{"id":393,"date":"2026-03-27T16:01:56","date_gmt":"2026-03-27T16:01:56","guid":{"rendered":"https:\/\/www.go-notes.com\/cn\/structuring-digital-transformation-bmm\/"},"modified":"2026-03-27T16:01:56","modified_gmt":"2026-03-27T16:01:56","slug":"structuring-digital-transformation-bmm","status":"publish","type":"post","link":"https:\/\/www.go-notes.com\/cn\/structuring-digital-transformation-bmm\/","title":{"rendered":"\u4e1a\u52a1\u52a8\u673a\u6a21\u578b\uff1a\u6784\u5efa\u6570\u5b57\u5316\u8f6c\u578b\u9879\u76ee"},"content":{"rendered":"<p>\u6570\u5b57\u5316\u8f6c\u578b\u5e38\u88ab\u63cf\u8ff0\u4e3a\u4e00\u6bb5\u53d8\u9769\u4e4b\u65c5\uff0c\u7136\u800c\u8bb8\u591a\u4e3e\u63aa\u5728\u62b5\u8fbe\u9884\u671f\u76ee\u6807\u4e4b\u524d\u4fbf\u9677\u5165\u505c\u6ede\u3002\u5176\u6839\u672c\u539f\u56e0\u5f80\u5f80\u4e0d\u5728\u4e8e\u6280\u672f\u672c\u8eab\uff0c\u800c\u5728\u4e8e\u6218\u7565\u610f\u56fe\u4e0e\u8fd0\u8425\u6267\u884c\u4e4b\u95f4\u7684\u8131\u8282\u3002\u4e3a\u5e94\u5bf9\u8fd9\u4e00\u590d\u6742\u6027\uff0c\u7ec4\u7ec7\u9700\u8981\u4e00\u79cd\u7ed3\u6784\u5316\u65b9\u6cd5\uff0c\u4ee5\u5f25\u5408\u9ad8\u5c42\u76ee\u6807\u4e0e\u65e5\u5e38\u6d3b\u52a8\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002\u8fd9\u6b63\u662f\u4e1a\u52a1\u52a8\u673a\u6a21\u578b\uff08BMM\uff09\u53d1\u6325\u5173\u952e\u4f5c\u7528\u7684\u5730\u65b9\u3002\u901a\u8fc7\u63d0\u4f9b\u7528\u4e8e\u5efa\u6a21\u4e1a\u52a1\u610f\u56fe\u7684\u6807\u51c6\u5316\u6846\u67b6\uff0cBMM 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2\uff1a\u6620\u5c04\u80fd\u529b\u548c\u8d44\u6e90<\/h3>\n<p>\u4e00\u65e6\u76ee\u6807\u786e\u5b9a\uff0c\u7ec4\u7ec7\u5fc5\u987b\u8bc4\u4f30\u5176\u5b9e\u73b0\u76ee\u6807\u7684\u80fd\u529b\u3002\u8fd9\u6d89\u53ca\u5c06\u5f53\u524d\u80fd\u529b\u4e0e\u672a\u6765\u9700\u6c42\u8fdb\u884c\u6620\u5c04\u3002\u6570\u5b57\u5316\u8f6c\u578b\u901a\u5e38\u9700\u8981\u76ee\u524d\u5c1a\u4e0d\u5b58\u5728\u7684\u65b0\u80fd\u529b\u3002<\/p>\n<ul>\n<li>\u5217\u51fa\u76f8\u5173\u90e8\u95e8\u5185\u6240\u6709\u73b0\u6709\u80fd\u529b\u3002<\/li>\n<li>\u8bc6\u522b\u5f53\u524d\u80fd\u529b\u4e0e\u6ee1\u8db3\u76ee\u6807\u6240\u9700\u80fd\u529b\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002<\/li>\n<li>\u8bc4\u4f30\u53ef\u7528\u4e8e\u5f25\u8865\u8fd9\u4e9b\u5dee\u8ddd\u7684\u8d44\u6e90\uff08\u4eba\u5458\u3001\u6280\u672f\u3001\u9884\u7b97\uff09\u3002<\/li>\n<li>\u8bb0\u5f55\u80fd\u529b\u4e4b\u95f4\u7684\u4f9d\u8d56\u5173\u7cfb\u3002\u4f8b\u5982\uff0c\u65b0\u7684\u9500\u552e\u80fd\u529b\u53ef\u80fd\u4f9d\u8d56\u4e8e\u65b0\u7684 