20\u5c07\u5c0e\u81f4\u8a08\u756b\u5728\u5be6\u969b\u57f7\u884c\u4e2d\u5931\u6557\u3002<\/p>\n

        \u5f71\u97ff\u56e0\u7d20\u5206\u70ba\u5169\u7a2e\u985e\u578b\uff1a<\/p>\n

          \n
        • \u6b63\u9762\u5f71\u97ff\u56e0\u7d20\uff1a<\/strong> \u6709\u52a9\u65bc\u9054\u6210\u76ee\u6a19\u7684\u56e0\u7d20\uff08\u4f8b\u5982\uff1a\u65b0\u5e02\u5834\u8da8\u52e2\u3001\u6230\u7565\u5408\u4f5c\u5925\u4f34\uff09\u3002<\/li>\n
        • \u8ca0\u9762\u5f71\u97ff\u56e0\u7d20\uff1a<\/strong> \u963b\u7919\u76ee\u6a19\u9054\u6210\u7684\u56e0\u7d20\uff08\u4f8b\u5982\uff1a\u6cd5\u898f\u8b8a\u52d5\u3001\u7af6\u722d\u5c0d\u624b\u884c\u52d5\u3001\u8cc7\u6e90\u77ed\u7f3a\uff09\u3002<\/li>\n<\/ul>\n

          \u5728\u5efa\u7acb\u5171\u8b58\u6642\uff0c\u5229\u76ca\u76f8\u95dc\u8005\u5fc5\u9808\u5c31\u9019\u4e9b\u5f71\u97ff\u56e0\u7d20\u7684\u72c0\u614b\u9054\u6210\u4e00\u81f4\u3002\u4e00\u4f4d\u5229\u76ca\u76f8\u95dc\u8005\u53ef\u80fd\u5c07\u6cd5\u898f\u8996\u70ba\u8ca0\u9762\u5f71\u97ff\u56e0\u7d20\uff08\u5408\u898f\u6210\u672c\uff09\uff0c\u800c\u53e6\u4e00\u4f4d\u5247\u8996\u70ba\u6b63\u9762\u5f71\u97ff\u56e0\u7d20\uff08\u70ba\u7af6\u722d\u5c0d\u624b\u8a2d\u7f6e\u5e02\u5834\u9580\u6abb\uff09\u3002\u89e3\u6c7a\u6b64\u554f\u984c\u9700\u8981\u6578\u64da\u652f\u6301\u3002<\/p>\n

          \u70ba\u6709\u6548\u7ba1\u7406\u6b64\u60c5\u6cc1\uff1a<\/p>\n

            \n
          • \u8a18\u9304\u4f86\u6e90\uff1a<\/strong> \u5c0d\u5f71\u97ff\u56e0\u7d20\u7684\u4fe1\u5ff5\u4f86\u81ea\u4f55\u8655\uff1f<\/li>\n
          • \u660e\u78ba\u8cac\u4efb\u4eba\uff1a<\/strong> \u8ab0\u8ca0\u8cac\u76e3\u63a7\u6b64\u5f71\u97ff\u56e0\u7d20\uff1f<\/li>\n
          • \u5b9a\u7fa9\u56de\u61c9\u7b56\u7565\uff1a<\/strong>\u5982\u679c\u5f71\u97ff\u56e0\u7d20\u767c\u751f\u8b8a\u52d5\uff0c\u61c9\u63a1\u53d6\u4ec0\u9ebc\u8a08\u756b\uff1f<\/li>\n<\/ul>\n

            \u5982\u6b64\u7d30\u7bc0\u7a0b\u5ea6\u53ef\u78ba\u4fdd\u7576\u98a8\u96aa\u5be6\u969b\u767c\u751f\u6642\uff0c\u7d44\u7e54\u7121\u9700\u91cd\u65b0\u8ac7\u5224\u7b56\u7565\u3002\u56de\u61c9\u8a08\u756b\u539f\u672c\u5c31\u662f\u6700\u521d\u5171\u8b58\u7684\u4e00\u90e8\u5206\u3002<\/p>\n

