{"id":263,"date":"2026-03-25T12:01:38","date_gmt":"2026-03-25T12:01:38","guid":{"rendered":"https:\/\/www.go-notes.com\/tw\/creating-shared-understanding-goals-business-motivation-model\/"},"modified":"2026-03-25T12:01:38","modified_gmt":"2026-03-25T12:01:38","slug":"creating-shared-understanding-goals-business-motivation-model","status":"publish","type":"post","link":"https:\/\/www.go-notes.com\/tw\/creating-shared-understanding-goals-business-motivation-model\/","title":{"rendered":"\u5546\u696d\u52d5\u6a5f\u6a21\u578b\uff1a\u5efa\u7acb\u5c0d\u76ee\u6a19\u7684\u5171\u540c\u7406\u89e3"},"content":{"rendered":"

\u6709\u6548\u7684\u7b56\u7565\u57f7\u884c\u4e0d\u50c5\u4f9d\u8cf4\u65bc\u898f\u5283\uff0c\u66f4\u9700\u8981\u4e00\u81f4\u7684\u5354\u8abf\u3002\u7576\u5229\u76ca\u76f8\u95dc\u8005\u5c0d\u76ee\u6a19\u6709\u4e0d\u540c\u7406\u89e3\u6642\uff0c\u7e3e\u6548\u5c31\u6703\u53d7\u640d\u3002\u5546\u696d\u52d5\u6a5f\u6a21\u578b\uff08BMM\uff09\u63d0\u4f9b\u4e86\u4e00\u500b\u6a19\u6e96\u5316\u7684\u6846\u67b6\uff0c\u7528\u4ee5\u5f4c\u5408\u9019\u4e00\u5dee\u8ddd\u3002\u900f\u904e\u660e\u78ba\u5b9a\u7fa9\u884c\u52d5\u8005\u3001\u76ee\u6a19\u8207\u969c\u7919\u4e4b\u9593\u7684\u95dc\u4fc2\uff0c\u7d44\u7e54\u80fd\u5920\u5c0d\u81ea\u8eab\u65b9\u5411\u9054\u6210\u5171\u8b58\u3002\u672c\u6307\u5357\u63a2\u8a0e\u5982\u4f55\u904b\u7528\u6b64\u6a21\u578b\uff0c\u4ee5\u5728\u4f01\u696d\u67b6\u69cb\u4e2d\u4fc3\u9032\u6e05\u6670\u7684\u8a8d\u77e5\u3002<\/p>\n

\n
\"Marker<\/figure>\n<\/div>\n

\ud83d\udd0d \u8aa4\u914d\u7684\u6311\u6230<\/h2>\n

\u7d44\u7e54\u7d93\u5e38\u9762\u81e8\u9ad8\u968e\u7b56\u7565\u8207\u65e5\u5e38\u57f7\u884c\u4e4b\u9593\u7684\u812b\u7bc0\u3002\u9ad8\u968e\u4e3b\u7ba1\u5b9a\u7fa9\u5ee3\u6cdb\u7684\u9858\u666f\uff0c\u800c\u904b\u71df\u5718\u968a\u5247\u5c08\u6ce8\u65bc\u5373\u6642\u4efb\u52d9\u3002\u82e5\u7f3a\u4e4f\u5171\u540c\u8a9e\u8a00\uff0c\u9019\u5169\u500b\u5c64\u7d1a\u4fbf\u6703\u9010\u6f38\u812b\u7bc0\u3002\u9019\u7a2e\u8aa4\u914d\u5c0e\u81f4\u8cc7\u6e90\u6d6a\u8cbb\u3001\u91cd\u8907\u52aa\u529b\u4ee5\u53ca\u632b\u6557\u611f\u3002<\/p>\n

\u76ee\u6a19\u7406\u89e3\u4e0d\u8db3\u7684\u4e3b\u8981\u75c7\u72c0\u5305\u62ec\uff1a<\/p>\n