CRM \u8d44\u6e90\u3002<\/li>\n<\/ul>\n<h3>\u6b65\u9aa4 3\uff1a\u8bc6\u522b\u5f71\u54cd\u56e0\u7d20\u548c\u9700\u6c42<\/h3>\n<p>\u6ca1\u6709\u4efb\u4f55\u9879\u76ee\u662f\u5728\u771f\u7a7a\u4e2d\u8fdb\u884c\u7684\u3002\u5916\u90e8\u5e02\u573a\u529b\u91cf\u548c\u5185\u90e8\u7ea6\u675f\u5c06\u5f71\u54cd\u7ed3\u679c\u3002\u6b64\u6b65\u9aa4\u6d89\u53ca\u7f16\u76ee\u63a8\u52a8\u6216\u963b\u788d\u8fdb\u5c55\u7684\u56e0\u7d20\u3002<\/p>\n<ul>\n<li>\u8bc6\u522b\u5185\u90e8\u5f71\u54cd\u56e0\u7d20\uff0c\u5982\u4f01\u4e1a\u6587\u5316\u6216\u9057\u7559\u7cfb\u7edf\u3002<\/li>\n<li>\u8bc6\u522b\u5916\u90e8\u5f71\u54cd\u56e0\u7d20\uff0c\u5982\u7ade\u4e89\u5bf9\u624b\u7684\u884c\u52a8\u6216\u76d1\u7ba1\u53d8\u5316\u3002<\/li>\n<li>\u5b9a\u4e49\u5fc5\u987b\u6ee1\u8db3\u7684\u8981\u6c42\u4ee5\u5b9e\u73b0\u76ee\u6807\u3002\u8fd9\u4e9b\u662f\u9879\u76ee\u7684\u7ea6\u675f\u6761\u4ef6\u3002<\/li>\n<li>\u8bc4\u4f30\u6bcf\u4f4d\u5173\u952e\u4eba\u7269\u5bf9\u6218\u7565\u8ba1\u5212\u7684\u5f71\u54cd\u3002<\/li>\n<\/ul>\n<h3>\u6b65\u9aa4 4\uff1a\u5236\u5b9a\u6218\u7565\u4e0e\u8ba1\u5212<\/h3>\n<p>\u5728\u660e\u786e\u76ee\u6807\u3001\u80fd\u529b\u548c\u7ea6\u675f\u6761\u4ef6\u540e\uff0c\u7ec4\u7ec7\u73b0\u5728\u53ef\u4ee5\u5236\u5b9a\u65b9\u6cd5\u3002\u6218\u7565\u662f\u9ad8\u5c42\u7ea7\u7684\u9009\u62e9\uff0c\u800c\u8ba1\u5212\u662f\u5177\u4f53\u7684\u884c\u52a8\u3002<\/p>\n<ul>\n<li>\u5236\u5b9a\u80fd\u591f\u5229\u7528\u73b0\u6709\u80fd\u529b\u4ee5\u5b9e\u73b0\u76ee\u6807\u7684\u6218\u7565\u3002<\/li>\n<li>\u521b\u5efa\u8be6\u7ec6\u8ba1\u5212\uff0c\u660e\u786e\u5404\u9879\u6d3b\u52a8\u7684\u987a\u5e8f\u3002<\/li>\n<li>\u4e3a\u5177\u4f53\u8ba1\u5212\u548c\u6218\u7565\u6307\u5b9a\u8d1f\u8d23\u4eba\uff0c\u4ee5\u786e\u4fdd\u8d23\u4efb\u843d\u5b9e\u3002<\/li>\n<li>\u8bbe\u7acb\u91cc\u7a0b\u7891\u548c\u68c0\u67e5\u70b9\uff0c\u4ee5\u76d1\u63a7\u4e0e\u6a21\u578b\u76f8\u6bd4\u7684\u8fdb\u5c55\u3002<\/li>\n<\/ul>\n<h2>\ud83d\udcca \u4f20\u7edf\u65b9\u6cd5\u4e0e\u57fa\u4e8e BMM \u7684\u7ed3\u6784\u5316\u65b9\u6cd5\u5bf9\u6bd4<\/h2>\n<p>\u4e3a\u7406\u89e3\u8be5\u6a21\u578b\u5e26\u6765\u7684\u4ef7\u503c\uff0c\u5c06\u5176\u4e0e\u4f20\u7edf\u9879\u76ee\u7ba1\u7406\u65b9\u6cd5\u8fdb\u884c\u6bd4\u8f83\u662f\u6709\u5e2e\u52a9\u7684\u3002\u4e0b\u8868\u6982\u8ff0\u4e86\u5176\u5728\u91cd\u70b9\u548c\u7ed3\u679c\u65b9\u9762\u7684\u5dee\u5f02\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u7279\u6027<\/th>\n<th>\u4f20\u7edf\u9879\u76ee\u7ba1\u7406<\/th>\n<th>\u57fa\u4e8e BMM \u7684\u8f6c\u578b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u4e3b\u8981\u91cd\u70b9<\/strong><\/td>\n<td>\u4ea4\u4ed8\u4ea7\u51fa\u7269\u548c\u8fdb\u5ea6\u65f6\u95f4\u8868<\/td>\n<td>\u5b9e\u73b0\u4e1a\u52a1\u6210\u679c\u4e0e\u4ef7\u503c<\/td>\n<\/tr>\n<tr>\n<td><strong>\u534f\u540c\u4e00\u81f4\u6027<\/strong><\/td>\n<td>\u5e38\u6309\u90e8\u95e8\u5f62\u6210\u5b64\u5c9b<\/td>\n<td>\u4e1a\u52a1\u4e0e IT \u5168\u9762\u7edf\u4e00<\/td>\n<\/tr>\n<tr>\n<td><strong>\u53d8\u66f4\u7ba1\u7406<\/strong><\/td>\n<td>\u5bf9\u8303\u56f4\u8513\u5ef6\u53cd\u5e94\u88ab\u52a8<\/td>\n<td>\u57fa\u4e8e\u6218\u7565\u8c03\u6574\u4e3b\u52a8\u5e94\u5bf9<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5229\u76ca\u76f8\u5173\u8005\u89c6\u89d2<\/strong><\/td>\n<td>\u4ee5\u4efb\u52a1\u4e3a\u5bfc\u5411<\/td>\n<td>\u4ee5\u76ee\u6807\u4e3a\u5bfc\u5411<\/td>\n<\/tr>\n<tr>\n<td><strong>\u6210\u529f\u6307\u6807<\/strong><\/td>\n<td>\u6309\u65f6\u3001\u6309\u9884\u7b97<\/td>\n<td>\u6218\u7565\u4e00\u81f4\u6027\u4e0e\u6295\u8d44\u56de\u62a5\u7387<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\ud83d\udee0\ufe0f \u4e0e\u4f01\u4e1a\u67b6\u6784\u96c6\u6210<\/h2>\n<p>\u4e1a\u52a1\u52a8\u673a\u6a21\u578b\u5e76\u975e\u5b64\u7acb\u5b58\u5728\u3002\u5b83\u80fd\u4e0e\u66f4\u5e7f\u6cdb\u7684\u4f01\u4e1a\u67b6\u6784\u6846\u67b6\u65e0\u7f1d\u96c6\u6210\u3002\u8fd9\u79cd\u96c6\u6210\u786e\u4fdd\u4e86\u52a8\u673a\u6a21\u578b\u80fd\u591f\u9a71\u52a8\u6280\u672f\u67b6\u6784\u3002<\/p>\n<h3>\u4e0e\u67b6\u6784\u5c42\u7684\u534f\u540c\u4e00\u81f4\u6027<\/h3>\n<ul>\n<li><strong>\u4e1a\u52a1\u67b6\u6784\uff1a<\/strong>\u4e1a\u52a1\u52a8\u673a\u6a21\u578b\uff08BMM\uff09\u5b9a\u4e49\u4e86\u5851\u9020\u4e1a\u52a1\u67b6\u6784\u7684\u4e1a\u52a1\u76ee\u6807\u548c\u6218\u7565\u3002<\/li>\n<li><strong>\u4fe1\u606f\u67b6\u6784\uff1a<\/strong>\u6e90\u81eaBMM\u7684\u9700\u6c42\u5f71\u54cd\u6570\u636e\u6807\u51c6\u548c\u6cbb\u7406\u3002<\/li>\n<li><strong>\u5e94\u7528\u67b6\u6784\uff1a<\/strong>BMM\u4e2d\u8bc6\u522b\u7684\u80fd\u529b\u51b3\u5b9a\u4e86\u7279\u5b9a\u8f6f\u4ef6\