            \u6301\u7e8c\u7dad\u6301\u5171\u8b58\u7684\u6642\u9593 \u23f3<\/h2>\n

            \u5171\u8b58\u4e26\u975e\u4e00\u6b21\u6027\u7684\u4e8b\u4ef6\u3002\u5546\u696d\u74b0\u5883\u6703\u8b8a\u52d5\uff0c\u52d5\u6a5f\u6a21\u578b\u4e5f\u5fc5\u9808\u6301\u7e8c\u6f14\u9032\u3002\u975c\u614b\u7684\u6a21\u578b\u5f88\u5feb\u5c31\u6703\u904e\u6642\u3002\u70ba\u7dad\u6301\u4e00\u81f4\uff0c\u6a21\u578b\u9700\u8981\u6cbb\u7406\u3002<\/p>\n

            \u5b9a\u671f\u6aa2\u8996<\/strong>
            \n\u5b89\u6392\u5b9a\u671f\u6aa2\u8996\u6a21\u578b\u3002\u9019\u53ef\u78ba\u4fdd\u76ee\u6a19\u8207\u76ee\u7684\u4ecd\u5177\u76f8\u95dc\u6027\u3002\u82e5\u67d0\u9805\u76ee\u6a19\u63d0\u524d\u9054\u6210\uff0c\u76ee\u6a19\u662f\u5426\u9700\u8981\u8abf\u6574\uff1f\u82e5\u67d0\u5f71\u97ff\u56e0\u7d20\u6210\u70ba\u73fe\u5be6\uff0c\u624b\u6bb5\u662f\u5426\u9700\u8981\u6539\u8b8a\uff1f<\/p>\n

            \u8b8a\u66f4\u7ba1\u7406<\/strong>
            \n\u6a21\u578b\u7684\u4efb\u4f55\u8b8a\u66f4\u90fd\u61c9\u9075\u5faa\u8b8a\u66f4\u63a7\u5236\u6d41\u7a0b\u3002\u9019\u53ef\u9632\u6b62\u96a8\u610f\u4fee\u6539\uff0c\u9032\u800c\u7834\u58de\u539f\u6709\u7684\u5354\u8b70\u3002\u82e5\u65b0\u589e\u76ee\u6a19\uff0c\u5fc5\u9808\u8ffd\u6eaf\u81f3\u76ee\u7684\uff0c\u4ee5\u78ba\u4fdd\u5176\u4ecd\u7b26\u5408\u7b56\u7565\u3002<\/p>\n

            \u6e9d\u901a<\/strong>
            \n\u8b93\u5229\u5bb3\u95dc\u4fc2\u4eba\u4e86\u89e3\u6700\u65b0\u9032\u5c55\u3002\u6a21\u578b\u662f\u4e00\u4efd\u6d3b\u6587\u4ef6\u3002\u5206\u4eab\u66f4\u65b0\u7248\u672c\uff0c\u53ef\u78ba\u4fdd\u6240\u6709\u4eba\u96a8\u8457\u7d44\u7e54\u7684\u8abf\u6574\u6301\u7e8c\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n

            \u61c9\u907f\u514d\u7684\u5e38\u898b\u9677\u9631 \ud83d\udeab<\/h2>\n

            \u96d6\u7136\u5546\u696d\u52d5\u6a5f\u6a21\u578b\u5177\u6709\u5f37\u5927\u6548\u80fd\uff0c\u4f46\u53ef\u80fd\u88ab\u8aa4\u7528\u3002\u4e86\u89e3\u5e38\u898b\u932f\u8aa4\uff0c\u6709\u52a9\u65bc\u78ba\u4fdd\u6d41\u7a0b\u6301\u7e8c\u6709\u6548\u3002<\/p>\n