    \n
  • \u885d\u7a81\u7684\u512a\u5148\u9806\u5e8f\uff1a<\/strong>\u90e8\u9580A\u4ee5\u6210\u672c\u512a\u5316\u70ba\u76ee\u6a19\uff0c\u800c\u90e8\u9580B\u5247\u4ee5\u901f\u5ea6\u512a\u5316\u70ba\u76ee\u6a19\uff0c\u5c0e\u81f4\u6469\u64e6\u3002<\/li>\n
  • \u6a21\u7cca\u7684\u6307\u6a19\uff1a<\/strong>\u5404\u5718\u968a\u5c0d\u6210\u529f\u7684\u8861\u91cf\u65b9\u5f0f\u4e0d\u540c\uff0c\u5c0e\u81f4\u96e3\u4ee5\u6e96\u78ba\u5831\u544a\u9032\u5c55\u3002<\/li>\n
  • \u5931\u53bb\u80cc\u666f\uff1a<\/strong>\u65b0\u9032\u54e1\u5de5\u6216\u5916\u90e8\u5408\u4f5c\u5925\u4f34\u96e3\u4ee5\u7406\u89e3\u67d0\u4e9b\u8a08\u756b\u7684\u91cd\u8981\u6027\u3002<\/li>\n
  • \u5c0d\u8b8a\u9769\u7684\u6297\u62d2\uff1a<\/strong>\u5229\u76ca\u76f8\u95dc\u8005\u62d2\u7d55\u65b0\u7684\u6307\u793a\uff0c\u56e0\u70ba\u4ed6\u5011\u770b\u4e0d\u5230\u8207\u9577\u671f\u50f9\u503c\u7684\u95dc\u806f\u3002<\/li>\n<\/ul>\n

    \u5546\u696d\u52d5\u6a5f\u6a21\u578b\u63d0\u4f9b\u4e86\u4e00\u7a2e\u7d50\u69cb\u5316\u7684\u65b9\u5f0f\u4f86\u8a18\u9304\u9019\u4e9b\u95dc\u4fc2\u3002\u5b83\u8d85\u8d8a\u4e86\u7c21\u55ae\u7684\u4efb\u52d9\u6e05\u55ae\uff0c\u5c07\u300c\u70ba\u4ec0\u9ebc\u300d\u8207\u300c\u505a\u4ec0\u9ebc\u300d\u548c\u300c\u5982\u4f55\u505a\u300d\u806f\u7e6b\u8d77\u4f86\u3002<\/p>\n

    \ud83c\udfd7\ufe0f \u5546\u696d\u52d5\u6a5f\u6a21\u578b\u7684\u6838\u5fc3\u6982\u5ff5<\/h2>\n

    BMM \u662f\u4e00\u7a2e\u7269\u4ef6\u5c0e\u5411\u6a21\u578b\uff0c\u7528\u4ee5\u63cf\u8ff0\u4f01\u696d\u7684\u52d5\u6a5f\u3002\u8a72\u6a21\u578b\u7531\u7269\u4ef6\u7ba1\u7406\u5c0f\u7d44\uff08OMG\uff09\u7dad\u8b77\uff0c\u4e26\u4f5c\u70ba\u4f01\u696d\u67b6\u69cb\u7684\u57fa\u790e\u3002\u8a72\u6a21\u578b\u5340\u5206\u4e86\u300c\u52d5\u6a5f\u56e0\u7d20<\/em>\u300d\u8207\u300c\u884c\u52d5\u300d<\/em>\u4ee5\u61c9\u5c0d\u9019\u4e9b\u56e0\u7d20\u3002<\/p>\n

    \u8981\u5efa\u7acb\u5171\u8b58\uff0c\u9996\u5148\u5fc5\u9808\u7406\u89e3\u57fa\u672c\u7684\u69cb\u6210\u8981\u7d20\u3002\u9019\u4e9b\u5143\u7d20\u76f8\u4e92\u4f5c\u7528\uff0c\u5f62\u6210\u7d44\u7e54\u610f\u5716\u7684\u9023\u8cab\u5716\u50cf\u3002<\/p>\n

    1. \u884c\u52d5\u8005<\/h3>\n

    \u884c\u52d5\u8005\u662f\u80fd\u5920\u57f7\u884c\u884c\u52d5\u7684\u5be6\u9ad4\u3002\u9019\u5305\u62ec\u500b\u4eba\u3001\u89d2\u8272\u3001\u90e8\u9580\uff0c\u751a\u81f3\u5916\u90e8\u7d44\u7e54\u3002\u5728\u5de5\u4f5c\u574a\u60c5\u5883\u4e2d\uff0c\u8b58\u5225\u53c3\u8207\u8005\u662f\u7b2c\u4e00\u6b65\u3002\u6bcf\u500b\u76ee\u6a19\u90fd\u5fc5\u9808\u6709\u660e\u78ba\u7684\u6240\u6709\u8005\u6216\u53d7\u76ca\u8005\u3002<\/p>\n