u7cfb\u7edf\u7684\u9700\u6c42\u3002<\/li>\n<li><strong>\u6280\u672f\u67b6\u6784\uff1a<\/strong>BMM\u4e2d\u6620\u5c04\u7684\u8d44\u6e90\u51b3\u5b9a\u4e86\u57fa\u7840\u8bbe\u65bd\u9700\u6c42\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u5c06\u6280\u672f\u51b3\u7b56\u951a\u5b9a\u5728\u4e1a\u52a1\u52a8\u673a\u6a21\u578b\u4e2d\uff0c\u7ec4\u7ec7\u53ef\u786e\u4fdd\u6280\u672f\u670d\u52a1\u4e8e\u4e1a\u52a1\uff0c\u800c\u975e\u76f8\u53cd\u3002\u8fd9\u907f\u514d\u4e86\u5e38\u89c1\u7684\u9677\u9631\uff1a\u8d2d\u4e70\u770b\u4f3c\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u5374\u65e0\u6cd5\u89e3\u51b3\u6839\u672c\u4e1a\u52a1\u95ee\u9898\u7684\u6280\u672f\u3002<\/p>\n<h2>\u26a0\ufe0f \u5e38\u89c1\u9677\u9631\u53ca\u907f\u514d\u65b9\u6cd5<\/h2>\n<p>\u5373\u4f7f\u62e5\u6709\u7a33\u5065\u7684\u6846\u67b6\uff0c\u5b9e\u65bd\u8fc7\u7a0b\u4ecd\u53ef\u80fd\u9762\u4e34\u6311\u6218\u3002\u5c3d\u65e9\u8bc6\u522b\u8fd9\u4e9b\u9677\u9631\u53ef\u8282\u7701\u5927\u91cf\u65f6\u95f4\u548c\u8d44\u6e90\u3002<\/p>\n<h3>1. \u8fc7\u5ea6\u5efa\u6a21<\/h3>\n<p>\u5c06\u4e1a\u52a1\u7684\u6bcf\u4e2a\u7ec6\u8282\u90fd\u8fdb\u884c\u5efa\u6a21\u9887\u5177\u8bf1\u60d1\u529b\uff0c\u4f46\u8fd9\u53ef\u80fd\u5bfc\u81f4\u5206\u6790\u762b\u75ea\u3002\u6a21\u578b\u5e94\u5c3d\u53ef\u80fd\u7b80\u6d01\uff0c\u4ee5\u670d\u52a1\u4e8e\u5176\u76ee\u7684\u3002<\/p>\n<ul>\n<li>\u805a\u7126\u4e8e\u9a71\u52a8\u4ef7\u503c\u7684\u5173\u952e\u8def\u5f84\u3002<\/li>\n<li>\u5bf9\u7a33\u5b9a\u4e14\u65e0\u53d8\u5316\u7684\u9886\u57df\u4f7f\u7528\u9ad8\u5c42\u6458\u8981\u3002<\/li>\n<li>\u5b9a\u671f\u5ba1\u67e5\u6a21\u578b\uff0c\u5254\u9664\u4e0d\u5fc5\u8981\u7684\u5143\u7d20\u3002<\/li>\n<\/ul>\n<h3>2. \u9759\u6001\u5efa\u6a21<\/h3>\n<p>\u5982\u679c\u5728\u9879\u76ee\u5f00\u59cb\u65f6\u521b\u5efa\u7684\u6a21\u578b\u672a\u8fdb\u884c\u66f4\u65b0\uff0c\u5219\u6beb\u65e0\u7528\u5904\u3002\u6570\u5b57\u5316\u8f6c\u578b\u662f\u52a8\u6001\u7684\uff0c\u4e1a\u52a1\u73af\u5883\u4e0d\u65ad\u53d8\u5316\u3002<\/p>\n<ul>\n<li>\u5efa\u7acb\u6a21\u578b\u66f4\u65b0\u7684\u6cbb\u7406\u6d41\u7a0b\u3002<\/li>\n<li>\u5728\u9879\u76ee\u4e3b\u8981\u91cc\u7a0b\u7891\u5904\u5ba1\u67e5\u6a21\u578b\u3002<\/li>\n<li>\u9f13\u52b1\u5229\u76ca\u76f8\u5173\u8005\u62a5\u544a\u5f71\u54cd\u6a21\u578b\u7684\u73af\u5883\u53d8\u5316\u3002<\/li>\n<\/ul>\n<h3>3. 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