              \n
            • \u904e\u5ea6\u8a2d\u8a08\uff1a<\/strong>\u5efa\u7acb\u904e\u65bc\u7d30\u7bc0\u7684\u6a21\u578b\uff0c\u53ef\u80fd\u5c0e\u81f4\u6c7a\u7b56\u505c\u6eef\u3002\u4fdd\u6301\u67b6\u69cb\u7684\u53ef\u7ba1\u7406\u6027\u3002<\/li>\n
            • \u5ffd\u7565\u975e\u529f\u80fd\u9700\u6c42\uff1a<\/strong>\u904e\u5ea6\u95dc\u6ce8\u76ee\u6a19\u8207\u76ee\u7684\uff0c\u537b\u5ffd\u7565\u9650\u5236\u5b83\u5011\u7684\u624b\u6bb5\u8207\u5f71\u97ff\u56e0\u7d20\u3002<\/li>\n
            • \u7f3a\u4e4f\u8ca0\u8cac\u4eba\uff1a<\/strong>\u82e5\u7121\u4eba\u8ca0\u8cac\u7dad\u8b77\u6a21\u578b\uff0c\u5b83\u5c07\u9010\u6f38\u9000\u5316\u3002\u61c9\u6307\u6d3e\u4e00\u4f4d\u8ca0\u8cac\u4eba\u4f86\u7ba1\u7406BMM\u7684\u5404\u9805\u6587\u4ef6\u3002<\/li>\n
            • \u6df7\u6dc6\u624b\u6bb5\u8207\u76ee\u6a19\uff1a<\/strong>\u5982\u524d\u6240\u8ff0\uff0c\u4e0d\u8981\u5c07\u5de5\u5177\u6216\u6d41\u7a0b\u8996\u70ba\u6230\u7565\u6210\u679c\u3002\u9019\u6703\u5c0e\u81f4\u5728\u554f\u984c\u5b9a\u7fa9\u524d\u5c31\u958b\u59cb\u5c0b\u627e\u89e3\u6c7a\u65b9\u6848\u3002<\/li>\n<\/ul>\n

              \u6548\u76ca\u7e3d\u7d50 \u2705<\/h2>\n

              \u70ba\u5229\u5bb3\u95dc\u4fc2\u4eba\u5171\u8b58\u800c\u5be6\u65bd\u5546\u696d\u52d5\u6a5f\u6a21\u578b\uff0c\u5e36\u4f86\u7684\u5be6\u8cea\u512a\u52e2\u9060\u8d85\u904e\u55ae\u7d14\u7684\u6587\u4ef6\u5316\u3002<\/p>\n

                \n
              • \u6e05\u6670\u5ea6\uff1a<\/strong>\u6240\u6709\u4eba\u5c0d\u7b56\u7565\u8207\u57f7\u884c\u90fd\u4f7f\u7528\u76f8\u540c\u7684\u8a9e\u8a00\u3002<\/li>\n
              • \u53ef\u8ffd\u6eaf\u6027\uff1a<\/strong>\u60a8\u53ef\u4ee5\u5c07\u6bcf\u4e00\u9805\u884c\u52d5\u8ffd\u6eaf\u81f3\u5176\u6230\u7565\u76ee\u7684\u3002<\/li>\n
              • \u6e1b\u5c11\u91cd\u8907\u5de5\u4f5c\uff1a<\/strong>\u672a\u5c0d\u9f4a\u7684\u5c08\u6848\u80fd\u53ca\u65e9\u88ab\u767c\u73fe\uff0c\u7bc0\u7701\u8cc7\u6e90\u3002<\/li>\n
              • \u6539\u5584\u6c7a\u7b56\u54c1\u8cea\uff1a<\/strong> \u6c7a\u7b56\u662f\u6839\u64da\u5b83\u5011\u5c0d\u6a21\u578b\u7684\u5f71\u97ff\u4f86\u505a\u51fa\u7684\uff0c\u800c\u4e0d\u50c5\u50c5\u662f\u51fa\u65bc\u773c\u524d\u7684\u58d3\u529b\u3002<\/li>\n
              • \u654f\u6377\u6027\uff1a<\/strong> \u7576\u8b8a\u52d5\u767c\u751f\u6642\uff0c\u8a72\u6a21\u578b\u80fd\u5e6b\u52a9\u5feb\u901f\u8a55\u4f30\u5c0d\u6574\u9ad4\u7b56\u7565\u7684\u5f71\u97ff\u3002<\/li>\n<\/ul>\n

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