    2. \u76ee\u6a19<\/h3>\n

    \u76ee\u6a19\u4ee3\u8868\u884c\u52d5\u8005\u5e0c\u671b\u9054\u6210\u7684\u4e8b\u7269\u3002\u5b83\u53ef\u4ee5\u662f\u62bd\u8c61\u7684\uff08\u4f8b\u5982\u300c\u5e02\u5834\u9818\u5c0e\u5730\u4f4d\u300d\uff09\uff0c\u4e5f\u53ef\u4ee5\u662f\u5177\u9ad4\u7684\uff08\u4f8b\u5982\u300c\u6536\u5165\u63d0\u534710%\u300d\uff09\u3002\u76ee\u6a19\u662f\u8a72\u6a21\u578b\u7684\u6838\u5fc3\u7126\u9ede\u3002\u9054\u6210\u5171\u8b58\u9700\u8981\u660e\u78ba\u754c\u5b9a\u6bcf\u500b\u76ee\u6a19\u7684\u7bc4\u570d\u8207\u610f\u5716\u3002<\/p>\n

    3. \u969c\u7919<\/h3>\n

    \u969c\u7919\u662f\u963b\u6b62\u884c\u52d5\u8005\u9054\u6210\u76ee\u6a19\u7684\u56e0\u7d20\u3002\u9019\u4e9b\u56e0\u7d20\u53ef\u80fd\u662f\u5916\u90e8\u7684\uff08\u5e02\u5834\u72c0\u6cc1\uff09\u6216\u5167\u90e8\u7684\uff08\u820a\u6709\u7cfb\u7d71\uff09\u3002\u65e9\u671f\u8b58\u5225\u969c\u7919\u6709\u52a9\u65bc\u898f\u5283\u6e1b\u7de9\u7b56\u7565\u3002<\/p>\n

    4. \u5f71\u97ff\u56e0\u7d20<\/h3>\n

    \u5f71\u97ff\u56e0\u7d20\u662f\u6703\u5f71\u97ff\u884c\u52d5\u8005\u3001\u76ee\u6a19\u6216\u969c\u7919\uff0c\u4f46\u4e0d\u6703\u76f4\u63a5\u963b\u6b62\u6216\u4fc3\u6210\u5b83\u5011\u7684\u56e0\u7d20\u3002\u5b83\u5011\u63d0\u4f9b\u80cc\u666f\u8cc7\u8a0a\u3002\u4f8b\u5982\uff0c\u6cd5\u898f\u8b8a\u52d5\u662f\u4e00\u7a2e\u5f71\u97ff\u56e0\u7d20\uff0c\u6703\u5f71\u97ff\u76ee\u6a19\uff0c\u4f46\u672c\u8eab\u4e26\u975e\u969c\u7919\u3002<\/p>\n

    5. \u8a08\u756b<\/h3>\n

    \u8a08\u756b\u662f\u70ba\u9054\u6210\u76ee\u6a19\u800c\u63a1\u53d6\u7684\u884c\u52d5\u8def\u5f91\u3002\u5b83\u5c07\u9ad8\u5c64\u6b21\u7684\u76ee\u6a19\u5206\u89e3\u70ba\u53ef\u7ba1\u7406\u7684\u6b65\u9a5f\u3002\u8a08\u756b\u5c07\u52d5\u6a5f\u8207\u57f7\u884c\u9023\u7d50\u8d77\u4f86\u3002<\/p>\n

    6. \u6307\u6a19<\/h3>\n

    \u6307\u6a19\u7528\u4ee5\u91cf\u5316\u76ee\u6a19\u7684\u9054\u6210\u7a0b\u5ea6\u3002\u5b83\u5011\u63d0\u4f9b\u9a57\u8b49\u9032\u5c55\u6240\u9700\u7684\u6578\u64da\u3002\u82e5\u7121\u6307\u6a19\uff0c\u76ee\u6a19\u50c5\u50c5\u662f\u4e00\u7a2e\u6a21\u7cca\u7684\u9858\u671b\u3002<\/p>\n

    7. \u6307\u793a<\/h3>\n

    \u6307\u793a\u662f\u7531\u4e00\u500b\u884c\u52d5\u8005\u7d66\u4e88\u53e6\u4e00\u500b\u884c\u52d5\u8005\u6216\u7cfb\u7d71\u7684\u6307\u4ee4\u3002\u5b83\u5011\u63a8\u52d5\u8a08\u756b\u7684\u57f7\u884c\u3002<\/p>\n

    \ud83e\udd1d \u4fc3\u9032\u5171\u540c\u7406\u89e3<\/h2>\n

    \u50c5\u50c5\u5728\u7d19\u4e0a\u5efa\u7acb\u6a21\u578b\u662f\u4e0d\u5920\u7684\u3002\u771f\u6b63\u7684\u50f9\u503c\u5728\u65bc\u5171\u540c\u5275\u5efa\u904e\u7a0b\u3002\u76ee\u6a19\u662f\u8b93\u5229\u5bb3\u95dc\u4fc2\u4eba\u805a\u96c6\u5728\u4e00\u500b\u7a7a\u9593\uff08\u865b\u64ec\u6216\u5be6\u9ad4\uff09\u4e2d\uff0c\u4e26\u5c31\u5b9a\u7fa9\u9054\u6210\u5171\u8b58\u3002<\/p>\n

    \u6b65\u9a5f 1\uff1a\u6e96\u5099\u8207\u7bc4\u570d<\/h3>\n

    \u5728\u53ec\u96c6\u5718\u968a\u4e4b\u524d\uff0c\u5148\u5b9a\u7fa9\u5efa\u6a21\u5de5\u4f5c\u7684\u7bc4\u570d\u3002\u60a8\u662f\u5efa\u6a21\u6574\u500b\u4f01\u696d\uff0c\u9084\u662f\u7279\u5b9a\u7684\u696d\u52d9\u55ae\u4f4d\uff1f\u660e\u78ba\u7684\u754c\u9650\u53ef\u9632\u6b62\u7bc4\u570d\u8513\u5ef6\u3002\u9078\u64c7\u80fd\u4ee3\u8868\u4e0d\u540c\u89c0\u9ede\u7684\u53c3\u8207\u8005\uff0c\u5305\u62ec\u7b56\u7565\u3001\u71df\u904b\u8207\u8cc7\u8a0a\u6280\u8853\u3002<\/p>\n

    \u6b65\u9a5f 2\uff1a\u5b9a\u7fa9\u8a5e\u5f59<\/h3>\n

    \u78ba\u4fdd\u6240\u6709\u4eba\u5c0d\u8853\u8a9e\u9054\u6210\u5171\u8b58\u3002\u4e00\u500b\u90e8\u9580\u6240\u8aaa\u7684\u300c\u76ee\u6a19\u300d\uff0c\u5728\u53e6\u4e00\u500b\u90e8\u9580\u53ef\u80fd\u4ee3\u8868\u300c\u4efb\u52d9\u300d\u3002\u5efa\u7acb\u8a5e\u5f59\u8868\uff0c\u6216\u56b4\u683c\u4f7f\u7528 BMM \u6a19\u6e96\u5b9a\u7fa9\u3002\u9019\u53ef\u6e1b\u5c11\u8a0e\u8ad6\u904e\u7a0b\u4e2d\u7684\u6a21\u7cca\u6027\u3002<\/p>\n

    \u6b65\u9a5f 3\uff1a\u8996\u89ba\u5316\u95dc\u4fc2<\/h3>\n

    \u4f7f\u7528\u5716\u8868\u4f86\u6a19\u793a\u9023\u7d50\u95dc\u4fc2\u3002\u8996\u89ba\u5316\u6709\u52a9\u65bc\u5229\u5bb3\u95dc\u4fc2\u4eba\u770b\u5230\u6574\u9ad4\u5716\u666f\u3002\u5c08\u6ce8\u65bc\u4ee5\u4e0b\u9023\u7d50\uff1a<\/p>\n

      \n
    • \u884c\u52d5\u8005\u8207\u5176\u76ee\u6a19<\/li>\n
    • \u76ee\u6a19\u8207\u5176\u969c\u7919<\/li>\n
    • \u76ee\u6a19\u8207\u5176\u6307\u6a19<\/li>\n<\/ul>\n

      \u7576\u5229\u5bb3\u95dc\u4fc2\u4eba\u770b\u5230\u4ed6\u5011\u7684\u5177\u9ad4\u76ee\u6a19\u5982\u4f55\u8207\u6574\u9ad4\u7b56\u7565\u9023\u7d50\u6642\uff0c\u8cac\u4efb\u611f\u4fbf\u6703\u63d0\u5347\u3002<\/p>\n

      \u6b65\u9a5f 4\uff1a\u9a57\u8b49\u8207\u512a\u5316<\/h3>\n

      \u4e00\u65e6\u521d\u6b65\u6a21\u578b\u5efa\u7acb\u5b8c\u6210\uff0c\u4fbf\u9700\u8207\u73fe\u5be6\u60c5\u6cc1\u9032\u884c\u9a57\u8b49\u3002\u8a08\u756b\u662f\u5426\u78ba\u5be6\u652f\u63f4\u76ee\u6a19\uff1f\u6307\u6a19\u662f\u5426\u6e96\u78ba\u53cd\u6620\u6210\u529f\uff1f\u9019\u662f\u4e00\u500b\u8fed\u4ee3\u904e\u7a0b\uff0c\u96a8\u8457\u4f01\u696d\u7684\u8b8a\u5316\uff0c\u6a21\u578b\u4e5f\u6703\u6301\u7e8c\u6f14\u9032\u3002<\/p>\n

      \ud83d\udcca BMM \u5143\u7d20\u8207\u5229\u5bb3\u95dc\u4fc2\u4eba\u89c0\u9ede<\/h2>\n

      \u4e0d\u540c\u7684\u5229\u5bb3\u95dc\u4fc2\u4eba\u95dc\u5fc3\u6a21\u578b\u7684\u4e0d\u540c\u90e8\u5206\u3002\u7406\u89e3\u9019\u4e9b\u89c0\u9ede\uff0c\u6709\u52a9\u65bc\u91dd\u5c0d\u5171\u4eab\u76ee\u6a19\u8abf\u6574\u6e9d\u901a\u65b9\u5f0f\u3002<\/p>\n\n\n\n\n\n\n\n\n\n
      BMM \u5143\u7d20<\/th>\n\u9ad8\u968e\u7ba1\u7406\u89c0\u9ede<\/th>\n\u71df\u904b\u89c0\u9ede<\/th>\n\u8cc7\u8a0a\u6280\u8853\u89c0\u9ede<\/th>\n<\/tr>\n<\/thead>\n
      \u76ee\u6a19<\/strong><\/td>\n\u6230\u7565\u4e00\u81f4\u6027\u8207\u6295\u8cc7\u5831\u916c\u7387<\/td>\n\u6bcf\u65e5\u76ee\u6a19\u8207\u95dc\u9375\u7e3e\u6548\u6307\u6a19<\/td>\n\u652f\u63f4\u76ee\u6a19\u7684\u7cfb\u7d71\u529f\u80fd<\/td>\n<\/tr>\n
      \u969c\u7919<\/strong><\/td>\n\u5c0d\u5e02\u5834\u5730\u4f4d\u7684\u98a8\u96aa<\/td>\n\u65e5\u5e38\u963b\u7919<\/td>\n\u6280\u8853\u8ca0\u50b5\u6216\u6574\u5408\u554f\u984c<\/td>\n<\/tr>\n
      \u8a08\u756b<\/strong><\/td>\n\u6230\u7565\u8a08\u756b<\/td>\n\u5de5\u4f5c\u6642\u7a0b<\/td>\n\u767c\u884c\u9031\u671f\u8207\u90e8\u7f72<\/td>\n<\/tr>\n
      \u8861\u91cf<\/strong><\/td>\n\u5b63\u5ea6\u8ca1\u52d9\u6210\u679c<\/td>\n\u6bcf\u5468\u751f\u7522\u529b\u6307\u6a19<\/td>\n\u7cfb\u7d71\u53ef\u7528\u6027\u8207\u6548\u80fd<\/td>\n<\/tr>\n
      \u53c3\u8207\u8005<\/strong><\/td>\n\u8463\u4e8b\u6703\u8207\u9818\u5c0e\u968e\u5c64<\/td>\n\u5718\u968a\u4e3b\u7ba1\u8207\u6210\u54e1<\/td>\n\u958b\u767c\u4eba\u54e1\u8207\u67b6\u69cb\u5e2b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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